This document summarizes a promotional campaign for Bulgarian food products in several German and Central/Eastern European cities. The campaign promotes lyutenitsa ayvar, pindzhur, roasted peppers, rose jam, and peach compote through various information and promotion activities including advertising, exhibitions and trade fairs, supermarket product tastings, thematic dinners, producer visits, culinary school engagements, workshops, and presentation events. Promotional materials like brochures, folders, DVDs, posters, bags, and notepads will also be used to promote the products.

2. This campaign is promoting:
Lyutenitsa Ayvar, Pindzhur
Roasted Peeled Peppers
Rose Jam
Rosehip Marmelade
Peach Compote
2/15

3. Where?
Berlin
PL
Cologne
DE
Munich
RO
Warsaw
Bucharest
3/15

4. How?
Information & Promotion Activities
- Advertising
Press, TV, Outdoor, Mailouts
- Exhibitions and Fairs
- Supermarket Degustations
- PR measures
Thematic Dinners, Missions to Production,
Master-Classes, Matchmaking Workshops,
Presentation Events 4/15

5. Advertising
Special magazines
Brochures for
mailout
Broadcasts on TV
Billboards
Ads on Buses
5/15

6. Exhibitions and Fairs
See us at
“Open the Seal of Taste”
ANUGA - Cologne
Food & Life - Munich
POLAGRA - Poznan
INDAGRA - Bucharest
GreenWeek - Berlin
6/15

7. Supermarket Degustations
Berlin
Cologne
Munich
Warsaw
Bucharest
7/15

8. Thematic Dinners
Berlin
Cologne
Munich
Warsaw
Bucharest
8/15

9. Missions to Production Places
From
Berlin
Cologne
Munich
Warsaw
Bucharest
9/15

10. Culinary Schools
Berlin
Cologne
Munich
Warsaw
Bucharest
10/15

11. Matchmaking Workshops
Presentation
of products
to food
specialists,
distributors,
journalists,
etc
11/15

12. Presentation Events
Promote products
and establish contacts
with food specialists,
journalists, traders,
distributors, retailers,
nutritionists and other
professionals
In the cities of:
Munich, Cologne,
Warsaw, Bucharest
12/15

13. Promotional materials
Brochure
Picture of materials Placemat
Folder
DVD
Poster
Bag
Notepad
Pen
13/15

14. Electronic Promotional materials
Printscreen of our webpage Webpage
Facebook account
Twitter account
Video
TV Commercial
14/15

15. Want to know more?
Visit our website
www.OpenTheSealOfTaste.eu
Union of the processors
of fruits & vegetables
or email us at
union@org-bg.net
info@OpenTheSealOfTaste.eu
+359 2987 4743
CAMPAIGN FINANCED WITH AID FROM
THE EUROPEAN UNION AND
THE REPUBLIC OF BULGARIA 15/15