This document discusses organizational theory and design through several examples. It summarizes Google's approach of open collaboration and competition with other companies. It outlines General Motor's vision, mission and values. It then analyzes why cooperation is difficult through the example of the merger between Air India and Indian Airlines. Finally, it outlines areas of innovation collaboration between the UK and India in 3D printing, robotics, clean energy, and supply chain management.

1. Organizational Theory and Design
1. Asian Paints(NIFTY 50)
2. Google
3. General Motors
4. Why Cooperation is so hard ?
5. Innovation, Collaboration for sustainability and growth
Abhijit 2023003
Axit Brahmbhatt 2023011
Kavya Agarwal 2023035
Devesh Singh 2023019
Isha Tailor 2023027
Nandini Patel 2023043
Samika Dewani 2023059
Sunil khambholja 2023067
Yash Shah 2023075
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2. “Har Ghar Kuch Kehta Hai”
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3. CEO
Asia
Middle
East
Africa
South
Pacific
Singapore
Marketing Finance
Production
Human
Resources
Organization of International Business of Asian Paints
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5. Google
• Google has never tried to lock users into its products.
• It believes that when people spend more time online wherever
they spend it everyone gets benefit.
• Chrome has slowly eaten away Microsoft’s Market Share.
• Google operating platform Android free to any hand-set
manufacturer is the first real competition to iPhone.
• Google recently released Google Body Browser, an interactive 3-D
simulation of the human body that allow users to peel back layers
of the body and zoom in to study specific organs, bones, muscles
and more.
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6. • Google emphasis on cooperation might be tested in coming
years as it moves more steadily into markets now dominated
by Apple.
• Google is also moving into other businesses such as digital
music services that put it in direct competition with a tough
rival.
• “Open systems don’t always win,” warned Steve Jobs,
Apple’s co-founder and former CEO, who always kept tight
control.
• The business press is full of articles that talk about
frenemies, reflecting the trend toward companies being both
friends and enemies, collaborators and competitors.
• Mutual dependencies and partnerships have become a fact of
life.
• Companies today may use their strength to achieve victory
over competitors, but ultimately cooperation carries the day.
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7. General Motors
• It is an American multinational company.
• It was founded in 1908.
• It designs, manufactures, markets, and distributes
vehicles and vehicle parts
• It has become one of the world's largest and most
prominent automakers
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8. • Vision: A world with zero crashes, zero emissions and
zero congestion.
• Mission: Driving the world forward together. They
pioneer the innovations that move and connect people
to what matters.
• Core Values: Customer enthusiasm, Innovation, Team
work and responsibility.
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9. Logo Evaluation
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10. Withdrawal of Sale - 2017
Reasons for Failure:-
• Match up to its competitors such as Maruti and
Hyundai.
• To establish strong foothold in Indian Market
• To adapt the needs of Indian customers
• Manufacturing decisions without indepth knowledge
or understanding of customer’s psyche.
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11. Why is Cooperation so hard ?
• The civil aviation minister of India, initiated the
merger of Air India Limited and Indian Airlines
Limited in 2007.
• The result of the merger was the single body: the
National Aviation Company India Limited.
• Nonetheless, five years after the merger, Air India
slipped from first position down to the fourth.
• Air India’s domestic market share declined from
19.2% to 14% between September 2007 and May
2011.
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12. REASONS
FOR THE
MERGER
FAILURE
Leadership
Crisis
Lack of
Synergy-
Integration
Fleet
Expansion
Bloated
Headcount
HR
Integration
Failure in
IT
Integration
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13. Conclusion
• The companies used different reservation systems
prior to the merger. It was decided that the two
systems would be combined.
• However, there was an excessive delay in this
process.
• As a result, the merged body was able to establish a
common reservation system on by February 2011.
• This caused an increase in costs and inefficient
utilization of aircraft.
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14. Innovation, Collaboration for sustainability and
growth
The goal is to draw attention to the value of UK-India
innovation partnerships across a range of industries and
their potential to promote sustainable growth and
prosperity. The report examines significant partnerships
in following things:-
1. Collaboration in 3D printing
2. Robotics & IoT
3. Clean energy
4. E - commerce & Logistic Supply chain
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15. Collaboration in 3D printing
● An Indian manufacturing solution centre run by the UK
organization.ID Printing-Renshaw gives Indian businesses
access to 3D printing technology.
● Partnerships with Indian Institutes of Technology (IITs) are
promoting innovative concepts for product development and
manufacturing.
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16. Robotics & Iot
● There is a collabration between King’s College
London and IIT-Madras.They have develop a robotics
laboratory developing new prosthetics techonogies.
● Internet of things is one of the 9 pillar of industry4.0.
there is a collabration with IIT Delhi and IIITD in
order to develop Quantum key distribution so security
breaches acan be identified.
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17. Clean Energy
● Universities in the UK and India are working together to
develop environmentally friendly alternatives to fossil
fuels and bring electricity to rural areas.
● They seek to develop dependable and sustainable fossil
fuel substitutes by utilizing solar technology and waste
biomass.
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18. E - commerce & Logistic Supply chain
● The University of Birmingham and National Centre for
Cold Chain Development have worked together and
design a sustainable supply chain called as “Clean
Cold”
● This cause less wastage and double farmer income
which is a goal for Modi govermnent.
● Metail is an online clothes shop made clothes
according to customer fitting.It has collabration with
Aditya Birla Group.
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19. Conclusions
 Innovation, knowledge sharing, and technological
advancements are encouraged by these collaborations.
 Both nations can address major challenges and open
up new opportunities by utilizing emerging
manufacturing technologies like robotics, IoT,
advanced manufacturing, logistics supply chains, e-
commerce, and clean energy.
 The report highlights the value of ongoing
cooperation and the positive effects such initiatives
can have on both nations' economies and people's'
daily lives.
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