Marketing analytics I compiled for PACO Technologies for the month of April, 2017

1. Marketing Analytics Report 4/26/2017
Philip Mok

2.  Measure visits, views, impressions, clicks, and other interactions to gain
insights into marketing efforts with goal of converting them to business
development opportunities
 Multiple platforms
 Website
 Facebook
 Twitter
 LinkedIn
 Instagram
Purpose

4. Website (Google Analytics)

5. Insights
 From installation of Google Analytics (Nov 2016) to Mar 24, ~1000 visits
(see Mar 2017 Marketing Analytics Report), 200 visits/month
 From March 24 to present, 411 visits
 40+% increase in total traffic, 100% increase in monthly traffic
 Only 8 website hits directed from social media, meaning increase in traffic
directly attributable to Engineering News-Record advertisement placed in
Mar 2017 Port Authority Special Edition

6. Website Hits from Social Media

8.  Originally thought to be negligible marketing platform due to lack of
followers (38, least of the 4)
 Drove the most traffic to the website (4 sessions, 50%)

10. Employee Engagement

11.  19 Tweets, 10 more than last month
 1667 impressions, 12% increase over previous month
 284 profile visits, 140% increase over previous month
 What is an impression?
 Tweet was seen on the Twitter stream of a particular account
 4 more followers, including:
Insights

12.  Directly tweeting @teaming partners and high-profile accounts can earn
high exposure (hundreds of impressions)
 Important to continue sharing engaging content to keep audience
interested
Insights

15.  Immediate increase in both reach (200 people) and engagement after
strategic ad placement in ENR PANYNJ edition
Insights

17.  Immediate increase in reach (75 people 4/25, 77 people 4/26) after
sharing Martin Robins op-ed in NJ.com/Star-Ledger
Insights

20.  Reached 109 targeted followers, passed Q2 goal. New goal: 150 by 2018
Insights

23. Followed by industry organizations, agencies, and teaming partners: