The document summarizes an Optimizely meetup that took place on November 4th, 2013. It discusses running various A/B tests through the Optimizely platform that resulted in a 4% reduction in annual creative production spending. The meetup highlighted lessons like testing significant differences, documenting and socializing results, and establishing a core group to meet with regularly.

1. Optimizely Meetup
November 4, 2013

2. Introduction

3. Control

5. Variation #1

6. Unrecognizable Test

7. Unrecognizable A/B Test Results

8. Unrecognizable A/B Test Results
4% Reduction in Overall Creative Production
Spend Annually!
Why Does This Matter?

9. Savings Call Out Test

10. Lessons Learned
1. Test Significant Differences
2. Document and Socialize Results
3. Establish and Meet Regularly with a Core Group