The document discusses the growth of the gluten-free market and presents a business plan for expanding a gluten-free grocery store chain called Pam MacD's. It outlines the health issues associated with gluten, the size of the potential gluten-free market, and competitive advantages of Pam MacD's such as expertise and relationships. Financial projections show that adding one more store will exceed break-even, and expanding to 20 stores by 2017 could generate over $13 million in annual sales. The business is requesting $1.4 million in funding.

1. Pam MacDonald
Owner/Founder
INVESTOR PRESENTATION 20133516 W. Magnolia Blvd.
Burbank, CA 91505
“There is life after wheat!”TM

2. “There is life after wheat!”TM
• Protein found in grass-related grains: wheat, barley and rye
• Gluten gives elasticity to dough, provides chewy texture, acts as binder
• Difficult protein to digest, can promote inflammation
• Becomes an inflammatory in the body
• Common sources
• Bread
• Pastry
• Pasta
• Most processed foods
• “Hidden” sources:
• Soy sauce
• Marinades
• Salad dressings
WHAT IS GLUTEN?

3. “There is life after wheat!”TM
Celiac Disease
Type 1 Diabetes (10% have Celiac Disease)
Autism
Rheumatoid arthritis
Fibromyalgia
Crohn’s Disease
Irritable Bowel Syndrome
Osteoporosis
Lymphomas
Peripheral Neuropathy
Multiple Sclerosis
Dermatological conditions
MEDICAL ISSUES ASSOCIATED WITH GLUTEN

4. “There is life after wheat!”TM
Those diagnosed with
celiac disease: 0.17%
Total with celiac
disease: 1%
Non-celiac gluten
sensitivity and
wheat allergy:
Health concerns/
Additional
disorders:
Gluten free for
general health:
18%
“We used to think there was a ceiling in terms of
market potential, not anymore.”
– Food-Navigator.com
THE POTENTIAL GLUTEN-FREE MARKET
(95% are undiagnosed)
7%
20% and rising
Of the entire U. S. Population:

5. “There is life after wheat!”TM
GLUTEN FREE MANUFACTURING GROWTH
4
• 28% compound annual growth
rate (CAGR) 2008 to 2012
• In 2012 the GF sector reached
$4.2 billion in retail sales
• GF sales estimated to reach
$7 billion by 2017.

6. “There is life after wheat!”TM
GLUTEN FREE CONSUMER PLIGHT
Limitations of Current Mainstream Retail Choices
• Inconsistency of product lines or loss of product space during the holidays
• Gluten free foods are interspersed with like products that contain gluten
• Lack of knowledgeable staff = lack of customer service
• Better smaller manufacturers and higher quality products not represented
• These retailers do not take advantage of quality regional producers.

7. “There is life after wheat!”TM
RETAIL SOLUTION
Expansion into a nationally recognized chain.

8. “There is life after wheat!”TM
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OUR COMPETITION ADVANTAGE
• Actual knowledge of product preferences
based on true physical relationships with
customers
• First hand knowledge of what products
are true best sellers
• Knowledge of our secondary food allergy
and vegan customer base.
• Regional producers are represented
• There is a brick and mortar experience
that can be shared with online customers.

9. “There is life after wheat!”TM
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Barrier’s to Entry:
• First to market in this niche
• Capital intensive space to enter
• Our superior specialty market knowledge
• Our merchandising experience & strategic partnerships
OUR COMPETITION ADVANTAGE

10. “There is life after wheat!”TM
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OUR STRATEGIC PARTNERS

11. “There is life after wheat!”TM
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OUR MANAGEMENT TEAM
Pam MacDonald, Owner
Founder and CEO
Created Pam MacD's out of her experiences
after becoming restricted to a gluten free diet in
1997. Former President Pro Tem of MacDonald
Carbide, a manufacturing company.
Ms. MacDonald has become a sought after
speaker in the Natural Foods marketplace with
regard to the gluten free lifestyle.
Justin Hall,
Chief Financial Officer
Retail experience, financial analyst, cash flow
monitor, purchasing supervisor
David Steininger
Business Development & Marketing Consultant
Business startup consultant and market
researcher for 20 years. Investment adviser
and financial planner since 2000.
Hasbach & Seiler
Corporate Accountant
Bloom & Ruttenberg
Corporate Attorneys.
Richard L. Krelstein
Retail Management Consultant
40 years of operations and financial experience
in a diverse range of industries including the food
industry and as a retail chain store supplier in
multiple retail segments.

12. “There is life after wheat!”TM
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CURRENT SINGLE LOCATION SALES
Year-to-year upward trend accomplished without marketing budget.
2011 2012
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
Yearly Sales
$322,432
$409,457
Adding e-commerce in 2013 accelerates break-even and profitability

13. “There is life after wheat!”TM
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INITIAL E-COMMERCE REVENUE
800 transactions per month
$50 average per transaction = $40,000/mo.
$480,000 first year revenue
-360,000 first year costs
$120,000 first year profit

14. “There is life after wheat!”TM
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PROJECTIONS FOR PAM MACD’S CHAIN
Revenues and profits for up to 20 stores by 2017
Exceed break-even with one additional store.
Compounded profitability thereafter.
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
2014
2
Stores
2015
5
Stores
2016
10
Stores
2017
20
Stores
TotalSalesDollars
Estimated Yearly Sales Figures
Avg. Yearly Sales
Avg. Total Yearly
Expenses
Avg. Yearly Profits
Net Profit
Margins:
2014 - 13%
2015 – 25%
2016 – 40%
2017 – 47%

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Avg. Yearly Sales
Avg. Yearly Expenses
Avg. Yearly Profits
$13,680,000
With 20 Stores by 2017
Conservative Estimate
8,880,000
$4,800,000
PROJECTIONS FOR PAM MACD’S CHAIN

16. “There is life after wheat!”TM
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• Pam MacD’s brand Private Labeling
• Pam MacD’s Store-in-Store boutiques
• Pam MacD’s own Distribution
FUTURE REVENUE MODELS THAT WILL ADD TO ROI
• Acquisition by suitable buyer
• Franchising potential

17. “There is life after wheat!”TM
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Seeking $1.4 Mil. for 2 new stores
and corporate expansion
FUNDING REQUEST
$500k for build-out of each store
$200k infrastructure and inventory
$ 70k computer upgrade
$130k strategic marketing