The document discusses collaborative prioritization and decision making processes. It notes complications that can arise in prioritization due to differing criteria, alternatives, and costs across stakeholders. The document presents the Analytic Hierarchy Process as a structured technique to analyze complex decisions. It involves setting an objective, identifying criteria in a hierarchical structure, prioritizing criteria through pairwise comparison, evaluating alternatives for each criterion, and examining scores and costs to make a decision. The process aims to be transparent, engaging, focused, and quantitative.

1. PairWise
Collaborative prioritization, smarter decisions

2. Collaborative prioritization & decision-making
Team size (projects, boards, ..)
Budget impact
“Non-political”

3. Do you have a “corporate” decision process?

4. Why a collaborative prioritization process?
Benefit from collective
competencies
Uncover opinions and
perspectives
Increase mutual
understanding
Reach most
desirable outcome
Obtain acceptance
and commitment
Document and/or
legitimize decisions

5. Complications in prioritization
Criteria
(difficult)
Alternatives
(emotional)
Cost
(debate killer)

6. Criteria and priorities not aligned
58%23%
10%
9%
CONSULTING DEPT.
Meeting rooms Location Parking Extendability
44%
17%
16%
7%
16%
MARKETING DEPT.
Flexible seating Metro Location Front desk Sustainable

7. When you agree, do you agree?
Marketing and Finance
Agreed to start 3 out of 7 projects
Agreed on relative importance?
Consequence of perspectives?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Marketing perspective Finance perspective
4,3
2,5
2,4
4,4
2 2
PROJECTS BY IMPORTANCE
CRM system Outsourcing Training

8. Starting with alternatives (because look at it..)

9. The business case trap (again alternatives)
STRATEGIC FIT POSITIVE BUSINESS CASEVS

10. A good decision model
WE NEED SOMETHING..
Transparent
Engaging
Focused
Quantitative
SUPPORTING..
Process and end result
Insights and experience
Clear, separate activities
Unambiguous end result

11. Analytic Hierarchy
Process (AHP)
A structured technique for
analyzing complex decisions
Based on mathematics
and psychology
Used by governments, business,
industry, health care, education
Use paper, spreadsheets
or dedicated tools

12. Set the objective
”Find a corporate transport
solution for London City office”

13. Identify your criteria

14. Build your criteria hierarchy

15. Avoid disorderly discussion

16. Prioritize your criteria by pairwise comparison
Significantly
more
important
More
important
Equally
important
More
important
Significantly
more
important
COMFORT PASSENGERS
Significantly
more
important
More
important
Equally
important
More
important
Significantly
more
important

17. Identify priority gaps; challenge, listen, learn

18. Examine the calculated weights

19. Identify your alternatives

20. Evaluate alternatives for each criterion
COMFORT

21. Examine the scores

22. Finally look at cost/value ratios and decide