Tod Machover is a MIT professor known for creating digitally orchestrated music. The packaging design for Machover's CD and poster was inspired by reactions to his music and the themes of blending organic and digital elements. The packaging features imagery of magnified flower cross sections with organic lines and includes a die cut insert mimicking the floral shapes.

1. TOD MACHOVER POSTER & CD PACKAGING. FALL 2005, Middle Tennessee State University
The client, Tod Machover is a MIT professor who creates digitally orchestrated music. Serving as a hypothetical
scenario for a word and image relationship study, the client was researched, and the interpretations for the design
evolved from reactions to the experience the music initiated. The CD in promotion was entitled, Flora - which also
became an axis of inspiration for the imagery - as the direction blends an organic flow with digital roughness.
The image, represents the cross sections of various floral species found when magnified in high degrees.
The CD packaging has an off centered tri-fold insert that mimics the organic lines represented
in the imagery, by featuring a surprising die cut feature.
319.750.0733 meghannethompson @ mac .com