SlideShare a Scribd company logo
EMI Scheme || Barter Deals || Rotation Plans || Online and PR Support || Constant Innovation || 24X7 Service Support
Google India engages Global Advertisers for the outdoor promotion of their mobile based app, Google Maps
that helps users with satellite imagery, street maps, street view, real-time traffic conditions and route planning
for traveling by foot, car, bicycle or public transportation by showing an alternative and faster route to reach
their destination easily. The OOH media agency has conveyed the same on large billboards across Mumbai. The
brand communicates; Jab traffic ka haal badalta hai, toh sadke rang badalti hai' in its ad campaign, referencing
the red-blue lines that indicate traffic levels on the google map.
Sanjeev Gupta, MD, Global Advertisers, said, "We are glad to be associated with Google India. We have executed
their outdoor campaign targeting their key audiences by selecting premium outdoor property across Mumbai."
The objective of the campaign was to spread the benefits of using Google map while traveling in the city. A high
mileage campaign with a large size out of home media properties has been executed. The choice of hoardings
for this campaign has turned out very effective for the client.
Outdoor Advertising For Google Maps
Outdoor Advertising For Google Maps
Outdoor Advertising For Google Maps

More Related Content

Recently uploaded

StoneSelexNaturalStoneFauxStoneSiding.pdf
StoneSelexNaturalStoneFauxStoneSiding.pdfStoneSelexNaturalStoneFauxStoneSiding.pdf
StoneSelexNaturalStoneFauxStoneSiding.pdf
yibema7137
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts ...
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts ...How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts ...
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts ...
Lacey Max
 
Discover the Art of Outdoor Spaces: Landscape Architects in Melbourne
Discover the Art of Outdoor Spaces: Landscape Architects in MelbourneDiscover the Art of Outdoor Spaces: Landscape Architects in Melbourne
Discover the Art of Outdoor Spaces: Landscape Architects in Melbourne
Outdoor Home Decor Company
 
Findlay Evans Waterproofing with AIW - Article November 2019
Findlay Evans Waterproofing with AIW - Article November 2019Findlay Evans Waterproofing with AIW - Article November 2019
Findlay Evans Waterproofing with AIW - Article November 2019
MELBOURNE Commercial Waterproofers - Findlay-Evans Waterproofing
 
sim owner details | +923099554040 | sim owner details pakistan
sim owner details | +923099554040 | sim owner details pakistansim owner details | +923099554040 | sim owner details pakistan
sim owner details | +923099554040 | sim owner details pakistan
ownerdetailssim
 
Foresic Academy. Information Security Company in Punjab (INDIA)
Foresic Academy. Information  Security Company in Punjab (INDIA)Foresic Academy. Information  Security Company in Punjab (INDIA)
Foresic Academy. Information Security Company in Punjab (INDIA)
Forensic Academy
 
一比一原版(UIUC毕业证)UIUC毕业证香槟分校毕业证如何办理
一比一原版(UIUC毕业证)UIUC毕业证香槟分校毕业证如何办理一比一原版(UIUC毕业证)UIUC毕业证香槟分校毕业证如何办理
一比一原版(UIUC毕业证)UIUC毕业证香槟分校毕业证如何办理
zeunw
 
The Impact of Team Sports on Social Skills Development.pdf
The Impact of Team Sports on Social Skills Development.pdfThe Impact of Team Sports on Social Skills Development.pdf
The Impact of Team Sports on Social Skills Development.pdf
The Little Foxes Club
 
Decentralized Crowdfunding vs. Traditional Crowdfunding_ A Comparison by Expe...
Decentralized Crowdfunding vs. Traditional Crowdfunding_ A Comparison by Expe...Decentralized Crowdfunding vs. Traditional Crowdfunding_ A Comparison by Expe...
Decentralized Crowdfunding vs. Traditional Crowdfunding_ A Comparison by Expe...
DAISY Global
 
Check CNIC Information | 03099554040 | CNIC Details Checker
Check CNIC Information | 03099554040 | CNIC Details CheckerCheck CNIC Information | 03099554040 | CNIC Details Checker
Check CNIC Information | 03099554040 | CNIC Details Checker
ownerdetailssim
 
The Late Samuel Sekyere Safo-Ankoma Funeral Booklet
The Late Samuel Sekyere Safo-Ankoma Funeral BookletThe Late Samuel Sekyere Safo-Ankoma Funeral Booklet
The Late Samuel Sekyere Safo-Ankoma Funeral Booklet
rajkintex
 
BU毕业证书挂科购买
BU毕业证书挂科购买BU毕业证书挂科购买
BU毕业证书挂科购买
utasoba
 
Findlay Evans Waterproofing with AIW - Article July 2019
Findlay Evans Waterproofing with AIW - Article July 2019Findlay Evans Waterproofing with AIW - Article July 2019
Findlay Evans Waterproofing with AIW - Article July 2019
MELBOURNE Commercial Waterproofers - Findlay-Evans Waterproofing
 
How our Rebranding Succeeds in Instilling trust in Every Agri Citizen
How our Rebranding Succeeds in Instilling trust in Every Agri CitizenHow our Rebranding Succeeds in Instilling trust in Every Agri Citizen
How our Rebranding Succeeds in Instilling trust in Every Agri Citizen
Ninja Cart
 
QuickBooks Unrecoverable Error...........
QuickBooks Unrecoverable Error...........QuickBooks Unrecoverable Error...........
QuickBooks Unrecoverable Error...........
lilya092000
 
Find Sim Owner Details | +447490809237 | Paid Sim Details
Find Sim Owner Details | +447490809237 | Paid Sim DetailsFind Sim Owner Details | +447490809237 | Paid Sim Details
Find Sim Owner Details | +447490809237 | Paid Sim Details
ownerdetailssim
 
Verified Call Girls Mumbai || +919920725232 || Quick Booking at Affordable Price
Verified Call Girls Mumbai || +919920725232 || Quick Booking at Affordable PriceVerified Call Girls Mumbai || +919920725232 || Quick Booking at Affordable Price
Verified Call Girls Mumbai || +919920725232 || Quick Booking at Affordable Price
ownerdetailssim i11
 
ICS (Industrial Control System) Cybersecurity Training
ICS (Industrial Control System) Cybersecurity TrainingICS (Industrial Control System) Cybersecurity Training
ICS (Industrial Control System) Cybersecurity Training
Forensic Academy
 
Top Call Girls in Mumbai || +919920725232 || Quick Booking at Affordable Price
Top Call Girls in Mumbai || +919920725232 || Quick Booking at Affordable PriceTop Call Girls in Mumbai || +919920725232 || Quick Booking at Affordable Price
Top Call Girls in Mumbai || +919920725232 || Quick Booking at Affordable Price
ownerdetailssim i11
 
High Tech Central Air Services. | HVAC Services New York
High Tech Central Air Services. | HVAC Services New YorkHigh Tech Central Air Services. | HVAC Services New York
High Tech Central Air Services. | HVAC Services New York
hightechcentralairse
 

Recently uploaded (20)

StoneSelexNaturalStoneFauxStoneSiding.pdf
StoneSelexNaturalStoneFauxStoneSiding.pdfStoneSelexNaturalStoneFauxStoneSiding.pdf
StoneSelexNaturalStoneFauxStoneSiding.pdf
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts ...
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts ...How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts ...
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts ...
 
Discover the Art of Outdoor Spaces: Landscape Architects in Melbourne
Discover the Art of Outdoor Spaces: Landscape Architects in MelbourneDiscover the Art of Outdoor Spaces: Landscape Architects in Melbourne
Discover the Art of Outdoor Spaces: Landscape Architects in Melbourne
 
Findlay Evans Waterproofing with AIW - Article November 2019
Findlay Evans Waterproofing with AIW - Article November 2019Findlay Evans Waterproofing with AIW - Article November 2019
Findlay Evans Waterproofing with AIW - Article November 2019
 
sim owner details | +923099554040 | sim owner details pakistan
sim owner details | +923099554040 | sim owner details pakistansim owner details | +923099554040 | sim owner details pakistan
sim owner details | +923099554040 | sim owner details pakistan
 
Foresic Academy. Information Security Company in Punjab (INDIA)
Foresic Academy. Information  Security Company in Punjab (INDIA)Foresic Academy. Information  Security Company in Punjab (INDIA)
Foresic Academy. Information Security Company in Punjab (INDIA)
 
一比一原版(UIUC毕业证)UIUC毕业证香槟分校毕业证如何办理
一比一原版(UIUC毕业证)UIUC毕业证香槟分校毕业证如何办理一比一原版(UIUC毕业证)UIUC毕业证香槟分校毕业证如何办理
一比一原版(UIUC毕业证)UIUC毕业证香槟分校毕业证如何办理
 
The Impact of Team Sports on Social Skills Development.pdf
The Impact of Team Sports on Social Skills Development.pdfThe Impact of Team Sports on Social Skills Development.pdf
The Impact of Team Sports on Social Skills Development.pdf
 
Decentralized Crowdfunding vs. Traditional Crowdfunding_ A Comparison by Expe...
Decentralized Crowdfunding vs. Traditional Crowdfunding_ A Comparison by Expe...Decentralized Crowdfunding vs. Traditional Crowdfunding_ A Comparison by Expe...
Decentralized Crowdfunding vs. Traditional Crowdfunding_ A Comparison by Expe...
 
Check CNIC Information | 03099554040 | CNIC Details Checker
Check CNIC Information | 03099554040 | CNIC Details CheckerCheck CNIC Information | 03099554040 | CNIC Details Checker
Check CNIC Information | 03099554040 | CNIC Details Checker
 
The Late Samuel Sekyere Safo-Ankoma Funeral Booklet
The Late Samuel Sekyere Safo-Ankoma Funeral BookletThe Late Samuel Sekyere Safo-Ankoma Funeral Booklet
The Late Samuel Sekyere Safo-Ankoma Funeral Booklet
 
BU毕业证书挂科购买
BU毕业证书挂科购买BU毕业证书挂科购买
BU毕业证书挂科购买
 
Findlay Evans Waterproofing with AIW - Article July 2019
Findlay Evans Waterproofing with AIW - Article July 2019Findlay Evans Waterproofing with AIW - Article July 2019
Findlay Evans Waterproofing with AIW - Article July 2019
 
How our Rebranding Succeeds in Instilling trust in Every Agri Citizen
How our Rebranding Succeeds in Instilling trust in Every Agri CitizenHow our Rebranding Succeeds in Instilling trust in Every Agri Citizen
How our Rebranding Succeeds in Instilling trust in Every Agri Citizen
 
QuickBooks Unrecoverable Error...........
QuickBooks Unrecoverable Error...........QuickBooks Unrecoverable Error...........
QuickBooks Unrecoverable Error...........
 
Find Sim Owner Details | +447490809237 | Paid Sim Details
Find Sim Owner Details | +447490809237 | Paid Sim DetailsFind Sim Owner Details | +447490809237 | Paid Sim Details
Find Sim Owner Details | +447490809237 | Paid Sim Details
 
Verified Call Girls Mumbai || +919920725232 || Quick Booking at Affordable Price
Verified Call Girls Mumbai || +919920725232 || Quick Booking at Affordable PriceVerified Call Girls Mumbai || +919920725232 || Quick Booking at Affordable Price
Verified Call Girls Mumbai || +919920725232 || Quick Booking at Affordable Price
 
ICS (Industrial Control System) Cybersecurity Training
ICS (Industrial Control System) Cybersecurity TrainingICS (Industrial Control System) Cybersecurity Training
ICS (Industrial Control System) Cybersecurity Training
 
Top Call Girls in Mumbai || +919920725232 || Quick Booking at Affordable Price
Top Call Girls in Mumbai || +919920725232 || Quick Booking at Affordable PriceTop Call Girls in Mumbai || +919920725232 || Quick Booking at Affordable Price
Top Call Girls in Mumbai || +919920725232 || Quick Booking at Affordable Price
 
High Tech Central Air Services. | HVAC Services New York
High Tech Central Air Services. | HVAC Services New YorkHigh Tech Central Air Services. | HVAC Services New York
High Tech Central Air Services. | HVAC Services New York
 

Featured

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
GetSmarter
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
Alireza Esmikhani
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Project for Public Spaces & National Center for Biking and Walking
 

Featured (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Outdoor Advertising For Google Maps

  • 1. EMI Scheme || Barter Deals || Rotation Plans || Online and PR Support || Constant Innovation || 24X7 Service Support
  • 2. Google India engages Global Advertisers for the outdoor promotion of their mobile based app, Google Maps that helps users with satellite imagery, street maps, street view, real-time traffic conditions and route planning for traveling by foot, car, bicycle or public transportation by showing an alternative and faster route to reach their destination easily. The OOH media agency has conveyed the same on large billboards across Mumbai. The brand communicates; Jab traffic ka haal badalta hai, toh sadke rang badalti hai' in its ad campaign, referencing the red-blue lines that indicate traffic levels on the google map. Sanjeev Gupta, MD, Global Advertisers, said, "We are glad to be associated with Google India. We have executed their outdoor campaign targeting their key audiences by selecting premium outdoor property across Mumbai." The objective of the campaign was to spread the benefits of using Google map while traveling in the city. A high mileage campaign with a large size out of home media properties has been executed. The choice of hoardings for this campaign has turned out very effective for the client. Outdoor Advertising For Google Maps