Jim's view is that BREXIT will create a blizzard of confusing content for our clients. We can support them in bringing meaning to this content by helping them wrap context around it. If reality is perception, then the reality of BREXIT for our clients is their perception. Perception is how our clients choose (consciously and unconsciously) to relate to what is going on around them. For some it will be perceived as an opportunity and for others a threat. Each is a context that will impact their planning and actions.
7. Theme
“Great Change Creates Great Opportunity”
Why businesses need to stay flexible to take advantage of
the opportunities and shifts in market conditions.
9. Markets – FTSE, Dow, Hang Seng
• The markets are good indicators as to what’s coming in
the economy and are always ahead of the economy by
about 6 months
• Although markets do jump about in the short term, it’s
possible to draw trends over time – to help businesses
make key decisions based on long-term market directions
18. We Always Recover
• 1973 oil crisis and recession (FTSE 30 fell 73%)
• 1979 oil crisis – middle east conflict – crude oil price doubled
• 1990 ERM and recession and black Wednesday
• 2001 911 disaster – markets reached a 3 year low
• 2008 Great recession – “Armageddon”
• 2014 Russian invasion of Ukraine territory Micex fell 11%
• 2016 Brexit – OMG !
19. Your Choice
Opportunity or Armageddon ?
How’s your mind-set?
What beliefs do you hold?
Those showing courage, confidence and innovation always
win in times of great change
20. We Always Recover
• The markets see Brexit as a blip (in macro economic terms)
• The trendists see a period of growth for the next 15 years
• That being the case, what blockages need to be overcome
in your business now, to accelerate you forwards ? (5 mins)
21. 8 September, 2016
Thank You
Jim Henderson– Shirlaws Group
E: jim.henderson@shirlawsgroup.com
M: 07817 745958
Editor's Notes
My view is that BREXIT will create a blizzard of confusing content for our clients. We can support them in bringing meaning to this content by helping them wrap context around it. If reality is perception, then the reality of BREXIT for our clients is their perception. Perception is how our clients choose (consciously and unconsciously) to relate to what is going on around them. For some it will be perceived as an opportunity and for others a threat. Each is a context that will impact their planning and actions.
Staying flexible is difficult when we are bombarded in the press with messages of crisis, Armageddon, we’re doomed. It freezes our decision making.
Brexit was in our minds when we put together this event – what does it mean for my business is a reasonable question to ask.
As everyone dived into the detail at the time, I thought I’d give you some context and perspective which should help in your decision making as to what to do next.
I want you to go away today with a bit more courage and confidence and renewed focus to move your business forward and don’t get delayed / hung up / distracted by things you can’t control.
Ignore the press – the markets are better indicators of what is coming in the economy next. “You cannot buck the markets” – who said that.
Best example is 2008 depression actually was predicted by the analysts and fund managers in early 2007. Markets peaked in mid July 07 then started tumbling to hit the bottom in March 2009. The economy in July 2007 was still in boom time / greed – early 2008 was when the economy started to be hit.
What trend do you see here?
If the market is an indicator of future economic trend, what decisions would you take for your business?
What trend do you see here?
Mid 40’s to early 60’s 18 years – What trend?
What trend? Invest a £ in mid60’s get a £1 back in 1980
What trend
What trend? Flat -
So what’s next?
More careful examination shows an 18 year / 14 year trend