Paprika Colour Water Soluble 40,000 i.u. is a pale pinkish yellow to deep orange, free flowing powder that is soluble in water, has a specific gravity of 0.7 and color value of 30,000 i.u. It is approved for use in meat products, sausages, snacks and sauces and should be stored protected from air, light and heat in jerry cans for up to 6 months.