this is the presentation that has been discussed at IASDR conference http://www.iasdr2009.org/, Seoul, October 2009. It has been one international stage fro the presentation of thesis results, and finally I can provide some first content in english about the whole thesis and project
[for the full italian version refers to: http://www.slideshare.net/urijoe/cooperative-design-knowledge-phd-discussion & http://www.slideshare.net/urijoe/phd-thesis-conoscenza-progettuale-collaborativa]
for the transcript of the conference discussion refer here: http://www.slideshare.net/urijoe/iasdr-2009-conference-discussion-transcript-2409482
low tech rapid presentation of food project (rice) in Chongming Island. summarized in: we are what we eat. we want to be better, then.
(a lot of glimpses form the island)
a short talk I gave to my fellows from STF programme and the EU delegates at Guangzhou Sun-Yat-Sen University, March 2012 - in short facts and stories of what I am doing
This document summarizes a workshop on collaborative service and mobile communication design held in China. The workshop explored designing for sustainability and social innovation through field research, storytelling and six project concepts including connecting marginalized workers, supporting local agriculture, and carpooling. The workshop was a collaboration between Jiangnan University and Politecnico di Milano and brought together students, lecturers, and professors to discuss design questions and next steps.
low tech rapid presentation of food project (rice) in Chongming Island. summarized in: we are what we eat. we want to be better, then.
(a lot of glimpses form the island)
a short talk I gave to my fellows from STF programme and the EU delegates at Guangzhou Sun-Yat-Sen University, March 2012 - in short facts and stories of what I am doing
This document summarizes a workshop on collaborative service and mobile communication design held in China. The workshop explored designing for sustainability and social innovation through field research, storytelling and six project concepts including connecting marginalized workers, supporting local agriculture, and carpooling. The workshop was a collaboration between Jiangnan University and Politecnico di Milano and brought together students, lecturers, and professors to discuss design questions and next steps.
i presented this talk at Re-Design Design Education Conference in Wuxi, China, May 24-26 2013. it is a very light tentative to twine together some thoughts I am having recently, by the challenge to go back to my original (and preferred) topic about design discipline, intellectual framework and destination of the practice. It has also been a preliminary trial to talk with the Chinese, in chinese. probably an ambitious try, but worth to me for having learned something new and relevant.
DesignHarvests project aims to achieve sustainable and fair social and
economic balance between city (Shanghai) and countryside (Chongming
Island). We provide design solutions to bridge the proactive citizenship that
looks for the immaterial values of local production (food, crafts, heritage
artefacts) with networks of villagers which production is soaked by heritage
values, social meaning and quality factors, but is normally exploited by
current urban sprawl. Therefore our design actions mainly based on
participatory processes have social and cultural impact.
Our entrepreneurial moves lack of strategy and are affected by the slow
mechanism of academic funding. Moreover, we are convinced that the
challenges of social innovation need to be explored by business perspective
in order to achieve significant material and systemic impact. Ecsel
represents a truly valuable occasion for our team and network of partner to
improve the design practice at the crossroad between academy and
industry.
"Visualization Tools for Service Design" updated for Global Service Jam 2012 francesca // urijoe
our lecturer and tutor contribution to the Global Service Jam. We participated to Shanghai and Wuxi edition
(finally updated version of the old style How to visualize service design)
This document outlines a project called Design Harvests that aims to use design to support rural communities in China. The project partners with local communities on Chongming Island near Shanghai to preserve cultural heritage, promote organic agriculture, support craftspeople, and improve technology and communication. The project team will conduct workshops, fieldwork, and ethnographic research to develop a master plan centered around a community hub with facilities like a greenhouse and offices. The overall goal is to prototype localized, sustainable solutions and strengthen rural-urban relationships through collaboration between designers, researchers, and local stakeholders.
2011 | Communication design highlights for service design francesca // urijoe
This document discusses tools and methods for communicating service design plans and solutions. It outlines several visualization tools that can be used at different stages of a service design process, including moodboards, posters, storyboards, and system maps. These tools aim to strategically represent and visualize a service solution in order to help different partners communicate and develop the solution together. The document also emphasizes the importance of communication for engaging diverse stakeholders and users, and notes that field research is a key first step to enable informed design decisions by organizing relevant insights and data from users.
the transcript of speech at IASDR 2009 conference
[slides available at http://www.slideshare.net/urijoe/paper-presentation-at-iasdr-2009-seoul-south-korea]
PhD discussion, 21 aprile 2009
"Cooperative Design Knowledge. Creative actions overlook sharing practice."
"Conoscenza progettuale collaborativa.
la rete come modello per attività creative orientate allo scambio"
http://urijoe.org/tesi/francesca_phdtesi.pdf
public conference
Design in progress 2009.
La ricerca di design per condividere azioni e favorire dialoghi
designinprogress.org
paper available at http://urijoe.org/designblog/archives/34
Field research is an important first step in the design process that involves gathering data through various methods. It allows designers to understand the context, identify needs, and gain insights directly from stakeholders. The document outlines preliminary questions to consider, tools for data collection like interviews, photos, and observations, and how to organize the findings into a consistent structure with a title, keywords, case description, and service schema. Proper planning, respectful engagement, and filtering relevant data are tips provided for effective field research.
2008 | Visualization Tool - How communicate the service design conceptsfrancesca // urijoe
the slide comes from the input package materials for the workshop CHITA08, mobile services and digital communities, that is taking place at Jiangnan University, Wuxi, China, as a research and didactic experience beetween School of Design at Jiangnan and Design Faculty at Politecnico di Milano. further news and materials available at http://chita.politecalab.org
2008 | Designing in a Systemic Way - experiences of finale design studio ad P...francesca // urijoe
the slide comes from the input package materials for the workshop CHITA08, mobile services and digital communities, that is taking place at Jiangnan University, Wuxi, China, as a research and didactic experience beetween School of Design at Jiangnan and Design Faculty at Politecnico di Milano. further news and materials available at http://chita.politecalab.org
i presented this talk at Re-Design Design Education Conference in Wuxi, China, May 24-26 2013. it is a very light tentative to twine together some thoughts I am having recently, by the challenge to go back to my original (and preferred) topic about design discipline, intellectual framework and destination of the practice. It has also been a preliminary trial to talk with the Chinese, in chinese. probably an ambitious try, but worth to me for having learned something new and relevant.
DesignHarvests project aims to achieve sustainable and fair social and
economic balance between city (Shanghai) and countryside (Chongming
Island). We provide design solutions to bridge the proactive citizenship that
looks for the immaterial values of local production (food, crafts, heritage
artefacts) with networks of villagers which production is soaked by heritage
values, social meaning and quality factors, but is normally exploited by
current urban sprawl. Therefore our design actions mainly based on
participatory processes have social and cultural impact.
Our entrepreneurial moves lack of strategy and are affected by the slow
mechanism of academic funding. Moreover, we are convinced that the
challenges of social innovation need to be explored by business perspective
in order to achieve significant material and systemic impact. Ecsel
represents a truly valuable occasion for our team and network of partner to
improve the design practice at the crossroad between academy and
industry.
"Visualization Tools for Service Design" updated for Global Service Jam 2012 francesca // urijoe
our lecturer and tutor contribution to the Global Service Jam. We participated to Shanghai and Wuxi edition
(finally updated version of the old style How to visualize service design)
This document outlines a project called Design Harvests that aims to use design to support rural communities in China. The project partners with local communities on Chongming Island near Shanghai to preserve cultural heritage, promote organic agriculture, support craftspeople, and improve technology and communication. The project team will conduct workshops, fieldwork, and ethnographic research to develop a master plan centered around a community hub with facilities like a greenhouse and offices. The overall goal is to prototype localized, sustainable solutions and strengthen rural-urban relationships through collaboration between designers, researchers, and local stakeholders.
2011 | Communication design highlights for service design francesca // urijoe
This document discusses tools and methods for communicating service design plans and solutions. It outlines several visualization tools that can be used at different stages of a service design process, including moodboards, posters, storyboards, and system maps. These tools aim to strategically represent and visualize a service solution in order to help different partners communicate and develop the solution together. The document also emphasizes the importance of communication for engaging diverse stakeholders and users, and notes that field research is a key first step to enable informed design decisions by organizing relevant insights and data from users.
the transcript of speech at IASDR 2009 conference
[slides available at http://www.slideshare.net/urijoe/paper-presentation-at-iasdr-2009-seoul-south-korea]
PhD discussion, 21 aprile 2009
"Cooperative Design Knowledge. Creative actions overlook sharing practice."
"Conoscenza progettuale collaborativa.
la rete come modello per attività creative orientate allo scambio"
http://urijoe.org/tesi/francesca_phdtesi.pdf
public conference
Design in progress 2009.
La ricerca di design per condividere azioni e favorire dialoghi
designinprogress.org
paper available at http://urijoe.org/designblog/archives/34
Field research is an important first step in the design process that involves gathering data through various methods. It allows designers to understand the context, identify needs, and gain insights directly from stakeholders. The document outlines preliminary questions to consider, tools for data collection like interviews, photos, and observations, and how to organize the findings into a consistent structure with a title, keywords, case description, and service schema. Proper planning, respectful engagement, and filtering relevant data are tips provided for effective field research.
2008 | Visualization Tool - How communicate the service design conceptsfrancesca // urijoe
the slide comes from the input package materials for the workshop CHITA08, mobile services and digital communities, that is taking place at Jiangnan University, Wuxi, China, as a research and didactic experience beetween School of Design at Jiangnan and Design Faculty at Politecnico di Milano. further news and materials available at http://chita.politecalab.org
2008 | Designing in a Systemic Way - experiences of finale design studio ad P...francesca // urijoe
the slide comes from the input package materials for the workshop CHITA08, mobile services and digital communities, that is taking place at Jiangnan University, Wuxi, China, as a research and didactic experience beetween School of Design at Jiangnan and Design Faculty at Politecnico di Milano. further news and materials available at http://chita.politecalab.org
2009 | paper presentation at IASDR 2009, Seoul, South Korea
1. Ethnographic approach to design knowledge
Dialogue and participation as discovery tools
within complex knowledge contexts.
Francesca Valsecchi, Paolo Ciuccarelli
Politecnico di Milano - Design department INDACO
IASDR 2009 - Rigor and Relevance in design - Seoul, 18-22 october 2009
8. designers observatory
observation toolkt self-tools and dliverables
social science methods reflective antidotes
practice based research
observation goal reflective goal
12. STRUCTURE OF THE ETHNOGRAPHY
a - index of involved organization: type of organization:
LS graphic design, Milan, Italy - www.lsgraphicdesign.it/ visual and graphics small studio
Left Loft, Milan, Italy - www.leftloft.com/ visual and graphics
Total Tool, Milan, Italy - www.totaltool.it strategic design consultant
Vis-up, Milan, Italy - www.visup.it/ information visualization and architecture
Design Continuum, Milan, Italy - www.dcontinuum.com product and strategic design industry
CBI, Shanghai, China - www.shcbi.com/ design research and consultant
B - ethnography toolkit
E
A B C
Personal
Interview Media record Ethno-diary
ethno-blog
rich description and backstage of the ethno-
understanding of the local insights and re-
target personal awareness graphy and logbook of
designers’ community sults discussion
about the context the experience
c - ethnography phases
Dialogue
x x
Direct interactions
Description
Not-direct observation & x x
private transcript
Reflection
x
Data analysis & discussion
24. TOPIC
ACCESSO & NEGOZIAZIONE
DIALOGO
A - DATI DIALOGICI
momento
awareness del contesto /THICK DESCRIPTION
A
dell’interazione ASCOLTO
/ASCOLTO ATTIVO
raccolta dati tipi di dato
ATTIVO
DATI DIALOGICI
CONTESTO OSSERVAZIONE RELAZIONE
(TXT, IMG, AUDIO) (TACCUINI) (INTERVISTE)
raccolta dati
analisi dati
analisi dati
SCOMPOSIZIONE DECODIFICA
(CHIAVI DI LETTURA) (NARRAZIONI)
tecniche di
analisi
FORMALIZZAZIONE /ARTICOLAZIONE RISTRUTTURAZIONE
(SCHEMI ANALISI FORMALE) (MAPPE)
DAI DIALOGHI ALLE
B strumenti
per l’interpretazione
SALTO DI
CORNICE
CONVERSAZIONI e tecniche di
esternalizzazione
strumenti
B - DAI DIALOGHI ALLE CONVERSAZIONI
momento dell’interpretazione tool 1 tool 2 tool 3
dell’interpretazione lettura
/SALTO DI CORNICE stratificata
ANALISI
C
strumenti
dell’interpretazione selezione e
PRASSI DIALOGICA rilevanza
degli output
keyword e
coding sintetico
elaborazione
SINTESI
delle conversazioni
lettura orizzontale /BROAD DESCRIPTION
C - PRASSI DIALOGICA
elaborazione delle
conversazioni
generalizzazione
ACCESSO & NEGOZIAZIONE
DIALOGO
specificazione
DATI DIALOGICI
A
raccolta dati
analisi dati
DAI DIALOGHI ALLE
B
CONVERSAZIONI
strumenti
dell’interpretazione
PRASSI DIALOGICA
C
elaborazione
delle conversazioni
25. MODELLO ETNOGRAFICO
PER UNA EPISTEMOLOGIA
THE MOdEL OF
DELLA COMUNICAZIONE
MODELLO ETNOGRAFICO
PER UNA EPISTEMOLOGIA
COMMUNICaTION ETHNOGRaPHY DELLA COMUNICAZIONE
A - DATI DIALOGICI
momento
awareness del contesto /THICK DESCRIPTION
dell’interazione A - DATI DIALOGICI
momento raccolta dati
/ASCOLTO ATTIVO
awareness del contesto /THICK DESCRIPTION
dell’interazione CONTESTO
raccolta dati OSSERVAZIONE RELAZIONE
/ASCOLTO ATTIVO (TXT, IMG, AUDIO) (TACCUINI) (INTERVISTE)
CONTESTO OSSERVAZIONE RELAZIONE
(TXT, IMG, AUDIO) (TACCUINI) (INTERVISTE)
ACCESSO & NEGOZIAZIONE
analisi dati
DIALOGO analisi dati
SCOMPOSIZIONE
(CHIAVI DI LETTURA)
DECODIFICA
(NARRAZIONI)
SCOMPOSIZIONE DECODIFICA
(CHIAVI DI LETTURA) (NARRAZIONI)
A
DATI DIALOGICI
tipi di dato ASCOLTO
ATTIVO
FORMALIZZAZIONE RISTRUTTURAZIONE
/ARTICOLAZIONE (MAPPE)
(SCHEMI ANALISI FORMALE) RISTRUTTURAZIONE
raccolta dati
FORMALIZZAZIONE
/ARTICOLAZIONE (MAPPE)
(SCHEMI ANALISI FORMALE)
analisi dati
tecniche
di analisi B - DAI DIALOGHI ALLE CONVERSAZIONI
momento B - DAI DIALOGHI ALLE CONVERSAZIONI
momento
dell’interpretazione lettura
dell’interpretazione
/SALTO DI CORNICE stratificata
lettura
/SALTO DI CORNICE stratificata
ANALISI
ANALISI
strumenti
strumenti
dell’interpretazione
dell’interpretazione
B
DAI DIALOGHI ALLE
strumenti
per l’interpretazione
SALTO DI
CORNICE
ACCESSO & NEGOZIAZIONE
DIALOGO
A keyword e e
keyword
CONVERSAZIONI e tecniche di DATI DIALOGICI coding sintetico
coding sintetico
SINTESI
SINTESI
esternalizzazione raccolta dati
analisi dati
strumenti
dell’interpretazione tool 1 tool 2 tool
tool 3
o lettura orizzontale //BROAD DESCRIPTION
lettura orizzontale BROAD DESCRIPTION
C - PRASSI DIALOGICA
PRASSI DIALOGICA
elaborazione delle
elaborazione delle
B conversazioni
conversazioni
C
PRASSI DIALOGICA
selezione e
rilevanza
DAI DIALOGHI ALLE
CONVERSAZIONI
strumenti
dell’interpretazione
degli output generalizzazione
generalizzazione
elaborazione
delle conversazioni PRASSI DIALOGICA
C
elaborazione
delle conversazioni specificazione
specificazione
26. TOPIC
ACCESSO & NEGOZIAZIONE
DIALOGO
A - DATI DIALOGICI
momento
awareness del contesto /THICK DESCRIPTION
A
dell’interazione ASCOLTO
/ASCOLTO ATTIVO
raccolta dati tipi di dato
ATTIVO
DATI DIALOGICI
CONTESTO OSSERVAZIONE RELAZIONE
(TXT, IMG, AUDIO) (TACCUINI) (INTERVISTE)
raccolta dati
analisi dati
analisi dati
SCOMPOSIZIONE DECODIFICA
(CHIAVI DI LETTURA) (NARRAZIONI)
tecniche di
analisi
FORMALIZZAZIONE /ARTICOLAZIONE RISTRUTTURAZIONE
(SCHEMI ANALISI FORMALE) (MAPPE)
DAI DIALOGHI ALLE
B strumenti
per l’interpretazione
SALTO DI
CORNICE
CONVERSAZIONI e tecniche di
esternalizzazione
strumenti
B - DAI DIALOGHI ALLE CONVERSAZIONI
momento dell’interpretazione tool 1 tool 2 tool 3
dell’interpretazione lettura
/SALTO DI CORNICE stratificata
ANALISI
C
strumenti
dell’interpretazione selezione e
PRASSI DIALOGICA rilevanza
degli output
keyword e
coding sintetico
elaborazione
SINTESI
delle conversazioni
lettura orizzontale /BROAD DESCRIPTION
C - PRASSI DIALOGICA
elaborazione delle
conversazioni
generalizzazione
ACCESSO & NEGOZIAZIONE
DIALOGO
specificazione
DATI DIALOGICI
A
raccolta dati
analisi dati
DAI DIALOGHI ALLE
B
CONVERSAZIONI
strumenti
dell’interpretazione
PRASSI DIALOGICA
C
elaborazione
delle conversazioni
28. * the ethnographic plan as a relevant research tool
for the understanding and interaction
with high-complexity knowledge contexts
and coming back to networks:
* what we can open
towards the perspective of design opensource
* design shall push the activity of co-creation
by enabling the attitude to sharing practice
30. TOPIC
ACCESSO & NEGOZIAZIONE
DIALOGO
A - DATI DIALOGICI
momento
awareness del contesto /THICK DESCRIPTION
A
dell’interazione ASCOLTO
/ASCOLTO ATTIVO
raccolta dati tipi di dato
ATTIVO
DATI DIALOGICI
CONTESTO OSSERVAZIONE RELAZIONE
(TXT, IMG, AUDIO) (TACCUINI) (INTERVISTE)
raccolta dati
analisi dati
analisi dati
SCOMPOSIZIONE DECODIFICA
(CHIAVI DI LETTURA) (NARRAZIONI)
tecniche di
analisi
FORMALIZZAZIONE /ARTICOLAZIONE RISTRUTTURAZIONE
(SCHEMI ANALISI FORMALE) (MAPPE)
DAI DIALOGHI ALLE
B strumenti
per l’interpretazione
SALTO DI
CORNICE
CONVERSAZIONI e tecniche di
esternalizzazione
strumenti
B - DAI DIALOGHI ALLE CONVERSAZIONI
momento dell’interpretazione tool 1 tool 2 tool 3
dell’interpretazione lettura
/SALTO DI CORNICE stratificata
ANALISI
C
strumenti
dell’interpretazione selezione e
PRASSI DIALOGICA rilevanza
degli output
keyword e
coding sintetico
elaborazione
SINTESI
delle conversazioni
lettura orizzontale /BROAD DESCRIPTION
C - PRASSI DIALOGICA
elaborazione delle
conversazioni
generalizzazione
ACCESSO & NEGOZIAZIONE
DIALOGO
specificazione
DATI DIALOGICI
A
raccolta dati
analisi dati
DAI DIALOGHI ALLE
B
CONVERSAZIONI
strumenti
dell’interpretazione
PRASSI DIALOGICA
C
elaborazione
delle conversazioni