Toastmasters Presentation Speech-February 2013

2. It’s All About
The Bread!
The published mission
statement of the
Panera Bread
Restaurant Chain is:
"A loaf of bread in
every arm."

12. Free WiFi
Free Water
My Panera Card
Jazz Music
Catering

15. Fresh
Bread
Makes
Friends

16. Presentation Notes
Slide 1
The corporate headquarters of the Panera Bread Restaurant chain are located in Richmond Heights, MO.
The Panera Bread® legacy began in 1981 as Au Bon Pain Co., Inc. Founded by Louis Kane and Ron Shaich, the company
prospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became the
dominant operator within the bakery-cafe category.
In 1993, Au Bon Pain Co., Inc. purchased Saint Louis Bread Company®, a chain of 20 bakery-cafes located in the St. Louis
area and became Panera Bread. Panera Bread has about 1,540 bakery-cafes in the U.S., and is looking to add 115 to 120
new units this year. Preparing to open first stores in New Jersey this month.
Panera Bread Festival: 2011-2012: Generated 3rd most revenue nationwide.
In a 2008 Health magazine study, Panera Bread was judged North America's healthiest fast casual restaurant.[14]
In 2009, the restaurant review service Zagat named Panera one of the most popular restaurants for eating on the go.[15]
Panera was also rated #1 for Best Healthy Option,[16] Best Salad,[15] and Best Facilities, among restaurants with fewer
than 5,000 locations.[16] In 2006 and 2007, Panera was the largest provider of free Wi-Fi in the United States.[38][39] Many
locations restrict the duration of free Wi-Fi to 30 or 60 minutes during peak hours.[40]

17. Slide 2
The published mission statement of the Panera Bread Restaurant Chain is:
"A loaf of bread in every arm."
Slide 3
The fast-casual segment, which sits a step above fast food but below the bar-and-grill chains, has outshined the broader
restaurant industry over the past few years, with Panera, Starbucks and Chipolte seeing their more affluent customer base
keep revenue rising despite the recession.
Panera's share price has more than tripled over the past three years.
Based on previous years' spending, analysts estimate Panera will spend about $55 million to $60 million on its media
investment this year. In 2011, Panera increased its advertising spending by 32%. Even with the increase, Panera's total
spending will make up about 1.5% of its annual sales, compared with larger restaurant chains that often spend 3% to 6% of
their sales on media.
In addition to TV ads, Panera also is bolstering its digital media messaging—meaning more Twitter, Facebook and other
online advertising.
Slide 4
Most popular soup: broccoli and cheddar.Soups: delivered weekly in plastic bags that are frozen and heated in thermolizer.
Slide 5
Paninis are prepared every morning by number based on the day and time of year. All ingredients prepared fresh each
morning including freshly baked croutons
Slide 6
Bakers start at 10PM and leave at 5-6AM. Fully staffed at all times

18. Slide 7
Coffee: Light roast, dark roast, hazel nut and decaf. Coffee is required to be brewed every hour.
Slide 8
Everything Bagel:
300 Calories
1.5 grams fat
12.0 grams protein
60 grams carbs
Slide 9
Fast turn-around: excellent service. 48 second ticket time (time cashier puts in order to pick up time)
Busiest days: Lunch is always busier than dinner
Busiest AM: Sunday
Slide 10
Roll out new product: Every season staff has a celebration. The night before the product is released they get to try the new
product and learn ingredients, facts, etc.
Slide 11
Donations: End of night all bakery items are bagged up and placed in boxes and stored in the back of the house to be picked
up by local charity groups.
The chain’s Operation Dough-nation Program also donates more than $200,000 per year to local charities.

19. Slide 12
Free WiFi
Free Water
My Panera Card
Jazz Music
Catering
My Panera Card
Slide 13
Panera Cares Cafe: Here is no cash register at the Panera cafe near ¬Government Center in Boston. There are no prices
either — just suggested donations and bins to leave money, if you can afford to.
This is Panera Cares Community Cafe, a nonprofit outpost of the national bakery and sandwich chain that is open in
Boston. The idea, according to Panera founder and co-chief executive Ron ¬Shaich, is to provide a place where everyone
can eat with dignity, regardless of their ability to pay for a meal. Each site serves approximately 3,500 people every week
Slide 14
Panera® Eat Smarts is a series of online activities centered on teaching nutritious ways to eat at Panera Bread bakery-
cafes or at home. Through a series of challenges, you will learn how to make smart choices about eating wherever you
may be.