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Intrinsic Motivation &
Emerging Technologies




    Dr. Pamela B. Rutledge
         June 27, 2011
intrinsic   extrinsic
technology is the new oxygen
Meet Bob
happiness
                               meaning
resilience                           optimism
satisfaction
                                     enjoyment
    self-efficacy                 flow



                    autonomy
                     mastery
                    relatedness
Source: Amarillo Magazine
experience loyal
 not brand loyal
What
                is fun?

freedom, being different, imagining possibilities
     being special, belonging, being cozy
    knowing things, performing, taking pride
technology liberates intrinsic motivation
thank you
 Dr. Pamela B. Rutledge
Pamela Rutledge - Presentation at Emerging Communications Conference & Awards (eComm 2011)

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Pamela Rutledge - Presentation at Emerging Communications Conference & Awards (eComm 2011)

Editor's Notes

  1.