Queen Consolidated is a firm in Starling City that maintains revenue records for companies and provides reports. To reduce paper waste, they identified areas of high consumption like printing, faxes, paperwork, and meetings. Goals and plans were developed to set targets and strategies, which included using smaller paper sizes, double-sided printing, merging reports, emailing instead of mailing, reducing print frequencies, and reusing envelopes and paper. Employees were instructed to limit waste of items like sticky notes to reduce paper consumption.