Optimizacija sajta Srbija SEO usluge Beograd

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Optimizacija sajta SEO Srbija kako raditi optimizaciju za Google? Twitter, GooglePlus YouTube strategija po najboljim uslovima Digital Marketing Agencija Total Dizajn Beograd

Marketing

Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.

Social Business Optimization Software

Freesource

10 +1 Reasons to Attend Citrix Synergy

Citrix

How To Create Social Media Contests, Erica Byrum - Social Fresh EAST 2014

Social Fresh Conference

Oracle Buys Compendium: Adds Leading Content Marketing Platform to Oracle Elo...

Ellen Funke

The Announcement -- Oracle buys Compendium -- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud -- The transaction has closed -- About Compendium -- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles -- Established in 2007, Compendium is headquartered in Indianapolis, IN -- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others -- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle -- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey -- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics -- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty Oracle and Compendium -- Oracle Eloqua and Compendium creates an advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle for an exceptional customer experience -- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns -- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels -- Oracle Analytics and Big Data solutions to improve measurement and performance -- Together, Oracle and Compendium are expected to increase customer engagement, drive top-line revenue and improve the return on marketing investment -- Compendium’s management team and employees are expected to join Oracle and continue their focus facilitating excellence in marketing

IBM’s Point of View on Social Business. What we have observed… Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge. What we have learned… Social Business starts when you put people at the center. To connect. To unlock insights from social interactions. To evolve to a customer-centric organization. 20,000 engagements later Here’s what we believe about Social Business Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise. 1. Create open and authentic engagement between customers, employees and communities. 2. Create exceptional customer experiences through personalized and rewarding interactions based on customer insights 3. Create a collaborative workplace culture to engage talent and increase productivity. 4. Tap into analytics to measure, understand and drive business decisions to innovate faster. 5. Design and implement social strategies to transform organizational processes and best practices. 6. Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital. Evolve your social business by putting people at the center. Amplify the value of human connections.

Enterprise Winning: Big Companies Getting Value from Enterprise Social

Socialcast

How Groupon Manages 15 Million Social Relationships

Sprinklr

Groupon recently had its fifth birthday. Though still considered to be a young enterprise, the brand is valued at more than $6 billion, operates in 48 countries and is considered one of the fastest growing companies in history. The company’s growth is remarkable, but it hasn’t always been easy. A couple years ago, Groupon acquired an international subsidiary, and in the blink of an eye, this North American startup became a global powerhouse with new customers in dozens of countries. Groupon needed to find a way to manage consumer relationships, at scale. Here's how they did it.

The Sophisticated Marketer's Guide to LinkedIn: The Webinar

Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller. Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn. In this exclusive webinar you will learn: • Why LinkedIn is a necessary part of your businesses integrated marketing strategy. • How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately. • How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals. • Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation. • And many more tactics that Jason has implemented for social media marketing domination.

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