In a small town in the 1950s, George owns a grocery store and begins courting Jenny, showering her with gifts. Ben, a worker at the rival store, has secretly admired Jenny but is too shy to speak to her. When George publicly gives Jenny a rose, Ben is heartbroken. Determined to win Jenny's affection, Ben gets an idea and buys her flowers from the florist next door. He trips on his way to give them to Jenny, but she appreciates the gesture and kisses Ben on the cheek, rejecting George. A rivalry develops between George and Ben as they both try to prove their love for Jenny with extravagant gifts, though George feels