My startup idea that I'm currently working on, ORDINARY, which acts as a platform that allows creatives to express their work through cafe spaces and connect with art authors either digitally or physically. This PPT showcases our vision and how our vision is translated to our services that we want to build.

1. ORDINARY
Overview

2. Market Environment Analysis
Based on my observation, I have identify two types of solution
currently available in the market.
PRICE SOLUTION
SHOWCASE
SOLUTION

3. PRICE SOLUTION
Services: By providing discounts during off peak hours of
restaurant.
So what seems to be the problem?
Offpeak TableApp Eatigo

4. Apps like these will always encourage these vendors to give higher and
higher discounts. The higher it is, the higher exposure they will get.
However, based on face to face discussions with café owners; they are not
completely pleased about this model as it creates a cheap image of their
café. There’s also one point which are not focused often; which is their
employee morale. Employees are disheartened when the work they put in
are sold at such low price, where it creates a image that their work are low
valued.
Although restaurants and cafes are in Food and Beverages Industry;
however their value proposition are very different. Cafes spaces are not
just used for dining, but also for people to network, work, or just to enjoy
the vibe of the environment.
The discounting model applied by the solutions stated previously are not
capable to play the one-size-fits-all role.

5. Showcasing Solution
Existing solutions in the market: Artstation, Instagram, Behance, Etsy…
These apps that are mainly used to showcase their work for self
promotion. However, some are used also for expression sake, where
the sharing is just for sharing sake eg Instagram.
Artstation Instagram Behance Etsy

6. Our Market Positioning
We will position ourselves as the expression and connectivity platform for
creatives. A solution for creatives that are experiencing “artist’s block”. Our
services are designed to include the process before completing a work;
compared to the showcasing solutions that merely focused on providing
platform for them to showcase completed work.
The services that we provide will be services that enable them to get
connected with the author that they are inspired from. The O2O (Online to
Offline/ Offline to Online) Model will allow creatives to either enjoy it
through digital or get to our partner spaces to experience it themselves
offline.
Marketplace will also be provided if the interaction between the author and
the viewer has developed into a buyer/seller relationship.

7. Our Vision
To help and witness Malaysia become a Creative/Design Capital in the
Southeast Asia Region.
Our Mission
To provide services that enable creatives to find inspiration more easily
and able to connect with authors that inspired them.

8. So what makes a creative capital?
Creative
Crossovers
Creative
Clusters
Creative Cities
Creative
Commons
Let’s put it in layman terms
Connectivity Geographic Legal Marketplace

9. Connectivity
Crossover collaboration has been happening constantly in recent years and this trend
will not stop; instead it will keep on strengthening. Separate domains become more
networked and innovation is open.
Therefore, for creative crossovers to take place effectively; connectivity is key.
Services: Chat features, File Sharing, Ratings from viewers and artists.

10. Geographic
Awareness of smarter urban planning has increased significantly. One of the best examples would
be ThinkCity, an organization that focuses on rejuvenating cities with more attention to the social
and cultural resources of the city. To know more, Georgetown is the best example of Think City
Initiative.
What ORDINARY will contribute to this vision will be through utilizing café spaces; thus spaces to
express creativity will become more widespread, making inspiration hub more accessible. As stated
in the previous slide (refer to slide 6), the O2O model will be applied here. Viewers can view it
online as well as offline, where they are able to enjoy a creative work through their five senses;
enhancing the art experience.
Services: Spaces, QR(To connect to online, either to connect or buy or just to view),

11. Legal
Government regulations can also be factor that restricts creativity. For example, the
Architects Act 1995 stated that architects are not allowed to advertise too
extensively. On the other hand, creative public domain must be well designed that
enable people to share and re-use copyright protected works for the authors.
This will not be part of the services, but a foundational work that must be done by
the team to ensure content are protected under our app.
Legal: Content Copyright, Artist code to limit mass production (Exact Term will be researched soon)
, statutes that govern different creative industries

12. Marketplace
By providing opportunities to be able to view it through online and
offline, interaction with artist; there will be possibility that a business
relationship will be developed.
Therefore the marketplace service must be developed, so cross
industry collaboration, creative clustering will occur.

13. Business Model
Marketplace- Transaction fee
Offline Exhibition Space- Revenue earned from exhibitors will be shared
with space provider.

14. Thank YouCreated by Yong Zheng Ng