The document provides a critique of an optimization plan for Johnny Cakes. It praises the plan for clearly defining SMART goals and relevant KPIs to measure success. The critique suggests adding figure captions to graphics to clarify their purpose for readers. It also recommends using graphs to illustrate expected results and elaborating on goal action solutions to reassure clients of preparedness. Overall, the critique finds the plan presents a good framework for immediate implementation.

1. Optimization Plan Critique
For
By: Shannon Chambers

2. On Point
Good job delivering SMART business goals and the
supporting figures while identifying KPIs to measure
the success of each goal. You also did a good job
clarifying why and how each KPI will measure the
success of it’s business goal.

3. Specifics
 1. Great job with providing context as to what Johnny
Cakes is all about. This background is necessary in
order to understand the brand. This helps while trying
to measure the relevance of the goals and KPIs that
you have identified as well as helping to revue the
Optimization Plan.
 2. incorporating graphics in the Optimization Plan is
nice addition that gives your potential client a glimpse
into what you will focus on. Next time, add some
supporting information, e.g., figure captions, to make
absolutely clear what you want the reader to glean
from them.

4. Specifics
 3. You do a great job incorporating the SMART goals with
the KPI’s while explaining each KPI thoroughly. KPIs are
metrics, meaning they are used to measure the progress.
For example, for goal 1 – Bounce Rates and 2-
Conversion Rates; the KPI’s listed are clearly going to be
used in or to measure the progress of the total revenue and
increased traffic.
 4. Making sure to search traffic is an important part of the
optimization process. Google has folded the tool into
offering the Keyword Planning which is a combination of
the old keyword tool and the traffic. These will indeed help
set up analytics in order to ensure branded keywords show
up as direct traffic.

5. In Need of Improvement
1. Using a graph to illustrate the companies future bounce
rates and/or website track will show a 3rd party company
the positive results you will reach with their company as a
Internet Marketing Consultant. The graph will prove that
by maintaining compelling content the product will spread
like a virus and in return site visitors will stay on the site.
1. Adding supporting information such as figure captions will
make help clarify the purpose of the graphics to the
reader.
2. Elaborating on Goal Action Solutions will help ensure your
client that you know about what problems may form but
that you’re well prepared to fix them.

6. Conclusion
 Organizations face a balancing act as they try to
carry enough inventory to meet customer demand
while being able to minimize their inventory and
storage costs. Overall, you did a very good job! By
incorporating these trends with the action items you
listed, you have accomplished the objectives of a
presentable Optimization Plan and we shall move
forward with the implementation based on the report
immediately