PART-3

1. Impact of color/design on Packaging
Of Products
By
RAMESH KUMAR
MBA (2009-11)
DMS, SOM
Pondicherry University

3. Reasons of colorful/less packaging
• Scientific
• Psychological
• Govt. policies
• Marketing
• Communicate emotions
• Cultural
• Anti counterfeit
• Consumer convenience

4. How do colors affect our moods?
• Purple represents royalty, spirituality, nobility, ceremony,
mystery, transformation, wisdom, enlightenment, cruelty,
arrogance, mourning. Purple is considered an exotic color.
• Orange is a combination of yellow and red. Orange is
considered a warm color like red, but to a lesser extent;
orange expresses energy. It has luminous qualities and has
been used for attention-getting purposes, such as on
caution signs.
• Green, one of most-often cited favorite colors. It represents
nature, environment, health, good luck, renewal, youth,
vigor, spring, generosity, fertility, jealousy, inexperience,
envy, misfortune.
• Black is the absence of light and therefore, of color.
• It represents power, sexuality, sophistication, formality,
elegance, wealth, mystery, fear, evil, anonymity,
unhappiness, depth, style, evil, sadness, remorse, anger,
underground, good technical color, mourning and death.

5. Contd….
• Blue represents peace, tranquility, calm, stability, harmony,
unity, trust, truth, confidence, conservatism, security,
cleanliness, order, loyalty, sky, water, cold, technology, and
depression.
• Red is the color that we pay the most attention to. It is the
warmest and most energic color in the spectrum.
• We associate red with love, valentines, danger, desire, speed,
strength, violence, anger, emergency exit signs, stop signs and
blood.
• Yellow represents joy, happiness, optimism, idealism,
imagination, hope, sunshine, summer, gold, philosophy,
dishonesty, cowardice, betrayal, jealousy, covetousness, deceit,
illness, hazard, spirtuality and inspiration.

8. Fragile
Do not use
hand hooks
This way up
Keep away
from sunlight
Keep away
from water
Centre of
gravity
Clamp as
indicated
Do not clamp
as indicated

10. Packaging machines may be of the following general types:
Blister packs, skin packs and Vacuum Packaging Machines
Bottle caps equipment, Over-Capping, Lidding, Closing, Seaming and Sealing Machines
Box, Case and Tray Forming, Packing, Unpacking, Closing and Sealing Machines
Cartoning Machines
Cleaning, Sterilizing, Cooling and Drying Machines
Converting Machines
Conveyor belts, Accumulating and Related Machines
Feeding, Orienting, Placing and Related Machines
Filling Machines: handling liquid and powdered products
Inspecting, Detecting and Check weigher Machines
Label dispensers Help peel and apply labels more efficiently
Package Filling and Closing Machines
Palletizing, Depalletizing, Unit load assembly
Product Identification: labeling, marking, etc.
Shrink wrap Machines
Form, Fill and Seal Machines
Other speciality machinery: slitters, perforating, laser cutters, parts attachment, etc.

11. Easy open can

12. The purposes of packaging and
package labels
Physical protection
Barrier protection
Containment or agglomeration
Information transmission
Marketing
Security
Convenience
Portion control

17. Fuelosophy
Fruit drinks designed by Templin Brink
Design combine beautiful illustration
and an interesting form of the bottle.

18. Nutritional labelling
Label declaration
More and more labels are coming
with nutritional information.
Enhance
consumer awareness
• List of ingredients / nutrients
• Serve size / % Daily Requirement
• Benefits

21. Banana Juice
Well, that’s an original design. Banana
juice package in form of a banana!