Key things you need to know on consumer confidence, key behavioral, tech, e-wallet & esports trends in Malaysia. www.oppotus.com

1. MALAYSIANS
ON MALAYSIA
ESSENTIAL INSIGHTS INTO CONSUMER CONFIDENCE,
BEHAVIOURAL, TECH & E-WALLET TRENDS IN MALAYSIA
4Q 2023

2. MYCI RECORDED A DIP IN
Q4’2023
WELCOME TO
MALAYSIANS
ON MALAYSIA
Q42023 recorded a dip to 129 points.
While economy initiatives, such as
MADANI 2023, were announced
around the end of Q4, the ever-rising
cost of living could have dampened
Malaysian’s overall sentiments.
If you're eager to dive deeper into the
numbers and gain a more nuanced
understanding of the forces shaping
the future of business and finance,
don't hesitate to contact us at
theteam@oppotus.com.
STREAMLINING OF THE
USAGE OF E-WALLET
E-wallet usage remain steady after a
steadfast increased in usage in
Q3’2023. Consumers are also seen to
streamlining their e-wallet brand
usage (1.9 in Q4’2023 vs 3.0 in
Q3’2023)
FINANCIAL OUTLOOK
REMAIN STEADY
Accompanied by advancing markers
of financial well-being and Malaysians’
outlook on the future, the nation
demonstrates a steadfast dedication
to consistent growth, regardless of the
current state of the economy. With the
passage of time, Malaysians look
forward to a future characterized by
balanced advancement and economic
resilience.
While Malaysians remain hopeful on
their financial well-being, Malaysians
are holding back major purchases
DAMPENING OF ECONOMY
INDICES
While consumers remain positive
with their financial well-being, given
the government’s active
communication on MADANI 2023
initiatives, the same is not seen
towards our economy indicates. The
rising cost of living seen to dampen
Malaysians overall confidence
towards the country’s economy
indices.
Our 'Malaysians on Malaysia' research
endeavors to discern contemporary
market dynamics and capture the
nation's prevailing pulse. Since its
inauguration in 2018, the study has
reliably elucidated the sentiments of
Malaysians.

3. 100
MALAYSIA CONFIDENCE INDEX (MYCI)
109 111 110
125
117
126
101
106 109 106
114
92
109
93
106 108
120
115
132 130
140
129
3Q18 4Q 1Q19 2Q 3Q 4Q 1Q20 2Q 3Q 4Q 1Q21 2Q 3Q 4Q 1Q22 2Q 3Q 4Q 1Q23 2Q 3Q 4Q23
Source: Oppotus 4Q2023

4. CURRENT FINANCIAL WELL-BEING
Current state of financial well-being
152
139
147
129
116
145
135
140
107
130
134
143
131132
119
129
136
156 154
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
Monthly Household Income
Location
147
165
165
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above
150
169
160
130
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 4Q2023

5. OUTLOOK ON FINANCIAL WELL-BEING NEXT 12 MONTHS
Monthly Household Income
Location
Financial well-being next 12 months
149
155
143
153
145 145 141
147
132
147
120
128 129
138
122 140
142
158
155
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
145
171
169
0
50
100
150
200
4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above
142
197
159
120
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 4Q2023

6. SPEND ON MAJOR PURCHASES
Monthly Household Income
Location
Good time for major purchases
99
93
111
73
95 96 98 101
72
101
88
110
93
130
116
127
126
141
128
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
121
139
138
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above
135
99
153
103
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 4Q2023

7. CURRENT STATE OF ECONOMY
Monthly Household Income
Location
State of economy now vs. last year
109
98
114
63
80
69
83 87
71
79
58
77
100
108
116
132
129
118
101
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
104
71
144
49
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 4Q2023
95
114
101
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above

8. STATE OF ECONOMY NEXT 12 MONTHS
Monthly Household Income
Location
State of economy next 12 months
119
100
116
87
92 91
84
99
77
86
63
72
88 90
99
132
119 126
109
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
96
139
112
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
RM4,501-RM7,000 RM7,001-RM10,000 RM10,001 and above
95
142
133
49
0
50
100
150
200
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
KL/PJ Penang JB Kuantan
*Kuantan was not included for 2Q2021
Source: Oppotus 4Q2023

9. NOTABLE ACTIVITIES PAST 3 MONTHS
Online Shopping, %
Making online purchases from e-commerce
sites (e.g. Shopee, Lazada)
36 35 31
49 48 46 53 57 60 56
37 45 36 32 31 33
21 3027
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
Making purchases from live streaming
(e.g. FB live, etc.)
18 15
23 22 15 12 12
20 13 16
8 8 13 10
4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
Apply for banking products online
(e.g. credit card, loans, etc.)
8 10 10 6 6 7 9 5 12 6 8 8 13 11 8 8 8 10 9
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
Online Banking & Insurance, %
Purchased insurance products online
(e.g. car, fire, etc.)
Online Gaming, % E-Wallet, %
18 17 22 22 16 10
22 16 14 14 12 7 14 18
4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
Play online games
(ALL devices)
Making payments through e-wallet
(digital wallet)
22 27 38
62
49 60 56 67 54 66 67
68 66 55 45 40 51
8277
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
Wearables, %
Used wearables (e.g. smart watch,
smart shoes, health, etc.)
13 15
29 23 21 24
16 17 22 24
44 35 30 28
14 12 10
18
24
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
Source: Oppotus 4Q2023
10 10 13
4
16 10 10 12 14 14 9 16 12 10 11 12 8
1615
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q

10. NOTABLE ACTIVITIES PAST 3 MONTHS (CONT.)
International travel
(outside Malaysia)
Having a meal at convenience
stores/petrol marts
Travel, %
47 46 50
37
6
34 39
23
12 5
72
50 43 36
25
40
28
38
56
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
18 17 17
7 0 1 1 1 3 0 0 0
10 4
14 10 11 11 9
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
Domestic travel
(within Malaysia)
Purchase meal takeaway from
convenience stores/petrol marts
Eating OOH, %
49
37
51 58
30 34
19 16 26 27
4Q 2Q22 4Q 2Q23 4Q
38
25 31 20 30 30 40 40
24 24 19 27 27 25 25 24 31
48
4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
Food Delivery, %
Order food directly from merchant’s food
delivery app (e.g. McDonald’s, KFC, etc.)
Order food through third party food
delivery app (e.g. Grab, foodpanda, etc.)
61 66 58 63
37 46 52 65 56 51 55 56
44 46
22 26 24 28
50
2Q19 4Q 2Q20 4Q 2Q21 4Q 2Q22 4Q 2Q23 4Q
38
11 12
40
24
36
14 22 21 20
4Q 2Q22 4Q 2Q23 4Q
Source: Oppotus 4Q2023

11. 22
27
38
62
49
60
56
67
54
66 67 68 66
55
45
40
51
82
77
2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23
E-WALLET USAGE
Used e-wallet in last 3 months? (Yes, %)
e-Penjana Campaign
31 Jul-30 Sep 2020
(RM50)
e-Tunai Rakyat
Campaign
15 Jan-14 Mar
2020 (RM30)
263.0 268.5 263.2
216.6
245.6
343.2
2021 2022 1Q2023 2Q2023 3Q2023 4Q2023
Average monthly e-wallet spending
(RM)
Source: Oppotus 4Q2023

12. 0
20
40
60
80
100
3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23
E-WALLET USAGE – BY BRAND
%
Top 5 e-wallets used
Source: Oppotus 4Q2023
93
15
9
13
14
0
20
40
60
80
100
3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23

13. WHERE ARE E-WALLETS BEING USED?
75
52
48 46
39 38
30
26
22 21
18
14 12
8
0
20
40
60
80
100
3Q21, 4Q, 1Q22, 2Q, 3Q, 4Q, 1Q23, 2Q23, 3Q23 4Q23
%
Source: Oppotus 4Q2023
FnB Groceries
Bill
Payments
Mobile reloads Petrol CVS Transportation
E-commerce
Purchases
Movie
Tickets
Services Gaming Hotels
Flight
Tickets
Food
Delivery

14. TECH TRENDS
Source: Oppotus 4Q2023
28
49
6164
53
60
78747070
65
58
50
44
7374
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 4Q23
37
706865
6059
7477
727270
605656
71
78
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 4Q23
48
7474
67
62
57
81
93
72
81
76
716965
8986
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 4Q23
30
52
60565352
68
68
70
6266
56
48
45
72 71
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 4Q23
36
66
747372
67
84
78
86
8178
72
67
60
8581
0
25
50
75
100
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 4Q23
Cryptocurrency
(e.g. Bitcoin, Ethereum, etc.)
FinTech E-sports
Blockchain
%
35
727370
61
66
8185
70
78
68
61
56
51
75
79
0
25
50
75
100
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 4Q23
Virtual Reality (VR) Artificial Intelligence (AI) Augmented Reality (AR)
%
Non-fungible token (NFT)
31
47
56
77
85
72 70 68
62
52
45
72 76
2Q21 4Q21 2Q22 4Q22 2Q23 4Q23
24
49
60
5148
64
76
63
73
68
61
55
4846
7267
2Q20 4Q20 2Q21 4Q21 2Q22 4Q22 2Q23 4Q23

15. OWN ANY CRYPTOCURRENCY?
Source: Oppotus 4Q2023
22
30
23
26
14
39 38
31
33
41
39
20
34
25
37 36
31
26
40
30
0
10
20
30
40
50
60
1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 4Q23
Yes, %

16. TYPES OF CRYPTOCURRENCY OWNED
Source: Oppotus 4Q2023
12
10
7 7 6 5 5 5 4 3
0
10
20
30
40
50
Bitcoin Cash Bitcoin ENJ
Dogecoin
1Q21, 2Q, 3Q, 4Q, 1Q22, 2Q, 3Q, 4Q, 1Q23, 2Q23, 3Q23 4Q23
%
Litecoin Ethereum
NEM NEO
Dash
XRP

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