The document outlines an empathy map for an organization, detailing the 'what', 'how', 'see', 'hear', 'think and feel', and 'say and do' aspects. It emphasizes understanding the organization's motivations and environment as well as the external influences affecting it. The content is adapted from Xplane and the book 'Start With Why.'

1. What
(What you do)
How
(How you do What)
What does your organization
See
(environment, friends, what the market offers)
What does your organization
Hear
(friends, boss, influencers)
What does your organization
Think and Feel
(what counts, preoccupations, worries, aspirations )
What does your organization
Say and do
(attitude, appearance, behavior)
Adapted from xplane.com Empathy Map and the book..Start with WhyOrganizational Persona
Why (Why you do what you do)
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