This document contains a press review from May 2016 with articles summarizing: - How the success of Leicester City football club was influenced by data analysis of players like Riyad Mahrez. - Interviews with the CEO of Oulala discussing daily fantasy sports in Europe and Russia. - Articles on how big data is changing the way sports, work and marketing are done with a focus on fantasy sports. - Recaps of the UEFA Champions League final and guaranteed cash prizes in daily fantasy sports.

1. P R E S S R E V I E W M A Y 2 0 1 6
www.oulala.com

2. Table of Contents
Mark Davies ......................................................................................................................................................................3
Zest....................................................................................................................................................................................4
Big Data and Football (mahrez) ........................................................................................................................................5
Big Data and Football (mahrez) I Crunch Data News.......................................................................................................6
Big Data Applications ........................................................................................................................................................7
The Business of sport........................................................................................................................................................8
How Big Data Analytics Change The Way We Work, Market and Play............................................................................9
DFS: The Story of A Blue Ocean in Europe......................................................................................................................10
Oulala Speed Interview...................................................................................................................................................11
UEFA Champions League Final........................................................................................................................................12
Oulala in Russia...............................................................................................................................................................13
Oulala in Russia...............................................................................................................................................................14
DFS: A New Territory For Affiliates .................................................................................................................................15
Guaranteed Prizes...........................................................................................................................................................16
Guaranteed Prizes Calvin Ayre........................................................................................................................................17

3. MARK DAVIES
Media Nationality Date
Times of Malta MT http://www.timesofmalta.com/articles/view/20160505/football/We-
echo-Ranieri-s-behaviour-says-Leicester-business-guru.611028
05/05/2016

4. ZEST
Media Nationality Date
Times of Malta MT http://www.timesofmalta.com/articles/view/20160530/life-
features/Breaking-borders.613734
05/30/2016

5. BIG DATA AND FOOTBALL (MAHREZ)
Media Nationality Date
Huffington Post UK http://www.huffingtonpost.co.uk/valery-bollier/leicester-city-riyad-
mahrez_b_9829152.html
05/04/2016
Icrunchdatanewes USA https://icrunchdatanews.com/when-big-data-predicts-footballs-rising-
stars/
05/05/2016
Smart Data
Collective
USA http://www.smartdatacollective.com/jure-rejec/408397/soccer-player-
predicted-top-rising-star-back-november-video
05/11/2016
Data Science
Central
USA http://www.datasciencecentral.com/profiles/blogs/how-big-data-can-
predict-football-s-rising-stars-video
05/11/2016
Datafloq HOL https://datafloq.com/read/how-big-data-can-predict-footballs-rising-
stars/2062
05/16/2016
Culturacrm SPN http://culturacrm.com/big-data/caso-riyad-mahrez-futbol-big-data/ 05/17/2016
Business Decision USA http://blog.businessdecision.com/en/bigdata-en/2016/05/football-
player-predicted-top-rising-star-back-november-video/
05/26/2016

6. BIG DATA AND FOOTBALL (MAHREZ)
I CRUNCH DATA NEWS

7. BIG DATA APPLICATIONS
Media Nationality Date
Engadget USA http://www.gamesauce.biz/2016/05/12/dfs-the-story-of-a-blue-ocean-
in-europe/
05/12/2016

8. THE BUSINESS OF SPORT
Media Nationality Date
Audio Boom UK https://audioboom.com/boos/4531601-the-business-of-sport-the-
financial-impact-of-leicester-s-triumph-west-ham-the-olympic-
stadium-and-fantasy-sport-with-
oulala?utm_campaign=detailpage&utm_content=retweet&utm_mediu
m=social&utm_source=twitter
05/06/2016

9. HOW BIG DATA ANALYTICS CHANGE THE WAY
WE WORK, MARKET AND PLAY
Media Nationality Date
The Marketing
Scope
USA http://www.themarketingscope.com/how-big-data-analytics-changes-
way-we-work-market-play/
05/11/2016

10. DFS: THE STORY OF A BLUE OCEAN IN EUROPE
Media Nationality Date
Gamesauce USA http://www.gamesauce.biz/2016/05/12/dfs-the-story-of-a-blue-ocean-
in-europe/
05/12/2016
Gamasutra UK http://www.gamasutra.com/blogs/JureRejec/20160531/273795/Daily_
Fantasy_Sports_The_Story_Of_A_Blue_Ocean_In_Europe.php
05/31/2016

11. OULALA SPEED INTERVIEW
Media Nationality Date
IGaming Super
Show
HOL http://www.igamingsupershow.com/news/speed-interview-
val%C3%A9ry-bollier-ceo-oulala-games
05/18/2016

12. UEFA CHAMPIONS LEAGUE FINAL
Media Nationality Date
Prime Sports
Network
USA http://primesportsnetwork.com/prime-sports-soccer-uefa-champions-
league-final-podcast/
05/22/2016

13. OULALA IN RUSSIA
Media Nationality Date
Logincasino RUS http://logincasino.com/interview/pochuvstvui-sebya-trenerom-fentezi-
futbol-ot-kompanii-oulala5224.html
04/22/2016
Logincasino RUS http://logincasino.com/blog/fentezi-sport-v-ryadu-azartnih-
igr5464.html
05/05/2016
Logincasino RUS http://logincasino.com/news/bendjamin-karlotti-u-operatorov-est-
prichini-dlya-vklycheniya-fentezi-sporta-v-svoi-platformi5614.html
05/12/2016
Raiting Casino RUS http://raiting-casino.com/conference/385-daily-fantasy-sport-v-evrope-
i-rossii-chto-tait-v-sebe-novyy-variant-populyarnoy-igry.html
05/29/2016
Sob Rusian
Gaiming Week
RUS http://pr-info.ru/SobRusianGaimingWeek2062016.htm 05/30/2016

14. OULALA IN RUSSIA

15. DFS: A NEW TERRITORY FOR AFFILIATES
Media Nationality Date
Gambling Insider USA https://www.gamblinginsider.com/friday/tgif/tgif-2016-22.pdf 05/27/2016

16. GUARANTEED PRIZES
Media Nationality Date
Yogonet ARG http://www.yogonet.com/international/node/39266 05/30/2016
Calvin Ayre CN http://calvinayre.com/2016/05/31/business/how-guaranteed-prize-
pools-can-turn-fantasy-sports-into-gambling/
05/31/2016

17. GUARANTEED PRIZES
CALVIN AYRE