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Graphic Design for Branding
Graphic design is important for organizational branding to attract customers, build the company brand, and increase product sales. There are basic design principles that should be followed such as repetition to create visual identity, contrast for visual clarity, alignment for neatness and readability, and leaving blank space for understandability. These principles can be applied when designing visual identity for an organization like renewing the branding of BEM FKG UI.
Logo Design Process
The document outlines the logo design process which includes importing the original logo into Google Drawings, adding a design grid for layout, making the image transparent so the grid is visible, recreating the logo using arcs and lines to refine the look, deleting the grid and saving as a PNG file, adding color in an image editor, applying tinting and shading, adding a circle and shading it, and finally adding an angled shadow to complete the redesigned logo.
HOW TO DESIGN STRONG BRAND IDENTITIES 1/4
Presentation from Brand Identity Class
at IED (istituto europe di Design) of Milan
Made by Giuseppe Liuzzo, Founder of Liuzzo's Factory
2013/2014
How To Design a Logo in 7 Steps
This document outlines a 7 step process for designing a simple logo: 1) Come up with ideas through brainstorming and mind maps, 2) Make 30-40 sketches without self-censoring, 3) Vectorize selected sketches, 4) Edit and shortlist sketches, 5) Add typography, 6) Finalize the logo design, and 7) Double check for errors or inappropriate elements.
Corner View Restaurant Case Study
Corner View Restaurant was a new restaurant in San Luis Obispo that lacked brand recognition and faced competition from other local restaurants. Recipe Marketing positioned Corner View as the neighborhood place for great food, drinks, and friends. They created a tagline, logo, and advertising campaign using print, radio, and TV. As a result, Corner View enjoyed steady growth and built a loyal customer base over 7 years.
Logo Design
This document discusses different types of branding symbols used by companies, including logos, marks, trademarks, wordmarks, symbols, and monograms. It notes that a logo is a distinctive symbol that represents a company, product, or idea. A trademark is a legally registered name or symbol that indicates the origin of goods. A wordmark uses a company's name in a proprietary typeface. Wordmarks can be easier to recognize than logos but may lack distinctiveness. Symbols and monograms are other types of branding elements that can represent a company individually or as part of a larger logo.
Restaurant Identity Redesign
The document describes a redesign of the identity and applications for the "Amir Culinária Árabe" restaurant in Rio de Janeiro. The summary includes:
1) The restaurant serves Lebanese cuisine in a friendly yet fancy environment, but its current identity does not match its high-quality perception.
2) Research included the Arabic alphabet, name meaning, and cuisine. Mood boards incorporated Arabic, ornamental, and patterned influences.
3) The new logo incorporates a traditional Arabic food element and leaf motifs in a repeating pattern, set in an organic font. Colors are golden yellow and reddish purple.
4) Applications include patterned coasters, t-shirts with repeating
Chango Case Study
Chango Design is a brand design firm that specializes in creating profitable brand strategies through smart identity design, marketing collateral, and packaging design. They aim to help clients differentiate themselves and deliver exceptional customer experiences at every touchpoint. Chango has 18 years of experience developing identities for both global and startup brands. Their services include brand development, identity and style guidelines, logos, sales and marketing materials, packaging, and more. Their goal is to identify the key drivers of a brand and develop visual and verbal elements that will create the right perception and position clients for profitability.
Recommended
Graphic Design for Branding
Graphic design is important for organizational branding to attract customers, build the company brand, and increase product sales. There are basic design principles that should be followed such as repetition to create visual identity, contrast for visual clarity, alignment for neatness and readability, and leaving blank space for understandability. These principles can be applied when designing visual identity for an organization like renewing the branding of BEM FKG UI.
Logo Design Process
The document outlines the logo design process which includes importing the original logo into Google Drawings, adding a design grid for layout, making the image transparent so the grid is visible, recreating the logo using arcs and lines to refine the look, deleting the grid and saving as a PNG file, adding color in an image editor, applying tinting and shading, adding a circle and shading it, and finally adding an angled shadow to complete the redesigned logo.
HOW TO DESIGN STRONG BRAND IDENTITIES 1/4
Presentation from Brand Identity Class
at IED (istituto europe di Design) of Milan
Made by Giuseppe Liuzzo, Founder of Liuzzo's Factory
2013/2014
How To Design a Logo in 7 Steps
This document outlines a 7 step process for designing a simple logo: 1) Come up with ideas through brainstorming and mind maps, 2) Make 30-40 sketches without self-censoring, 3) Vectorize selected sketches, 4) Edit and shortlist sketches, 5) Add typography, 6) Finalize the logo design, and 7) Double check for errors or inappropriate elements.
Corner View Restaurant Case Study
Corner View Restaurant was a new restaurant in San Luis Obispo that lacked brand recognition and faced competition from other local restaurants. Recipe Marketing positioned Corner View as the neighborhood place for great food, drinks, and friends. They created a tagline, logo, and advertising campaign using print, radio, and TV. As a result, Corner View enjoyed steady growth and built a loyal customer base over 7 years.
Logo Design
This document discusses different types of branding symbols used by companies, including logos, marks, trademarks, wordmarks, symbols, and monograms. It notes that a logo is a distinctive symbol that represents a company, product, or idea. A trademark is a legally registered name or symbol that indicates the origin of goods. A wordmark uses a company's name in a proprietary typeface. Wordmarks can be easier to recognize than logos but may lack distinctiveness. Symbols and monograms are other types of branding elements that can represent a company individually or as part of a larger logo.
Restaurant Identity Redesign
The document describes a redesign of the identity and applications for the "Amir Culinária Árabe" restaurant in Rio de Janeiro. The summary includes:
1) The restaurant serves Lebanese cuisine in a friendly yet fancy environment, but its current identity does not match its high-quality perception.
2) Research included the Arabic alphabet, name meaning, and cuisine. Mood boards incorporated Arabic, ornamental, and patterned influences.
3) The new logo incorporates a traditional Arabic food element and leaf motifs in a repeating pattern, set in an organic font. Colors are golden yellow and reddish purple.
4) Applications include patterned coasters, t-shirts with repeating
Chango Case Study
Chango Design is a brand design firm that specializes in creating profitable brand strategies through smart identity design, marketing collateral, and packaging design. They aim to help clients differentiate themselves and deliver exceptional customer experiences at every touchpoint. Chango has 18 years of experience developing identities for both global and startup brands. Their services include brand development, identity and style guidelines, logos, sales and marketing materials, packaging, and more. Their goal is to identify the key drivers of a brand and develop visual and verbal elements that will create the right perception and position clients for profitability.
Case Study - Logo Design
The document describes a case study and survey conducted to evaluate 3 logo designs. 213 respondents rated each logo on attributes like appeal, fun, formal, and uniqueness. They also selected the logo that best represented an unnamed institute and indicated their preferred and least preferred designs. Demographic questions covered age, income, employment, education, marital status and ethnicity. The survey was administered online through social networks from May 31 to June 1, 2011 by Lab42.
Studio-LF-Credentials
New York event designers want to redesign their website to showcase their high-profile events, and simultaneously launch a separate antiques & home furnishings website. The document provides examples of projects from a design studio including branding, websites, apps and other design work for various clients across different industries. It includes case studies, services offered and client lists.
Technowebsy - Logo design process
Technowebsy is the Logo Designing Company in mumbai, India. We have designed some very specific business and corporate Identity packages to suit the needs of all our customers irrespective of the size of your company with reasonable price ranges which was not possible before. We believe that logo is important for every business how big or small it is.
Design identity Branding
This document discusses design, identity, branding, and visual identity. It provides information on what design and identity are, how they relate to problem solving and distinguishing characteristics. It also discusses how corporate identity, image, and branding shape public perceptions. Visual identity and branding are influenced by elements like logos, colors, typefaces, and consistent implementation across all touchpoints. The goal of branding and visual identity programs is to clearly identify companies and control costs while delivering functional and emotional benefits to customers.
Visual Identity
The document discusses the importance of brand guides for maintaining consistency and clarity of a brand's visual identity. It provides examples of elements that may be included in a brand guide such as brand promise, logo guidelines, color palettes, typography, imagery and illustrations. Specifically, it summarizes the key aspects of a sample brand guide created for the GAMES DAY podcast brand, including its friendly and honest voice, color palette, typeface and logo usage guidelines. It encourages including both print and web specifications as well as alternative formats like CMYK for future proofing.
Principles of Good Logo Design
Presentation given by Jake Van Ness of Graphic Precision at the PetSittingOlogy Conference 2013 in Las Vegas. His presentation covered principles such as color, typography and logo types. He also included two recent case studies to see how the logo design was used across different types of marketing materials to keep a consistent brand.
Restaturant 26.12.13
This document contains case studies and standard measurements for restaurant design. It includes case studies of four restaurants - The Donut Stop in Philadelphia, Pio Pio in New York, Khutum Bari in Lalmatia, and Dingi in Dhaka. For each case, it describes the location, concept, plan, circulation, zoning, sections, massing, and solid to void relationships. It also provides standard measurements for dining space, service areas, seating, bars, and other restaurant elements. Dimensioned drawings illustrate typical restaurant dimensions and proportions. The document is a reference for restaurant design best practices and case studies.
Visual identity as a communication platform / Work shop material
The document discusses problems with current approaches to visual identity that treat it as static and focused on trends rather than effectiveness. It proposes that visual identity should be designed as a content marketing tool and communication platform. Specifically, it should be modular and flexible to work efficiently in how information is communicated. The identity should also be focused on creating a platform for people rather than just the company and should grow through research and user feedback in an iterative process rather than a one-time project.
Logo Design basics
This document discusses logo design principles and guidelines. It states that logos should clearly represent an organization's identity and be simple, effective at both large and small scales, and in color or black and white. The document provides examples of descriptive logos that represent what an organization specializes in through symbols and images, as well as symbolic logos that use symbols to represent concepts like knowledge. It outlines the logo design process, including researching, brainstorming, considering fonts, developing forms and colors, and finalizing the design. The document also discusses redesigning logos to represent change, highlight new services, or apply themes while keeping the original identity.
Visual Identity Case Studies
Branding and visual identity case studies in the professional services sector including Mckinsey, RBS, Unilever and Reed
10 Pitfalls To Avoid When Designing A Logo
Logo Design is an art. It involves understanding the target audience (business) and translating business vision into an effective corporate identity. However, the path to logo design is littered with traps invisible. The designer should avoid some common pitfalls that might limit the longevity and legibility of a design.
Visual strategy for your brand
The document discusses different visual branding strategies for B2B companies, including using color, font, imagery, or graphics as the primary visual asset. It analyzes the pros and cons of each approach and provides examples of companies that use different strategies. The document recommends that companies define a clear visual strategy by considering what fits their brand and does a visual audit of competitors to determine the best approach. Having a unified visual identity system rather than just a logo alone allows branding to build recognition over time on a limited budget.
Brand Masterclass Week One
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Better Ideas Faster: How to Brainstorm More Effectively
Use these practical methods to help you brainstorm better, smarter, and more effectively, no matter the timeline. Using these methods, you can approach a design problem with the right questions so you can focus your creative energy on finding solutions.
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Case Study - Logo Design
The document describes a case study and survey conducted to evaluate 3 logo designs. 213 respondents rated each logo on attributes like appeal, fun, formal, and uniqueness. They also selected the logo that best represented an unnamed institute and indicated their preferred and least preferred designs. Demographic questions covered age, income, employment, education, marital status and ethnicity. The survey was administered online through social networks from May 31 to June 1, 2011 by Lab42.
Studio-LF-Credentials
New York event designers want to redesign their website to showcase their high-profile events, and simultaneously launch a separate antiques & home furnishings website. The document provides examples of projects from a design studio including branding, websites, apps and other design work for various clients across different industries. It includes case studies, services offered and client lists.
Technowebsy - Logo design process
Technowebsy is the Logo Designing Company in mumbai, India. We have designed some very specific business and corporate Identity packages to suit the needs of all our customers irrespective of the size of your company with reasonable price ranges which was not possible before. We believe that logo is important for every business how big or small it is.
Design identity Branding
This document discusses design, identity, branding, and visual identity. It provides information on what design and identity are, how they relate to problem solving and distinguishing characteristics. It also discusses how corporate identity, image, and branding shape public perceptions. Visual identity and branding are influenced by elements like logos, colors, typefaces, and consistent implementation across all touchpoints. The goal of branding and visual identity programs is to clearly identify companies and control costs while delivering functional and emotional benefits to customers.
Visual Identity
The document discusses the importance of brand guides for maintaining consistency and clarity of a brand's visual identity. It provides examples of elements that may be included in a brand guide such as brand promise, logo guidelines, color palettes, typography, imagery and illustrations. Specifically, it summarizes the key aspects of a sample brand guide created for the GAMES DAY podcast brand, including its friendly and honest voice, color palette, typeface and logo usage guidelines. It encourages including both print and web specifications as well as alternative formats like CMYK for future proofing.
Principles of Good Logo Design
Presentation given by Jake Van Ness of Graphic Precision at the PetSittingOlogy Conference 2013 in Las Vegas. His presentation covered principles such as color, typography and logo types. He also included two recent case studies to see how the logo design was used across different types of marketing materials to keep a consistent brand.
Restaturant 26.12.13
This document contains case studies and standard measurements for restaurant design. It includes case studies of four restaurants - The Donut Stop in Philadelphia, Pio Pio in New York, Khutum Bari in Lalmatia, and Dingi in Dhaka. For each case, it describes the location, concept, plan, circulation, zoning, sections, massing, and solid to void relationships. It also provides standard measurements for dining space, service areas, seating, bars, and other restaurant elements. Dimensioned drawings illustrate typical restaurant dimensions and proportions. The document is a reference for restaurant design best practices and case studies.
Visual identity as a communication platform / Work shop material
The document discusses problems with current approaches to visual identity that treat it as static and focused on trends rather than effectiveness. It proposes that visual identity should be designed as a content marketing tool and communication platform. Specifically, it should be modular and flexible to work efficiently in how information is communicated. The identity should also be focused on creating a platform for people rather than just the company and should grow through research and user feedback in an iterative process rather than a one-time project.
Logo Design basics
This document discusses logo design principles and guidelines. It states that logos should clearly represent an organization's identity and be simple, effective at both large and small scales, and in color or black and white. The document provides examples of descriptive logos that represent what an organization specializes in through symbols and images, as well as symbolic logos that use symbols to represent concepts like knowledge. It outlines the logo design process, including researching, brainstorming, considering fonts, developing forms and colors, and finalizing the design. The document also discusses redesigning logos to represent change, highlight new services, or apply themes while keeping the original identity.
Visual Identity Case Studies
Branding and visual identity case studies in the professional services sector including Mckinsey, RBS, Unilever and Reed
10 Pitfalls To Avoid When Designing A Logo
Logo Design is an art. It involves understanding the target audience (business) and translating business vision into an effective corporate identity. However, the path to logo design is littered with traps invisible. The designer should avoid some common pitfalls that might limit the longevity and legibility of a design.
Visual strategy for your brand
The document discusses different visual branding strategies for B2B companies, including using color, font, imagery, or graphics as the primary visual asset. It analyzes the pros and cons of each approach and provides examples of companies that use different strategies. The document recommends that companies define a clear visual strategy by considering what fits their brand and does a visual audit of competitors to determine the best approach. Having a unified visual identity system rather than just a logo alone allows branding to build recognition over time on a limited budget.
Brand Masterclass Week One
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Better Ideas Faster: How to Brainstorm More Effectively
Use these practical methods to help you brainstorm better, smarter, and more effectively, no matter the timeline. Using these methods, you can approach a design problem with the right questions so you can focus your creative energy on finding solutions.
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Visual identity as a communication platform / Work shop material
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