Pandoracampus is a multi-publisher platform specifically addressed to higher and professional (post university) education. As a shop, it is possible to buy access to contents, either chapters or whole textbooks, via web or app; as elearning platform, it’s possible to study in an interactive way, reading e-text by streaming and taking advantage of lot of useful features.

1. Pandoracampus
an higher education platform
for publishers in the Italian market
March 2014

2. • It is a higher education digital platform for
several publishers
• It contains full eTextbooks, as well as active
contents, resources for testing learning progress
and additional features for studying and teaching
• It aims at helping study by means of a digital
environment
• It is both a web platform
(www.pandoracampus.it), and an app for iOs
tablet, which can be used off line as well
What is Pandoracampus? / 1

3. • It holds about 40 top-university
textbooks, most successful in the social
sciences and other topics
• Partnership (publishers): Il Mulino,
Wolters Kluwer Italia, Carocci editore, De
Agostini Scuola (and others who are
currently interested in joining the platform)
• It is on line since 7th October 2013
What is Pandoracampus? / 2

4. • Professors (adopters), who might provide their
students with a cheaper, flexible & customized
alternative; have ready-to-use material for the
lession; can customize text with course packs
• Students, who can choose what to study: Printed
textbook; Printed textbook + eTextbook; eTextbook
only – either whole books or chapters / for different
amounts of time) – and save money
• Universities, who buy textbooks for their students –
provide them new ways of learning and integrate
Pandoracampus with existing elearning platforms
Who’s our target?

5. PANDORACAMPUS
publishers
text
on and off line
active
contents
charts, glossaries, videos,
etc.
additional
resources
test, deepening knowledge, etc.
author
writes, updates text
textbook
print, digital, bundle, etc.
university
adds, experiments
professor
adopts textbook,
personalizes,
teaches
student
studies, revises, tests

6. Pandoracampus: How it works

7. Homepage: www.pandoracampus.it

8. App for iPad: available on the App Store

9. Book description (Webpage)

10. Book homepage / Table of contents
InteractingStuding

11. Book homepage / Resources

12. Pandora’s building blocks
The reader
• Reader, i.e. a frame for readers to
concentrate on text, where
additional functionalities can be
easily activated, whenever readers
want.

13. The reader
search
bookmark
notes
questions
highlight
exercises
resources
moodle
link
Upside
toolbar and
sidebar
(t.o.c.)
Sidebar
dx
Margins help
out focusing
on text

14. The reader / displayed t.o.c

15. The reader/ reading
Link interni<

16. The app / t.o.c. and reader

17. Pandora’s building blocks
- Active contents
• Active contents, rearranged parts of
text devised in accordance with a new,
digital environment: Embedded
glossaries, active t.o.c., maps,
slideshows, active charts, interactive
chronologies, internal and external
links, videos …

18. Index, with active links to text pages

19. Embedded glossary (pop up-definitions)

20. Glossary definitions rearranged as flashcards

21. Pictures and charts galleries / 1

22. Pictures and charts galleries / 2

23. 23
Active charts / 1

24. 24
Active charts / 2

25. Interactive chronologies

26. Maps

27. Videos

28. The app / Active contents

29. Pandora’s building blocks
Resources
• Resources are available inside of
chapters which are being studied; they
are contents added to text, and are
good for teaching, examining topics in
depht, and for testing.

30. Resources / Quizzes (about chapters)

31. Resources / Examining in depht

32. Resources linked to paragraphs

33. • Main tools for study: Note-taking (notes can
be shared), highlight words and sentences,
bookmarking, asking questions to people who
are studying the very same textbook
(classmates, tutors), fulltext search.
• Main tools for teaching: Coursepack
Pandora’s building blocks
Main tools

34. Highlighting

35. Note-taking

36. App: Notes and highlights

37. Asking questions

38. Finding questions

39. 39
Fulltext search

40. Coursepacks for teachers, lecturers, professors

42. • Fully based on standard (docbook and html5; doi, onix
and marc21; Ims/Lti)
• It can be integrated with elearning-platforms, opac and
online stores
• Fully-compliant with MIUR’s law (D.M. n° 781 del
27/09/2013 )
• User’s Data: Use of functionalities is monitored and
tracked – while respecting users’ privacy – in order to
monitor the platform and prevent abuses
Build on standards

43. Monitoring use

44. • Customers can choose whom to share their notes
with; they also have a “study room” where they can
access shared material
• Revising: A customized view to the main
topics/elements of the book, and a study-calendar for
planning
• Teaching: A customized view for easily choosing
material which can be shown at classes while adding
teacher’s contents
• App for Android and for smartphone mainly focuses
on exercises. Chrome app in order to access contents
off line with pc.
To be continued: customizing

45. Relations and paths…
text
resources
text
resources

46. Pandoracampus / B2C

47. As much as anybody wants: Flexibility
Ways of access:
• 1 month access (automatic renewal);
• 6 month access (renewal on demand);
• bundle with paper (through redeem code);
• 1 month free access (renewable);
• access for institutions (to be negotiated).
Accessed contents:
• either books or chapters
• course packs

48. Should digital cost less than paper?
• This is actually student’s expectancy
• However Pandoracampus has more material than paper
• Moreover, VAT on digital products is 22%.
By the way:
• Each publisher fixes its own prices on the platform
• For now, 6 months access to Carocci and il Mulino
textbooks costs 25% less than paper;
• 1 month access to a textbook is convenient for students
who study and give the exam within 3 months;
• 6 months access to a chapter is convenient if one needs
less than a half of the textbook chapters.

49. Let’s make an example
Paolo Legrenzi and Luigi Anolli, Psicologia
generale:
• printed textbook price: € 32,00
• 6 month access: € 23,99
• 1 month access: € 6,49
• access to 1 chapter for 6 months: € 4,49
(October 2013)

50. Buying access / The book

51. Buying access / Chapters

52. 52
The app / The store

53. Chapter sample (free access)

54. Promotional actions toward professors
Monotoring & alerting:
• Professors: 24.000 record (name, university,
course, number of students etc) in HSS
• Adoptions: both from our catalog and from
competitors
• Digital and printed catalogues
Event (infomations and formation):
• Digital adoptional tour
• Courses

55. Promotional actions toward students
• News on universities website
• News on student-used website (ie.
Studenti.it)
• Social networks
• Workshop and direct info
• Digital & printed brochure

56. Specifically, toward universities
How it works:
•Choice of texbooks of interest;
• Purchase of groups of access codes;
• Choice of access duration;
• Personal activation in the library;
• Customized admin page.
Promo: over 40 already customers for our digital
platforms – Pandora, particulary in touch with:
Bologna University, Bocconi University, Federico II –
Naples University

57. Pandoracampus: B2B

58. Shop & elearning platform
• Basic conversion from docbook to
HTML5 – Dissemination to app stores –
admin & report – elearning services
(users session, action etc) >> 100€ x
month x title
• Promotional & shop services >> 30%
through web, 10% via app

59. Additional digital services
• Advanced conversion from DTP system
to docbook
• Active objects in HTML5
• Additional resources

60. Production workflow
InDesign
pdf print Rivisteweb
xml docbook html5
Darwinbooks
ebook
Pandora
enrichment
active
objects
resources

61. • andrea.angiolini@mulino.it
• paolo.casarini@mulino.it
• paola.pecchioli@mulino.it
• stefano.manfredi@mulino.it
• lisa.zanarini@mulino.it
Thaks for the attention