SlideShare a Scribd company logo
Social Media
Strategy
PAINFREEPRODUCTIVITY.COM
Q1 and Q2 2022
PROPOSAL
OUTLINE
KEY DISCUSSION
POINTS
Our Story
Our Mission and Vision
The McDowell Brand
Our Current Online
Presence
McDowell in a Nutshell
Important Things to
Remember
Our New Voice
Social Media Roll Out
painfreeproductivity.com
ABOUT THE
COMPANY
OUR STORY
Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more.
Most of the time, they’re presented
before an audience. It serves a variety of
purposes, making them powerful tools for
convincing and teaching.
painfreeproductivity.com
WORDS OF INSPIRATION
Content marketing is a
commitment, not a campaign.
JON BUSCALL
OUR MISSION
AND VISION
WHAT WE AIM TO BE
Presentations are communication tools that
can be used as demonstrations, lectures,
speeches, reports, and more.
painfreeproductivity.com
WHAT SETS
US APART?
INNOVATION AND QUALITY
Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more
painfreeproductivity.com
Presentations are communication
tools that can be used as
demonstrations, lectures,
speeches, reports, and more.
THE MCDOWELL
BRAND
WHAT WE STAND FOR
painfreeproductivity.com
painfreeproductivity.com
CURRENT SOCIAL
MEDIA PRESENCE
KEY INSIGHTS AND
ACTION POINTS
Presentations are communication
tools that can be used as
demonstrations, lectures, speeches,
reports, and more.
MCDOWELL IN A
NUTSHELL
OUR COMMITMENT
painfreeproductivity.com
Quality Work Varied
Offerings and
Services
Efficiency Good
Customer
Relations
Affordable
Rates
CRITICAL POINTS
WHO ARE OUR CLIENTS?
Presentations are communication tools.
HOW ARE OUR RELATIONS?
Presentations are communication tools.
DOES OUR VOICE
REPRESENT US?
Presentations are communication tools.
Item 1 Item 2 Item 3 Item 4
40
30
20
10
0
SOCIAL MEDIA
RELATIONS
ACTIVITIES AND
TRENDS FROM 2019
Presentations are versatile
communication tools.
painfreeproductivity.com
Item 1 Item 2 Item 3 Item 4 Item 5
40
30
20
10
0
Item 1 Item 2 Item 3 Item 4 Item 5
40
30
20
10
0
Item 1 Item 2 Item 3 Item 4 Item 5
40
30
20
10
0
OUR TARGET CLIENTS
WHO WE MARKET TO
BY GENDER
Presentations are versatile
communication tools.
BY LIFESTYLE
Presentations are versatile
communication tools.
BY AGE
Presentations are versatile
communication tools.
98%
SOCIAL MEDIA
RELATIONSHIPS
INCREASE IN ENGAGEMENT
Presentations are versatile
communication tools.
Boosting Our Social
Media Presence
BE MORE ACTIVE
ON SOCIAL
RESPONSES
Presentations are versatile
communication tools.
BE SEEN ON
OTHER
PLATFORMS
Presentations are versatile
communication tools.
INVEST MORE ON
SOCIAL ADS
Presentations are versatile
communication tools.
What Our Clients Say
OPHELIA CHENG
Artist
Presentations are versatile
communication tools.
LORRIE AND
DANNY HOOVER
Small Business Owners
Presentations are versatile
communication tools.
RITA FARROW
Startup Founder
Presentations are versatile
communication tools.
What We Want to Reflect
EFFICIENCY
RELIABILITY
Presentations are
communication tools
that can be used as
demonstrations.
EASE
Presentations are
communication tools
that can be used as
demonstrations,
lectures, speeches,
reports, and more.
FAIR PRICES
Presentations are
communication tools
that can be used as
demonstrations,
lectures, speeches,
reports, and more.
HONESTY
Presentations are
communication tools
that can be used as
demonstrations,
lectures, speeches,
reports, and more.
SOCIAL MEDIA
STRATEGY OVERVIEW
GOING DEEPER
PROPOSED TIMELINE AND MORE
NEW VOICE ON
SOCIAL MEDIA
painfreeproductivity.com
MODERN AND UP-TO-DATE
Presentations are versatile
communication tools.
YOUNG AND FRESH
Presentations are versatile
communication tools.
SMART AND REFINED
Presentations are versatile
communication tools.
TRADITIONAL MARKETING
AT MCDOWELL
Presentations are communication tools
that can be used as demonstrations.
MODERN MARKETING AT
MCDOWELL
Presentations are communication tools
that can be used as demonstrations.
Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more.
Most of the time, they’re presented
before an audience.
THE ROLL OUT
PROPOSED TIMELINE
painfreeproductivity.com
STAGE 1
Presentations are versatile
communication tools.
STAGE 2
Presentations are versatile
communication tools.
STAGE 3
Presentations are versatile
communication tools.
Teaser for Video Marketing
Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more.
THE WAY WE WORK
Presentations are communication tools
that can be used as demonstrations,
lectures, and more. Most of the time,
they’re presented before an audience.

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Painfreeproductivity.com Website Contents

  • 2. PROPOSAL OUTLINE KEY DISCUSSION POINTS Our Story Our Mission and Vision The McDowell Brand Our Current Online Presence McDowell in a Nutshell Important Things to Remember Our New Voice Social Media Roll Out painfreeproductivity.com
  • 3. ABOUT THE COMPANY OUR STORY Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Most of the time, they’re presented before an audience. It serves a variety of purposes, making them powerful tools for convincing and teaching. painfreeproductivity.com
  • 4. WORDS OF INSPIRATION Content marketing is a commitment, not a campaign. JON BUSCALL
  • 5. OUR MISSION AND VISION WHAT WE AIM TO BE Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. painfreeproductivity.com
  • 6. WHAT SETS US APART? INNOVATION AND QUALITY Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more painfreeproductivity.com
  • 7. Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. THE MCDOWELL BRAND WHAT WE STAND FOR painfreeproductivity.com
  • 8. painfreeproductivity.com CURRENT SOCIAL MEDIA PRESENCE KEY INSIGHTS AND ACTION POINTS Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more.
  • 9. MCDOWELL IN A NUTSHELL OUR COMMITMENT painfreeproductivity.com Quality Work Varied Offerings and Services Efficiency Good Customer Relations Affordable Rates
  • 10. CRITICAL POINTS WHO ARE OUR CLIENTS? Presentations are communication tools. HOW ARE OUR RELATIONS? Presentations are communication tools. DOES OUR VOICE REPRESENT US? Presentations are communication tools.
  • 11. Item 1 Item 2 Item 3 Item 4 40 30 20 10 0 SOCIAL MEDIA RELATIONS ACTIVITIES AND TRENDS FROM 2019 Presentations are versatile communication tools. painfreeproductivity.com
  • 12. Item 1 Item 2 Item 3 Item 4 Item 5 40 30 20 10 0 Item 1 Item 2 Item 3 Item 4 Item 5 40 30 20 10 0 Item 1 Item 2 Item 3 Item 4 Item 5 40 30 20 10 0 OUR TARGET CLIENTS WHO WE MARKET TO BY GENDER Presentations are versatile communication tools. BY LIFESTYLE Presentations are versatile communication tools. BY AGE Presentations are versatile communication tools.
  • 13. 98% SOCIAL MEDIA RELATIONSHIPS INCREASE IN ENGAGEMENT Presentations are versatile communication tools.
  • 14. Boosting Our Social Media Presence BE MORE ACTIVE ON SOCIAL RESPONSES Presentations are versatile communication tools. BE SEEN ON OTHER PLATFORMS Presentations are versatile communication tools. INVEST MORE ON SOCIAL ADS Presentations are versatile communication tools.
  • 15. What Our Clients Say OPHELIA CHENG Artist Presentations are versatile communication tools. LORRIE AND DANNY HOOVER Small Business Owners Presentations are versatile communication tools. RITA FARROW Startup Founder Presentations are versatile communication tools.
  • 16. What We Want to Reflect EFFICIENCY RELIABILITY Presentations are communication tools that can be used as demonstrations. EASE Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. FAIR PRICES Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. HONESTY Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more.
  • 17. SOCIAL MEDIA STRATEGY OVERVIEW GOING DEEPER PROPOSED TIMELINE AND MORE
  • 18. NEW VOICE ON SOCIAL MEDIA painfreeproductivity.com MODERN AND UP-TO-DATE Presentations are versatile communication tools. YOUNG AND FRESH Presentations are versatile communication tools. SMART AND REFINED Presentations are versatile communication tools.
  • 19. TRADITIONAL MARKETING AT MCDOWELL Presentations are communication tools that can be used as demonstrations. MODERN MARKETING AT MCDOWELL Presentations are communication tools that can be used as demonstrations.
  • 20. Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Most of the time, they’re presented before an audience.
  • 21. THE ROLL OUT PROPOSED TIMELINE painfreeproductivity.com STAGE 1 Presentations are versatile communication tools. STAGE 2 Presentations are versatile communication tools. STAGE 3 Presentations are versatile communication tools.
  • 22. Teaser for Video Marketing Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more.
  • 23. THE WAY WE WORK Presentations are communication tools that can be used as demonstrations, lectures, and more. Most of the time, they’re presented before an audience.