Thirdshelf's CTO, Antoine Azar's presentation slides from The LBMA event in Montreal on December 2, 2014

1. Online to Offline
How local mobile search drives in-store
traffic
#LBMAmtl

2. #LBMAmtl
Your most important asset is
the one you’re ignoring
Antoine Azar
Chief Technology Officer

4. Customers are the only asset

5. Building a customer centric model

6. Know your customer
Typical POS
Customer Data
“Anonymous”
purchased SKU#
E1X456TS for
$120 on Nov 6.
Thirdshelf Customer Data
Andrew Chen, M
DOB: March 4, 1987
andrew23@gmail.com
- 3 previous purchases.
- Bought a $120 jacket on
Nov 6, SKU# E1X456TS.
- Likes latest collections, tends to
buy at list price.
- 80% probability of interest in new
shirt collection.
- Part of the “High Value” customer
segment.
- Expected lifetime value: $2350
across 12 transactions.
- Expected next transaction in 2
months.

7. Connecting the dots: Online to Offline
Online search for your
business or keywords.
People that visit your store.
People that buy.
Online
Search Visits Purchases

8. Connecting the dots: Online to Offline
Visits Purchases
Online
Search
Incentivize customer sign-up at all stages.

10. #LBMAmtl
Thank You
Download resources from: sweetiq.com/lbma