Presentation by Matthew Nistor of Gilt.com's data team.

1. Optimizely Meetup
November 4, 2013

2. Introduction

3. Control

5. Variation #1

6. Unrecognizable Test

7. Unrecognizable A/B Test Results

8. Unrecognizable A/B Test Results
4% Reduction in Overall Creative Production
Spend Annually!
Why Does This Matter?

9. Savings Call Out Test

10. Lessons Learned
1. Test Significant Differences
2. Document and Socialize Results
3. Establish and Meet Regularly with a Core Group