Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
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This document discusses gamification and social games. It covers topics like game mechanics used in social games to engage users such as challenges, quests, leaderboards, and rewards. It also discusses player motivations and how giving feedback through achievements and levels can drive participation. Finally, it talks about how social games have evolved from early online games to become platforms for social connection and advertising.
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Palestra Games PLUS - Juliano Kimura - Inovadores ESPM
- 6. O MUNDO ANTES DA FAZENDINHA
- 7. Enkeshui http://www.johntyman.com/africa/31.html ENKESHUI
- 8. DORNA BAZI Dorna Bazi http://lissnup.wordpress.com/2012/01/07/
- 9. O fator cultural dos jogos
- 10. Andreas Stock, Headhunter Europeu, professor da Gameschool e CEO da Stockjogos “Pessoas fazem coisas porque são divertidas ou por prazer. Veja como as crianças aprendem. Aprendem através de brincadeiras e jogos. O mesmo acontece com filhote de animais. Nossa vida é baseada em jogos.”
- 12. Epidemia – Corrupted Blood
- 13. PRIMEIROS GAMES
- 14. Batalhas medievais 1. Administrar seus recursos 2. Construir suas estruturas 3. Preparar seu exército
- 17. EVOLUÇÃO NA GESTÃO DE COMUNIDADE
- 20. Pesquisa da Entertainment Software Association
- 21. Seria as redes sociais, a nova plataforma?
- 32. Mafia Wars: Snoop Dog
- 33. Convites
- 35. Social Games para todos os gostos
- 36. Social games, uma evolução
- 54. b
- 55. DESENVOLVER
- 56. Atributos básicos Diversão Competição Visual Recompensa
- 61. Perfil comportamental Exploradores Sociais Conquistadores Assassinos • Itens raros • Segredos • Amigos • Destruir • Medalhas • Áreas • Ajudar • Competir • Troféus escondidas • Comunidade • Vencer • Extras • Easter Eggs • Grupos • Quebrar regras • 100% • Mapas • Clãs • Oponentes • Destravar • Quebra-cabeças • Encontros • Revolta • Objetivos • Códigos • Agenda • Ranking • Missões • Informações • Eventos • Conclusão fragmentadas • Caos • Trolls Bartle Test of Gamer Psychology
- 63. Conquistadores
- 64. Exploradores
- 65. Sociais
- 66. Sociais
- 68. Assassinos
- 69. Cuidado com as ideias megalomaníacas
- 77. friends_hometown friends_activities Provides access to the user's hometown in the hometown property Provides access to the user's list of activities as the activities connection user_interests user_birthday friends_interests friends_birthday Provides access to the user's list of interests as the interests connection Provides access to the birthday with year as the birthday property user_likes Permissões de usuários e amigos user_checkins friends_checkins friends_likes Provides access to the list of all of the pages the user has liked as the likesconnection Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see. Interesses user_location user_education_history Sobre friends_education_history Provides access to education history as theeducation property friends_location Provides access to the user's current location as the location property user_notes Atividades user_events friends_events Curtir friends_notes Provides access to the user's notes as thenotes connection Checkins Provides access to the list of events the user is attending as the eventsconnection user_groups Local user_photos friends_photos friends_groups Provides access to the photos the user has uploaded, and photos the user has been tagged in user_hometownEstudo Provides access to the list of groups the user is a member of as the groupsconnection Notas user_questions friends_questions friends_hometown Provides access to the questions the user or friend has asked user_interests Eventos Provides access to the user's hometown in the hometown property Fotos user_relationships friends_relationships friends_interests Grupos Perguntas Provides access to the user's list of interests as the interests connection user_likes Provides access to the user's family and personal relationships and relationship status user_relationship_details friends_relationship_details friends_likes Residência Relacionamento Provides access to the list of all of the pages the user has liked as the likesconnection Provides access to the user's relationship preferences user_religion_politics user_location friends_religion_politics friends_location Provides access to the user's religious and political affiliations Provides access to the user's current location as the location property user_status user_notes friends_status friends_notes Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information
- 78. friends_hometown Provides access to the "About Me" section of the profile in the about property Provides access to the user's hometown in the hometown property user_activities user_interests friends_activities friends_interests Provides access to the user's list of activities as the activities connection Provides access to the user's list of interests as the interests connection user_birthday user_likes friends_birthday friends_likes Provides access to the birthday with year as the birthday property Provides access to the list of all of the pages the user has liked as the likesconnection user_checkins user_location friends_checkins friends_location Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see. Provides access to the user's current location as the location property user_education_historyLogin para integração com Chat user_notes friends_education_history friends_notes Gerenciar Ads Provides access to education history as theeducation property Provides access to the user's notes as thenotes connection user_events user_photos friends_events Criar Evento Provides access to the list of events the user is attending as the eventsconnection friends_photos Provides access to the photos the user has uploaded, and photos the user has been tagged in Gerenciar Listas user_groups user_questions friends_groups friends_questions Provides access to the list of groups the user is a member of as the groupsconnection user_hometown Gerenciar Notificações Provides access to the questions the user or friend has asked user_relationships friends_hometown Publicar na linha de tempo friends_relationships Provides access to the user's hometown in the hometown property Provides access to the user's family and personal relationships and relationship status user_interests user_relationship_details friends_interests Provides access to the user's list of interests as the interests connection Responder eventos friends_relationship_details Provides access to the user's relationship preferences user_likes friends_likes Gerenciar Páginas user_religion_politics friends_religion_politics Provides access to the list of all of the pages the user has liked as the likesconnection Provides access to the user's religious and political affiliations user_location user_status friends_location friends_status Provides access to the user's current location as the location property Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information
- 82. Advergames – Battle of the Cheetos
- 83. Advergames
- 84. • GagaVille in FarmVille, Exclusive Access to Music
- 87. MECÂNICA – Informações Fragmentadas Diversão Desafio Informações Fragmentadas SEO Exploração
- 88. Alternate Reality Games ONLINE Quebra- Quebra- cabeças cabeças Mini games Colaborativos Jogos de pesquisa Clássicos INDIVIDUAL GRUPO Missões Flash Mobs urbanas Grupo Caça ao investigativo tesouro MUNDO REAL
- 89. MECÂNICA – Nível
- 90. MECÂNICA – Medo de perder Lealdade Influência Medo de perder Engajamento
- 91. MECÂNICA – Missões Diversão CGU Lealdade Missões Influência Engajar Tempo
- 92. Recompensas Tarefas Diversão Presença física Status Tempo Lucro Investimento Poderes especiais Dificuldade
- 93. STATUS
- 94. COLABORAÇÃO
- 97. MECÂNICA – Conquistas (Achivements) Diversão CGU Lealdade Conquista Influência Engajar Tempo
- 101. Atrair novos consumidores • Swarm Special • Friends Special • Flash Special • Newbie Special • Check-in Special Reter consumidores atuais • Loyalty Special • Mayor Special
- 102. MECÂNICA – Combos Diversão Status Desafio Combos e Bônus Habilidade Viral CGU
- 109. QUAIS AS RECOMPENSAS? RECOMPENSA X ENGAJAMENTO DIVERSÃO X VIRALIDADE & ENGAJAMENTO QUANTO DIVERTIDO É? ENGAJAMENTO X CONTEÚDO QUAL O NÍVEL DE ENGAJAMENTO?
- 110. “SEJA A MUDANÇA QUE VOCÊ QUER VER NO MUNDO” Mahatma Gandhi
- 111. Muito obrigado! Juliano Kimura akira@julianokimura.com www.julianokimura.com @julianokimura 111
- 112. Bibliografia • A Bíblia da Inovação – Kotler e Trias • http://www.mpogd.com/ • Enciclopédia da Nuvem – Luli RadFahrer • http://pt.bigpoint.com/ • A Biblia do Marketing – Kotler & Keller • http://www.puzzlepirates.com/ • http://www.casualgamesassociation.org/ • http://www.julianokimura.com • http://datamining.typepad.com • http://gamification.org • http://venturebeat.com • http://games.digitalchocolate.com • http://www.youtube.com • http://www.playfish.com • http://mikeabundo.com • http://en.wikipedia.org/wiki/Social_network_game • http://method.com • http://www.unilestemg.br • http://www.inovadoresespm.com.br • http://www.skylanders.com • http://www.onlineuniversities.com • http://www.insidesocialgames.com • http://www.wcg.com • http://pt.wikipedia.org • http://www.buddypoke.com/ • http://investor.ea.com/ 112