This document summarizes a case study of a website called www.locateabuckettruck.com that achieved a high ranking for the keyword "bucket truck" through unethical spam practices within 40 days. The website used copied content and acquired many irrelevant links from unrelated websites to artificially boost its ranking, despite claims from Google that they can detect such spam techniques. This raises questions about how effective Google's anti-spam algorithms really are at preventing spam sites from ranking highly.

1. Case Study
A Myth Buster, through the example
of a website indulged deep-neck
into unethical practices
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2. Disclaimer
We don’t intend to critique any
individual, agency’s work, but to highlight
some grey’s areas still existing with
Google’s spam detection process.
ISHIR has nothing to do with the website
in question or has been involved in any
part of the promotion of the said website.
The case shown is a classic example of
SPAM to SUCCESS
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3. What Google Says!
“We are trying to make GoogleBot
smarter, make our relevance better, and
we are also looking for those who abuse it,
like too many keywords on a page, or
exchange way too many links or go well
beyond what you normally expect.” – Matt
Cutts
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4. What Really Happens!
We believed Spam/Unnatural act does not
work any more with Google, but this mass
black-hat practice undertaken by this
website, is a slap on Google’s ever
evolving, spam detecting, claim of refined
research and keeping shoddy sites away
from SERP or top ranks.
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5. Is Overnight SEO Success Still Possible?
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6. Site in Question
www.locateabuckettruck.com
PR=0
Domain Age- <2 Months ( as in April, 2013)
Indexed Pages=51
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7. www.locateabuckettruck.com
Achievement in 40 days!!
Rankings # 1 for Keyword ‘Bucket truck’
‘Bucket Truck’ is a competitive keyword for this
industry and have displaced many established
and old authentic sites.
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8. Current Google Rankings
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9. www.locateabuckettruck.com
Site has copy-paste content and
images from other sites & has so
many dysfunctional links
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10. www.locateabuckettruck.com
Links/Brand/URL Mentions Acquired in 40
days
Run in 00000000’s
All from irrelevant websites
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11. www.locateabuckettruck.com
Now let’s look at some examples of link profile
this website acquired unethically and from
irrelevant places
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12. www.locateabuckettruck.com
Comment from Football
site
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13. www.locateabuckettruck.com
Comment from Real
Estate Page
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14. www.locateabuckettruck.com
Comment from
Scrapbook site
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15. www.locateabuckettruck.com
Links from Fashion
blog
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16. www.locateabuckettruck.com
Blog on Music, Link
for Truck
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17. www.locateabuckettruck.com
And there are 000000’s of such
websites and comments, which
you can check yourself
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18. www.locateabuckettruck.com
Questions to Mr. Google:
Are you not advanced enough to detect speed of unnatural
links?
Do you not practice what you preach? In other words, is all
that talk on quality, relevancy, language, just talk?
How does a site indulging in pure spam escape your spam
warriors, aka, Panda & Penguin.
Do you really prune SERPs to bring out quality sites for
users?
Is Google Panda & Penguin just farce?
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19. Still Looking for Answers….
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20. Who are we?
ISHIR, headquartered in Dallas, Texas, is one of the leading providers of
Digital Marketing Services such as White Hat Search Engine Optimization
(SEO). A Google Adwords Qualified Company, with 13+ years of
experience in Search Engine Optimization, Paid Search Campaign
Management, Local Search and Social Media Optimization it has a trail of
1000+ happy clients.
We have served clients in various sectors, including Automobile, Finance,
Education, Energy, Telecom, Travel, E-Commerce, IT, FMCG and Real Estate
Contact ISHIR: 17719 Misty Grove Dr.
Dallas, Texas 75287
Toll Free: +1 (888) 994-7447
Email: marketing@ishir.com
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