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“Opportunity in China-Focused Private Equity”
           - Landscape Change with the Financial Crisis?


                                Mar 2009




Jan 2009                  Version 2.0 by KC Yoon
                        PROPRIETARY & CONFIDENTIAL
2009 – China Most Attractive PE Market
               “Peter Fuhrman, Chairman China First Capital” Mar 2009

 quot;While the overall investment environment
remains challenging and the effects of 2008's turbulence are
still being felt, 2009 will be a year of unique opportunity for
private equity, venture capital and M&As in China.quot;
China's economy continues to grow, powered largely by
successful small and medium private businesses, many of which are among the fastestgrowing
companies in the world. Private equity and venture capital investment in China will likely reach
record levels in 2009, the report projects, with over $1bn in new investment into high growth
Chinese SMEs with strong focus on China's booming domestic market.
quot;In 2009, China should rightly be among the most attractive and active private equity investment
markets in the world,quot; the China First Capital report predicts. quot;Many of the international private
equity firms we work with are expecting to invest more in Chinese SMEs in 2009 than in 2008.
Chinese companies raising capital this year will enjoy significant financial advantages over
competitors, improving market share and profitability.quot;




    Jan 2009                                 Version 2.0 by KC Yoon
Presentation Outline

                        Crisis Creating Favorable Conditions
                         Crisis Creating Favorable Conditions
                              for Private Equity in China
                               for Private Equity in China


                                               THREE: Most       FOUR: Optimal
                                                THREE: Most       FOUR: Optimal
      ONE: Export to       TWO: Rise of
      ONE: Export to        TWO: Rise of         Attractive        Timing for
                                                  Attractive        Timing for
      Domestic Shift       Domestic PE
       Domestic Shift       Domestic PE           Market             Value
                                                   Market             Value


                         Global Funds Continue to Flow to
                         Global Funds Continue to Flow to
                                      China                                China
                                       China                                China
                                                                         Weathering
                                                                         Weathering
                                                                          Crisis?
                                                                           Crisis?
                        Consumer Focus Funds Making Entry
                         Consumer Focus Funds Making Entry
                                    into China
                                     into China

                                                                         Macro-factors
   Other                                                                  Macro-factors
    Other
                                                                        Driving China’s
  Trends:                                                                Driving China’s
   Trends:              Key Consumer Trends and Potential
                         Key Consumer Trends and Potential                 consumer
 PIPE/RTO                                                                   consumer
  PIPE/RTO                     Investment Themes
                                Investment Themes                          economy
   deals                                                                    economy
    deals
                                   TWO: Niche              THREE:
                                    TWO: Niche              THREE:
              ONE: Retail +
              ONE: Retail +       Branded+ Dist          Education &
                                   Branded+ Dist          Education &
                Luxury
                 Luxury              Services             Healthcare
                                      Services             Healthcare
  Jan 2009                           Version 2.0 by KC Yoon
Current Crisis Creating Driving Forces for Private Equity (I)


             Conditions for PE Investments in China increasingly favourable
             Conditions for PE Investments in China increasingly favourable

           China’s Strategic Shift from “Export Reliant Model” to “Domestic
            China’s Strategic Shift from “Export Reliant Model” to “Domestic
                                 Consumption Model”                                        Economic transition will
                                   Consumption Model”                                       Economic transition will
                                                                                           result in growth of new
                                                                                            result in growth of new
                                                                                           economic sectors, new
Right                                                                                       economic sectors, new
                                                                                          industries & companies-
   1                                                                                       industries & companies-
Strategy
   1                                                                                        Creating investment
                                                                                             Creating investment
=                                                                                              opportunities
                                                                                                opportunities
Winning
Fund
                                          Foreign retailers continue strong             Chinese retailers report strong
   Retail sales continue to grow
                                          expansion plans in 2009                       growth for 2008

                                                                                                            Leading Ladies
                                                   Watsons to open 120 new stores                            Leading Ladies
                                                    Watsons to open 120 new stores
                                                                                                              Shoe Brand
                                                    in 2009 (vs 86 in 2008) with a
                                                                                                               Shoe Brand
                                                      in 2009 (vs 86 in 2008) with a
                                                    focus on selling self-branded                           Revenues grew
                                                     focus on selling self-branded                           Revenues grew
                                                         lower-priced products                                 over 60%
                                                           lower-priced products                                over 60%

                                                                                                            Leading Sports
                                                                                                             Leading Sports
                                                    Global fast fashion retailer H&M
                                                     Global fast fashion retailer H&M                      Brand –Revenues
                                                      to open 5 flagship stores in                          Brand –Revenues
                                                       to open 5 flagship stores in                        +Profit grew over
                                                         Beijing, Shanghai, HK.                             +Profit grew over
                                                          Beijing, Shanghai, HK.
                                                                                                                  50%
                                                                                                                   50%
                                                      President Grp opening 7-11 in
                                                       President Grp opening 7-11 in
                                                                                                            Leading Dept
                                                      Shanghai targetting highend
                                                                                                             Leading Dept
                                                        Shanghai targetting highend
                                                               consumers                                   Store Revenues
                                                                consumers                                   Store Revenues
       Jan 2009                              Version 2.0 by KC Yoon                                        increased over
                                                                                                            increased over
                                                                                                                 30%
                                                                                                                  30%
Current Crisis Creating Driving Forces for Private Equity (II)


          Conditions for PE Investments in China increasingly favourable
          Conditions for PE Investments in China increasingly favourable

       Chinese Government recognition of role of PE in driving economic;
        Chinese Government recognition of role of PE in driving economic;
                                                                                         Favourable changes
                growth and support for growth in domestic PE                              Favourable changes
                 growth and support for growth in domestic PE
                                                                                        encourage both foreign
                                                                                         encourage both foreign
                                                                                       PE funds to enter market
                                           Key changes include:
                                                                                        PE funds to enter market
                                             Key changes include:
                                           • Setup of Chinese SWF
                                                                                          as well as setup of
           PE landscape                      • Setup of Chinese SWF
                                                                                           as well as setup of
            PE landscape                   • Capital reforms to encourage domestic
                                             • Capital reforms to encourage domestic
       dominated by foreign                                                                 domestic funds
                                           listing
        dominated by foreign                                                                 domestic funds
                                             listing
         players; change of                • Allowing foreign-funs to have RMN-        Lower Regulatory Risk
          players; change of                 • Allowing foreign-funs to have RMN-
2                                                                                       Lower Regulatory Risk
2                                          demoninated funds
       regulatory policies for
                                                                                         & Increase Funding
                                             demoninated funds
        regulatory policies for
                                                                                          & Increase Funding
                                           • Intention to setup”NASDAQ” equivalent
       foreign-investments a                 • Intention to setup”NASDAQ” equivalent
        foreign-investments a                                                                    Pool
                                           stoock market in Shenzhen
                                                                                                  Pool
                risk                         stoock market in Shenzhen
                  risk                     • Many provincial RMB PE funds being
                                             • Many provincial RMB PE funds being
                                           setup
                                             setup



    Growing Size and Number of China-domestic RMB Fund                           Recent successful raising of
                                                                                 China-focused Funds
                                                                                                       USD950M-
                                                                                                        USD950M-
                                                                                                    cosumer-focused
                                                                                                     cosumer-focused
                                                                                                         fund
                                                                                                          fund

                                                                                                     USD 11 Billion
                                                                                                      USD Billion


                                                                                                    USD178M- Mid-
                                                                                                     USD178M- Mid-
                                                                                                     market fund
                                                                                                      market fund
    Jan 2009                              Version 2.0 by KC Yoon
Current Crisis Creating Driving Forces for Private Equity (III)


             Conditions for PE Investments in China increasingly favourable
             Conditions for PE Investments in China increasingly favourable

             China stands-out as “Most Attractive” investment opportunity
              China stands-out as “Most Attractive” investment opportunity
                                                                                     Impact of Government
           globally with further boost from Govt stimulus of “4 trillion RMB”         Impact of Government
            globally with further boost from Govt stimulus of “4 trillion RMB”
                                                                                        Stimulus Package
                                                                                         Stimulus Package
                                                                                       being reflected with
                                                                                        being reflected with
Right       Financial crisis has                                                     domestic consumption
             Financial crisis has                                                     domestic consumption
                                                 Pro-active approach by
                                                  Pro-active approach by
           seen China impacted
Strategy                                                                               continuing to grow-
            seen China impacted                                                         continuing to grow-
                                                 Chinese Government through
            by negative export                    Chinese Government through
=3                                                                                          Investment
             by negative export
   3                                                                                         Investment
                                                 series of actions- tax-breaks,
           growth and danger of                   series of actions- tax-breaks,
            growth and danger of                                                         Opportunities in
                                                                                          Opportunities in
                                                 policy encouragement ++MOST
           slower consumption
Winning                                           policy encouragement MOST
            slower consumption
                                                                                        Consumer/Retail
           due to uncertainty in                                                         Consumer/Retail
                                                 IMPORTANT the RMB4 TR
            due to uncertainty in                 IMPORTANT the RMB4 TR
Fund           employment
                                                 STIMULUS
                employment
                                                  STIMULUS


     Breakdown of Stimulus Package – focus driving                     Stimulus encouraging consumption
     consumption in rural areas




      Jan 2009                                Version 2.0 by KC Yoon
Current Crisis Creating Driving Forces for Private Equity (II)


             Conditions for PE Investments in China increasingly favourable
             Conditions for PE Investments in China increasingly favourable

               Market Condition and Timing “ripe” to find “Fairly-valued”
                Market Condition and Timing “ripe” to find “Fairly-valued”
           companies; also Opportunities as some sectors face consolidation
            companies; also Opportunities as some sectors face consolidation
                                                                                            Fairly Valued &
                                                                                             Fairly Valued &
Right                                                                                         Competitive
                                                                                                Competitive
                                               Poor IPO environment drive
           Market was reaching                  Poor IPO environment drive
            Market was reaching                                                         Companies will emerge
Strategy                                       companies to be more realistic in         Companies will emerge
            “Bubble” stage as                   companies to be more realistic in
             “Bubble” stage as
                                                                                           in various market
                                               funding valuations; Market
            “Big Funds” were                                                                in various market
=4                                              funding valuations; Market
             “Big Funds” were
   4                                                                                              space-
                                               consolidation will see domestic
             chasing deals at
                                                                                                   space-
                                                consolidation will see domestic
              chasing deals at
Winning                                        “competitive” companies become
            unreasonably high                                                           Creating “Good-Value”
                                                “competitive” companies become
             unreasonably high                                                           Creating “Good-Value”
                                               market leaders
                valuations                                                                     Investment
                                                market leaders
Fund             valuations                                                                     Investment


           IPOs drop-off in 2008..vs growth 2004-2007…



                                                                       While IPO conditions may return only in
                                                                       1-2 years, growth of domestic PE may
                                                                       see increase in strategic M&A i.e. trade
                                                                       sale opportunities




      Jan 2009                               Version 2.0 by KC Yoon
China “Best Positioned” & Appearing to Weather the storm Well


    Carlyle Group is of the view that amongst the Emerging BRIC Economies,
    Carlyle Group is of the view that amongst the Emerging BRIC Economies,
      China is ‘best positioned” to sustain a high level of economic growth
      China is ‘best positioned” to sustain a high level of economic growth
                                through the crisis
                                 through the crisis
                   Oct 2008                                      Mar 2009
                   Oct 2008                                      Mar 2009
Right
Strategy
=
Winning
Fund




                                                           Financial Times UK
      Jan 2009                    Version 2.0 by KC Yoon
Global Fund Flows are Already Shifting to China- with focus
               on Growth Capital + Consumer investments
 Asia-funds (investable in China) raised USD 61 Billion , ,71% more than
  Asia-funds (investable in China) raised USD 61 Billion 71% more than
2007; China-dedicated Funds Raised USD14.5 Billion in 2008 vs USD 3.9
 2007; China-dedicated Funds Raised USD14.5 Billion in 2008 vs USD 3.9
                             Billion in 2007
                              Billion in 2007
                                                 Results of KMPG Survey of PE
                                                  Results of KMPG Survey of PE
                                                     Firms plans for China
                                                      Firms plans for China


                                                 Growth Capital will be primary
                                                 Growth Capital will be primary
                                                   focus of funds (over 70%)
                                                    focus of funds (over 70%)


                                                  Focus on consumer, medical,
                                                   Focus on consumer, medical,
                                                    retail and increasingly on
                                                     retail and increasingly on
                                                      logistic & distribution
                                                       logistic & distribution

                                                   Fundraising for the next 12
                                                    Fundraising for the next 12
                                                    months will be focused on
                                                     months will be focused on
                                                   smaller funds upto USD50M
                                                    smaller funds upto USD50M
                                                  IPO still drive exit option (HK
                                                   IPO still drive exit option (HK
                                                   preferred) but trade sale will
                                                    preferred) but trade sale will
                                                  likely be aastrong channel as
                                                   likely be strong channel as
                                                                well
                                                                 well
Jan 2009                       Version 2.0 by KC Yoon
China Consumer-Focused Funds Successfully Raised Significant
                               Sums in 2008



                                                                               SignificantRMB-denominatd
                                                                                SignificantRMB-denominatd
                                                                              funds raised supplanting USD
                                                                               funds raised supplanting USD
                                                                                  funds for the 1st time
                                                                                   funds for the 1st time




                                                                            Asia (Including China) emerging
                                                                             Asia (Including China) emerging
                                                                                  funds continue to be
                                                                                   funds continue to be
                                                                            successfully raised- increasingly
                                                                             successfully raised- increasingly
                                                                                focused on the Chinese
                                                                                 focused on the Chinese
                                                                                   consumer economy
                                                                                    consumer economy


       Emerging markets private equity investor Actis has closed its Actis Emerging
        Emerging markets private equity investor Actis has closed its Actis Emerging
            Markets 3 fund on $2.9bn. Exceeding its original target of $2.5bn.
             Markets 3 fund on $2.9bn. Exceeding its original target of $2.5bn.
To date, eight investments have been made from AEM3: a $50m investment for a majority stake in Beijing-based hot pot
chain Xiabu Xiabu; a $103m investment, as part of a consortium, in Chinese company Ambow Education; a $65m
investment, again as part of a consortium, in Chinese company 7 Days Inn Group;

Paul Fletcher, senior partner, Actis, said, 'We are delighted to have assembled such an outstanding group of investors
who continue to recognise the opportunities for private equity investment across the emerging markets, despite the
current economic climate.
‘We believe that underlying economic growth remains resilient in many of the emerging markets. Much of this
      Jan 2009                                    Version 2.0 by KC Yoon
growth can be linked to businesses benefiting from consumer demand and increased investment in domestic
infrastructure and Actis's investment strategy is tailored accordingly.
Investments Continue with Increasing Focus on the Consumer &
                      related Industries/Services

   Already close to 50% of deals and investments are related to the Consumer
   Already close to 50% of deals and investments are related to the Consumer
                                   Economy..
                                   Economy..
                                        Summary of deals tillQ3 2008

                                                        Internet+Media/Ent
                                                         Internet+Media/Ent
                                                            9 (USD 420M)
                                                             9 (USD 420M)


                                                       Medical & Healthcare
                                                       Medical & Healthcare
                                                          4 (USD 270M)
                                                           4 (USD 270M)



                                                Consumer Products/Retail
                                                Consumer Products/Retail
                                                     2 (USD 680M)
                                                      2 (USD 680M)



                                                  Services (IT+Logistics)
                                                   Services (IT+Logistics)
                                                         9 (720M)
                                                          9 (720M)
Jan 2009                      Version 2.0 by KC Yoon
Consumer Trends & Investment Themes

               “Top Dealmaker from Sequoia Capital” Mar 2009

“expects more China deals in 2009 for its growth fund as valuations become more reasonable during the
current downturn. More than one third of its two China funds -- Sequoia Capital China II and Sequoia
China Growth I, both launched in May 2007 -- have been invested, Neil Shen, Sequoia Capital China
founding partner, told the Reuters Private Equity and Hedge Funds Summit. Its first $250 million
(171.5 million pounds) China fund launched in 2005 was fully invested before Sequoia Capital China
launched the other two funds in 2007. Currently, Sequoia Capital China has about 50 portfolio
companies, said Shen.
quot;I think things will be better in the next 12 months and I do believe valuation is getting more and more
reasonable so probably the next 12 months should be a very interesting period for us to find growth
opportunities,quot; Shen told the Reuters Summit.
He also noted that Sequoia Capital China will focus on consumer-driven sectors this year share in the
growth of domestic consumption with Beijing's policy support




  Jan 2009                                Version 2.0 by KC Yoon
                                       PROPRIETARY & CONFIDENTIAL
Macro-Factors Driving China’s Future Consumer Economy


                                                                               Over 110 high-
                                                                            consumer potential



                     3
                                                                             cities with 34% of
                                                                                    GDP



                                                                                      IKEA continue to open 2
                                                                                       IKEA continue to open 2
                                                                                            stores/year
                                                                                             stores/year

                                             Demand for Housing-                       Sunning plans 500sqm
                                              Demand for Housing-
By 2015, >300M                                                                          Sunning plans 500sqm
                                             related products and                      stores in the rural areas
                                              related products and
 lower-middle                                                                           stores in the rural areas
                 Growth of Chinese
                 Growth of Chinese                                                        targetting for 3000
                                                    services
  class; 100M                                                                              targetting for 3000
                                                     services
                   Middle-Class
     luxury
                    Middle-Class
  consumers                                                                           Preident 7-11 to open3-7
                                             Demand for lifestyle &                    Preident 7-11 to open3-7
                                              Demand for lifestyle &                  stores in Shanghai plans
                                                                                       stores in Shanghai plans
                                              convenient services
                                               convenient services                      for 300 stores in 3yrs
                                                                                         for 300 stores in 3yrs
  > 200 Cities                                                                          China Chain Nepstar
                                                                                         China Chain Nepstar
                    Urbanization and           Demand for better
   with >1M                                                                          drugstar opem/acquire 700
                    Urbanization and            Demand for better                     drugstar opem/acquire 700
   residents                                      healthcare                           stores 2008, plans 3000
                                                   healthcare
                    Growth of Cities                                                    stores 2008, plans 3000
                     Growth of Cities
                                                                                      Sunning plans aa B2C site
                                                                                       Sunning plans B2C site
                                                 Growth of B2C
                                                  Growth of B2C
NOW >300M
                 Growth and Impact
users; >RMB                                                                          Korea SKTelecom to invest
                 Growth and Impact                                                    Korea SKTelecom to invest
                                               Most widespread
120B online                                                                           RMB500M in qingxuan its
                                                Most widespread                        RMB500M in qingxuan its
                   of the Internet
                    of the Internet
 consumer                                                                                    B2C site
                                             media- access middle-                            B2C site
                                             media- access middle-
   sales                                       class consumers
                                                class consumers
                                                                                       Letao to open largest
                                                                                        Letao to open largest
         Jan 2009                       Version 2.0 by KC Yoon         Retailers      online toy store in China
                                                                                       online toy store in China
                                                                      continue to
                                                                    expand network
Key Consumer Trends with Investment Potential

                                                                         Criteria for Strong


            +                                                                Investment

  3                  1                                                        Potential

                                       Affordable Luxury
                                        Affordable Luxury                      Large Market
                                          for the Young                         Large Market
                                           for the Young
                                             Affluent
Growth of Chinese                             Affluent
Growth of Chinese
                                        “Mass Market” +
  Middle-Class                           “Mass Market” +
   Middle-Class                         “Good Enough”
                                         “Good Enough”
                                             Products
                                              Products                         High Growth
                                                                                High Growth
Urbanization and
Urbanization and                         “City-Living”
                                          “City-Living”
Growth of Cities                      Consumer Services
 Growth of Cities                      Consumer Services
                                                                                  Able to
                                                                                   Able to
                                       Online Consumer
                                       Online Consumer                         Sustain Good
                                                                                Sustain Good
                                            Brands
Growth and Impact                            Brands
Growth and Impact                                                                Margins
                                                                                  Margins
  of the Internet
   of the Internet
                                          “Knowledge”
                                           “Knowledge”
                                            Services
                                             Services
                                                                                Defensible
                                                                                 Defensible
  Govt Stimulus
  Govt Stimulus                                                                   Niche
                                        “Health”+ “Well-                           Niche
                                         “Health”+ “Well-
                                        being” Services
                                         being” Services    +“GREEN”
                                                             +“GREEN”
                                                            - -Increasingly
                                                                Increasingly
                                                                important
 Jan 2009                  Version 2.0 by KC Yoon                important
                                                             Global trend
                                                               Global trend
Investment Theme 1 : Emerging Luxury Brands + Inner City Retail & Services
                      + Direct-to-Consumer Services (I)


           Niche “Luxury” Brands                                Retail Chains in Inner Cities
            Niche “Luxury” Brands                                Retail Chains in Inner Cities




Right
Strategy
                                                                                   Retail chains in 2nd/3rd tier
=                                                                                    Retail chains in 2nd/3rd tier
                                                                                 cities where growth potential is
                                                                                  cities where growth potential is
Winning                                                                          high and also target for M&A by
                                                                                  high and also target for M&A by
Fund                                                                                       larger players
                                                                                            larger players
     Emerging “luxury” brands in jewellery,
      Emerging “luxury” brands in jewellery,
      cosmetics & ladies accessories (eg.
       cosmetics & ladies accessories (eg.
                                                          Affordable “Luxury” + “Mass
      Unique hairpin retail combined with                  Affordable “Luxury” + “Mass
       Unique hairpin retail combined with
           strong service element)                                  Market”
            strong service element)                                  Market”


                                                                                  “Quick Fashion”-Success of
                                                                                   “Quick Fashion”-Success of
                                                                                   ZARA shows ready market
                                                                                    ZARA shows ready market
                                                                                      for “affordable” luxury
                                                                                       for “affordable” luxury
                                                                                  targetted at the mass market;
                                                                                   targetted at the mass market;
           Jewellry Retail valued at USD15                                Zara’s China sales continue to
            Jewellry Retail valued at USD15                                Zara’s China sales continue to
              Billion and is fragmented                                 grow; H&M maintain plans to opne
               Billion and is fragmented                                 grow; H&M maintain plans to opne
                                                                                     55outlets
      Jan 2009                                 Version 2.0 by KC Yoon                   outlets
Investment Theme 1 : Emerging Luxury Brands + Inner City Retail & Services
                    + Direct-to-Consumer Services (II)


      Online Consumer/Ecommerce
      Online Consumer/Ecommerce
                Services
                 Services




                                                                             •   C2C Business - Both Alibaba and Baidu have
                                                                                 recently announced significant investments to
                                                                                 grow their C2C ecommerce businesses..
                                                                                 More Chinese are using the internet as a
                                                                                 source for ordering goods and services.
                                                                                 Research institute Data Centre of China
  •     Online apparel market already reached over                               Internet, said in a report that China’s
        USD2 Billion – Leading players VANCL and PPG                             Internet users spent 256.1 billion yuan
        both received funding from investors being niche                         (37.5 billion dollars) in the first six months
        online players and are able to compete effectively in                    of the year, up 58.2 percent from the same
        the market..                                                             period in 2007…led by a younger
                                                                                 generation that is willing to buy on credit
                                                                                 and shop online .
  Nikkei reported that around 100 Japanese companies are planning
   Nikkei reported that around 100 Japanese companies are planning
  to participate in an online shopping mall to be set up on the Chinese
   to participate in an online shopping mall to be set up on the Chinese
                                                                                                   “Online ecommerce and
  web next month. The mall will be the biggest of its kind in China,
                                                                                                    “Online ecommerce and
   web next month. The mall will be the biggest of its kind in China,
  with initially 20,000 different Japanese products listed, targeting 1st                        other services will continue
   with initially 20,000 different Japanese products listed, targeting 1st                        other services will continue
  year sales of $45 million…                                                                     to grow as China becomes
   year sales of $45 million…                                                                     to grow as China becomes
                                                                                                   leading interent nation”
      Jan 2009                                         Version 2.0 by KC Yoon                       leading interent nation”
Investment Theme 2 : Branded Niche Consumer Products + Supporting
                Services in Evolving Retail Value Chain (I)

     Leading Niche Domestic Brands
      Leading Niche Domestic Brands
     with Strengths in “Mass Market”
      with Strengths in “Mass Market”




                                                                          Major retailers like Hypermarkets
                                                                           Major retailers like Hypermarkets
                                                                           offer channels to quickly help
                                                                            offer channels to quickly help
                                                                         domestic products build brand and
                                                                          domestic products build brand and
                                                                                reach aawider market
                                                                                 reach wider market


                                                                 “GREEN” Consumer Products
                                                                  “GREEN” Consumer Products




                                                                          Following global trend to be
                                                                           Following global trend to be
Leading domestic niche consumer brands-
                                                                        “GREEN”- combining consumer
                                                                         “GREEN”- combining consumer
 wine, cosmetics, skincare,confectionary,
                                                                     desire to buy product with “GREEN”
  chocolate-( eg. Daobao SOD recently                                 desire to buy product with “GREEN”
                                                                      theme…example “Organic clothing
     acquired by P&G for USD300M)                                      theme…example “Organic clothing
                                                                              made from bamboo”
                                                                               made from bamboo”
   Jan 2009                                 Version 2.0 by KC Yoon
Investment Theme 2 : Branded Niche Consumer Products + Supporting
             Services in Evolving Retail Value Chain (II)


Supporting Services & Channels
 Supporting Services & Channels                            As major retailers outsource
                                                            As major retailers outsource
                                                           support services, potentially
                                                            support services, potentially
                                                           will see growth of logistics,
                                                            will see growth of logistics,
                                                            warehousing, distribution
                                                             warehousing, distribution
                                                                     services;
                                                                      services;



                                                               Recent crisis will see
                                                             further “Outsourcing” of
                                                             support services to lower
                                                            cost and leverage on scale




                                                            As manufacturers search for
                                                             As manufacturers search for
                                                              retail channels will drive
                                                               retail channels will drive
                                                             growth of new channelseg.
                                                              growth of new channelseg.
                                                              Teleshopping, shopping
                                                               Teleshopping, shopping
                                                                malls ++management
                                                                 malls management
                                                                       services
                                                                        services




 Jan 2009                         Version 2.0 by KC Yoon
Investment Theme 3 : Education Services & Healthcare (I)

                              Tremendous growth opportunity in China’s education sector as
                               Tremendous growth opportunity in China’s education sector as
Education Services
 Education Services            household disposal income increases..still significantly below
                                household disposal income increases..still significantly below
                              HK/Taiwan..Online Education also represents new opportunities
                               HK/Taiwan..Online Education also represents new opportunities




                             4 For Strong Profit Potential Segments

                               Profitable and high growth segments in K12,
                                Profitable and high growth segments in K12,
                                English Education & Adult Education (IT&
                                Version 2.0Education & Adult Education (IT&
                                 English by KC Yoon
Jan 2009                                    Vocational Training)
                                             Vocational Training)
Investment Theme 3 : Education Services & Healthcare (II)

                                              Leverging on the Chinese
Medical Products & Healthcare
Medical Products & Healthcare                   Govt’s recent stimulus
          Services
           Services                           focusing on improving the
                                               social welfare system in
                                                education & healthcare

Medical Products & Devices
Medical Products & Devices
•China has the potential to be the largest
 •China has the potential to be the largest
single country export markets for the U.S.
 single country export markets for the U.S.
medical device exporters.
 medical device exporters.
•Currently China is the second largest
 •Currently China is the second largest
medical device market in Asia.
 medical device market in Asia.
•China’s has one of the world’s fastest
 •China’s has one of the world’s fastest
growing medical device markets (10-15%)                                   Medical Services Chain & Hospitals
 growing medical device markets (10-15%)                                   Medical Services Chain & Hospitals
per year.
 per year.                                                                ••As the Govt tries to reach rural China with
                                                                             As the Govt tries to reach rural China with
                                                                          better healthcare- opportunity to invest in
                                                                           better healthcare- opportunity to invest in
                                                                          medical/pharma retail chains; also in major
                                                                           medical/pharma retail chains; also in major
                                                                          cities specialist medical service chains
                                                                           cities specialist medical service chains


   -- Total healthcare spending in China is expected to grow at aaCAGR of 11% between 2007 and 2012;
    -- Total healthcare spending in China is expected to grow at CAGR of 11% between 2007 and 2012;
   -- Around 118 Million people are expected to be above 65 years of age in China by 2012, thereby
    -- Around 118 Million people are expected to be above 65 years of age in China by 2012, thereby
   increasing the prevalence of several chronic diseases;
    increasing the prevalence of several chronic diseases;
   -- Middle class projected to have 160 Million people by 2012, reflecting aahigher spending on
    -- Middle class projected to have 160 Million people by 2012, reflecting higher spending on
   healthcare and opportunities for healthcare companies;
    healthcare and opportunities for healthcare companies;


     Jan 2009                                   Version 2.0 by KC Yoon
Recent Transactions in the Consumer-related Sector
                        (from 2H 2008 onwards)
                          Investor
      Fund                               Value
                          Company                                          Remarks



                                                          19.99% stake in Little Sheep Hotpot Chain
Little SheepHotpot           YUM            $60
                                        Deal Size
                                        (USD M)          High-
                                                         High-end Ladies fashion house withnover 280
                                            $20
Ellassay                    Carlyle
                                                         retail outlets
Wowo Convenience stores   RC Capita           $10        Convenience Chain Store in Szechuan
                                                                       fast-
                                                         2008 Top ten fast-food chain in China. Revenues
Best Roast Chicken         Shenzhen           NA
                                                         over RMB 680M
                            Venture
                                                         60 stores across Bejing, Shanghai,
Chamate Tea House                             $23
                              Oak                        Hangzhou,Nanjing



                                                          Acquisition of hypermarket chain
                                           RMB40M
Jiaguang Mart Co.          Carrefour
                                                          Acquisition of supermarket chain
Xi'an Aijia Commerce Co      China        RMB600M
                           Resources
                                       Raised RMB1.38B Casual wear apparel chain with over 2000 stores
Metersbowen                   IPO
                                                          and overseas outlets
                                                          Well-
                                                          Well-known nation-wide hotpot chain invested by
                                                                     nation-
Little Lamb Hotpot            IPO           Raised
                                                          3i
                                           HKD780M
                                       Raised HKD2.55B Leading supermart in Fujian province
                              IPO
Yonghui
Other Significant Features of China PE Transactions in 2009


                                                           SGX-listed Chinese Game Equipment
                                                            SGX-listed Chinese Game Equipment
                                                             Manufacturer saw its share price
                                                              Manufacturer saw its share price
                                                            plunge over 95% from IPO price in
                                                             plunge over 95% from IPO price in
                        Following the financial crisis,      20050 seeking PIPI for MBO and
                         Following the financial crisis,      20050 seeking PIPI for MBO and
                            valuations of Chinese            subsequent re-listing in another
                             valuations of Chinese
  Increasing                                                  subsequent re-listing in another
   Increasing             companies listed in some                      exchange
                           companies listed in some                      exchange
number of PIPE              exchanges have fallen
number of PIPE               exchanges have fallen
                           significantly below fair
     Deals                   significantly below fair
     Deals                        valuations               SGX-listed Lady shoe market leader
                                    valuations              SGX-listed Lady shoe market leader
                                                            has seen valuation fall to USD20M
                                                             has seen valuation fall to USD20M
                                                           when its 2008 sales improved to over
                                                            when its 2008 sales improved to over
                                                                        USD300M
                                                                         USD300M
                             With the unfavorable
                              With the unfavorable
                            environment for IPOs,
                             environment for IPOs,
      RTO               Chinese companies seeking
       RTO               Chinese companies seeking          Preident 7-11 to open3-7 stores in
                           funding or re-listing ae          Preident 7-11 to open3-7 stores in
      Deals                 funding or re-listing ae
      Deals                                                  Shanghai plans for 300 stores in
                        increasingly using the RTO            Shanghai plans for 300 stores in
                         increasingly using the RTO                        3yrs
                        route0 typically into the US                        3yrs
                         route0 typically into the US


                                                            Large foreign retailers with cash and
                          As some sector will fac            Large foreign retailers with cash and
                           As some sector will fac           wishing to now penetrate into the
                          consolidation, domestic              wishing to now penetrate into the
Exits through              consolidation, domestic         inner city rural markets are beginning
Exits through                                               inner city rural markets are beginning
                            M&A may be aaviable
                             M&A may be viable                 to buy-out provincial /city retial
 Trade Sale                                                     to buy-out provincial /city retial
                          alternative exit oath for
  Trade Sale               alternative exit oath for          chains ––Walmart. China Nepstar
                                                               chains Walmart. China Nepstar
                                investments
                                 investments                             pharma, etc
                                                                          pharma, etc


 Jan 2009                        Version 2.0 by KC Yoon
Conclusion
           “David Rubenstein, CoFounder Carlyle Group” Oct 2008




Jan 2009                       Version 2.0 by KC Yoon
                             PROPRIETARY & CONFIDENTIAL

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Opportunity In China Focused Private Equity Mar2009

  • 1. “Opportunity in China-Focused Private Equity” - Landscape Change with the Financial Crisis? Mar 2009 Jan 2009 Version 2.0 by KC Yoon PROPRIETARY & CONFIDENTIAL
  • 2. 2009 – China Most Attractive PE Market “Peter Fuhrman, Chairman China First Capital” Mar 2009 quot;While the overall investment environment remains challenging and the effects of 2008's turbulence are still being felt, 2009 will be a year of unique opportunity for private equity, venture capital and M&As in China.quot; China's economy continues to grow, powered largely by successful small and medium private businesses, many of which are among the fastestgrowing companies in the world. Private equity and venture capital investment in China will likely reach record levels in 2009, the report projects, with over $1bn in new investment into high growth Chinese SMEs with strong focus on China's booming domestic market. quot;In 2009, China should rightly be among the most attractive and active private equity investment markets in the world,quot; the China First Capital report predicts. quot;Many of the international private equity firms we work with are expecting to invest more in Chinese SMEs in 2009 than in 2008. Chinese companies raising capital this year will enjoy significant financial advantages over competitors, improving market share and profitability.quot; Jan 2009 Version 2.0 by KC Yoon
  • 3. Presentation Outline Crisis Creating Favorable Conditions Crisis Creating Favorable Conditions for Private Equity in China for Private Equity in China THREE: Most FOUR: Optimal THREE: Most FOUR: Optimal ONE: Export to TWO: Rise of ONE: Export to TWO: Rise of Attractive Timing for Attractive Timing for Domestic Shift Domestic PE Domestic Shift Domestic PE Market Value Market Value Global Funds Continue to Flow to Global Funds Continue to Flow to China China China China Weathering Weathering Crisis? Crisis? Consumer Focus Funds Making Entry Consumer Focus Funds Making Entry into China into China Macro-factors Other Macro-factors Other Driving China’s Trends: Driving China’s Trends: Key Consumer Trends and Potential Key Consumer Trends and Potential consumer PIPE/RTO consumer PIPE/RTO Investment Themes Investment Themes economy deals economy deals TWO: Niche THREE: TWO: Niche THREE: ONE: Retail + ONE: Retail + Branded+ Dist Education & Branded+ Dist Education & Luxury Luxury Services Healthcare Services Healthcare Jan 2009 Version 2.0 by KC Yoon
  • 4. Current Crisis Creating Driving Forces for Private Equity (I) Conditions for PE Investments in China increasingly favourable Conditions for PE Investments in China increasingly favourable China’s Strategic Shift from “Export Reliant Model” to “Domestic China’s Strategic Shift from “Export Reliant Model” to “Domestic Consumption Model” Economic transition will Consumption Model” Economic transition will result in growth of new result in growth of new economic sectors, new Right economic sectors, new industries & companies- 1 industries & companies- Strategy 1 Creating investment Creating investment = opportunities opportunities Winning Fund Foreign retailers continue strong Chinese retailers report strong Retail sales continue to grow expansion plans in 2009 growth for 2008 Leading Ladies Watsons to open 120 new stores Leading Ladies Watsons to open 120 new stores Shoe Brand in 2009 (vs 86 in 2008) with a Shoe Brand in 2009 (vs 86 in 2008) with a focus on selling self-branded Revenues grew focus on selling self-branded Revenues grew lower-priced products over 60% lower-priced products over 60% Leading Sports Leading Sports Global fast fashion retailer H&M Global fast fashion retailer H&M Brand –Revenues to open 5 flagship stores in Brand –Revenues to open 5 flagship stores in +Profit grew over Beijing, Shanghai, HK. +Profit grew over Beijing, Shanghai, HK. 50% 50% President Grp opening 7-11 in President Grp opening 7-11 in Leading Dept Shanghai targetting highend Leading Dept Shanghai targetting highend consumers Store Revenues consumers Store Revenues Jan 2009 Version 2.0 by KC Yoon increased over increased over 30% 30%
  • 5. Current Crisis Creating Driving Forces for Private Equity (II) Conditions for PE Investments in China increasingly favourable Conditions for PE Investments in China increasingly favourable Chinese Government recognition of role of PE in driving economic; Chinese Government recognition of role of PE in driving economic; Favourable changes growth and support for growth in domestic PE Favourable changes growth and support for growth in domestic PE encourage both foreign encourage both foreign PE funds to enter market Key changes include: PE funds to enter market Key changes include: • Setup of Chinese SWF as well as setup of PE landscape • Setup of Chinese SWF as well as setup of PE landscape • Capital reforms to encourage domestic • Capital reforms to encourage domestic dominated by foreign domestic funds listing dominated by foreign domestic funds listing players; change of • Allowing foreign-funs to have RMN- Lower Regulatory Risk players; change of • Allowing foreign-funs to have RMN- 2 Lower Regulatory Risk 2 demoninated funds regulatory policies for & Increase Funding demoninated funds regulatory policies for & Increase Funding • Intention to setup”NASDAQ” equivalent foreign-investments a • Intention to setup”NASDAQ” equivalent foreign-investments a Pool stoock market in Shenzhen Pool risk stoock market in Shenzhen risk • Many provincial RMB PE funds being • Many provincial RMB PE funds being setup setup Growing Size and Number of China-domestic RMB Fund Recent successful raising of China-focused Funds USD950M- USD950M- cosumer-focused cosumer-focused fund fund USD 11 Billion USD Billion USD178M- Mid- USD178M- Mid- market fund market fund Jan 2009 Version 2.0 by KC Yoon
  • 6. Current Crisis Creating Driving Forces for Private Equity (III) Conditions for PE Investments in China increasingly favourable Conditions for PE Investments in China increasingly favourable China stands-out as “Most Attractive” investment opportunity China stands-out as “Most Attractive” investment opportunity Impact of Government globally with further boost from Govt stimulus of “4 trillion RMB” Impact of Government globally with further boost from Govt stimulus of “4 trillion RMB” Stimulus Package Stimulus Package being reflected with being reflected with Right Financial crisis has domestic consumption Financial crisis has domestic consumption Pro-active approach by Pro-active approach by seen China impacted Strategy continuing to grow- seen China impacted continuing to grow- Chinese Government through by negative export Chinese Government through =3 Investment by negative export 3 Investment series of actions- tax-breaks, growth and danger of series of actions- tax-breaks, growth and danger of Opportunities in Opportunities in policy encouragement ++MOST slower consumption Winning policy encouragement MOST slower consumption Consumer/Retail due to uncertainty in Consumer/Retail IMPORTANT the RMB4 TR due to uncertainty in IMPORTANT the RMB4 TR Fund employment STIMULUS employment STIMULUS Breakdown of Stimulus Package – focus driving Stimulus encouraging consumption consumption in rural areas Jan 2009 Version 2.0 by KC Yoon
  • 7. Current Crisis Creating Driving Forces for Private Equity (II) Conditions for PE Investments in China increasingly favourable Conditions for PE Investments in China increasingly favourable Market Condition and Timing “ripe” to find “Fairly-valued” Market Condition and Timing “ripe” to find “Fairly-valued” companies; also Opportunities as some sectors face consolidation companies; also Opportunities as some sectors face consolidation Fairly Valued & Fairly Valued & Right Competitive Competitive Poor IPO environment drive Market was reaching Poor IPO environment drive Market was reaching Companies will emerge Strategy companies to be more realistic in Companies will emerge “Bubble” stage as companies to be more realistic in “Bubble” stage as in various market funding valuations; Market “Big Funds” were in various market =4 funding valuations; Market “Big Funds” were 4 space- consolidation will see domestic chasing deals at space- consolidation will see domestic chasing deals at Winning “competitive” companies become unreasonably high Creating “Good-Value” “competitive” companies become unreasonably high Creating “Good-Value” market leaders valuations Investment market leaders Fund valuations Investment IPOs drop-off in 2008..vs growth 2004-2007… While IPO conditions may return only in 1-2 years, growth of domestic PE may see increase in strategic M&A i.e. trade sale opportunities Jan 2009 Version 2.0 by KC Yoon
  • 8. China “Best Positioned” & Appearing to Weather the storm Well Carlyle Group is of the view that amongst the Emerging BRIC Economies, Carlyle Group is of the view that amongst the Emerging BRIC Economies, China is ‘best positioned” to sustain a high level of economic growth China is ‘best positioned” to sustain a high level of economic growth through the crisis through the crisis Oct 2008 Mar 2009 Oct 2008 Mar 2009 Right Strategy = Winning Fund Financial Times UK Jan 2009 Version 2.0 by KC Yoon
  • 9. Global Fund Flows are Already Shifting to China- with focus on Growth Capital + Consumer investments Asia-funds (investable in China) raised USD 61 Billion , ,71% more than Asia-funds (investable in China) raised USD 61 Billion 71% more than 2007; China-dedicated Funds Raised USD14.5 Billion in 2008 vs USD 3.9 2007; China-dedicated Funds Raised USD14.5 Billion in 2008 vs USD 3.9 Billion in 2007 Billion in 2007 Results of KMPG Survey of PE Results of KMPG Survey of PE Firms plans for China Firms plans for China Growth Capital will be primary Growth Capital will be primary focus of funds (over 70%) focus of funds (over 70%) Focus on consumer, medical, Focus on consumer, medical, retail and increasingly on retail and increasingly on logistic & distribution logistic & distribution Fundraising for the next 12 Fundraising for the next 12 months will be focused on months will be focused on smaller funds upto USD50M smaller funds upto USD50M IPO still drive exit option (HK IPO still drive exit option (HK preferred) but trade sale will preferred) but trade sale will likely be aastrong channel as likely be strong channel as well well Jan 2009 Version 2.0 by KC Yoon
  • 10. China Consumer-Focused Funds Successfully Raised Significant Sums in 2008 SignificantRMB-denominatd SignificantRMB-denominatd funds raised supplanting USD funds raised supplanting USD funds for the 1st time funds for the 1st time Asia (Including China) emerging Asia (Including China) emerging funds continue to be funds continue to be successfully raised- increasingly successfully raised- increasingly focused on the Chinese focused on the Chinese consumer economy consumer economy Emerging markets private equity investor Actis has closed its Actis Emerging Emerging markets private equity investor Actis has closed its Actis Emerging Markets 3 fund on $2.9bn. Exceeding its original target of $2.5bn. Markets 3 fund on $2.9bn. Exceeding its original target of $2.5bn. To date, eight investments have been made from AEM3: a $50m investment for a majority stake in Beijing-based hot pot chain Xiabu Xiabu; a $103m investment, as part of a consortium, in Chinese company Ambow Education; a $65m investment, again as part of a consortium, in Chinese company 7 Days Inn Group; Paul Fletcher, senior partner, Actis, said, 'We are delighted to have assembled such an outstanding group of investors who continue to recognise the opportunities for private equity investment across the emerging markets, despite the current economic climate. ‘We believe that underlying economic growth remains resilient in many of the emerging markets. Much of this Jan 2009 Version 2.0 by KC Yoon growth can be linked to businesses benefiting from consumer demand and increased investment in domestic infrastructure and Actis's investment strategy is tailored accordingly.
  • 11. Investments Continue with Increasing Focus on the Consumer & related Industries/Services Already close to 50% of deals and investments are related to the Consumer Already close to 50% of deals and investments are related to the Consumer Economy.. Economy.. Summary of deals tillQ3 2008 Internet+Media/Ent Internet+Media/Ent 9 (USD 420M) 9 (USD 420M) Medical & Healthcare Medical & Healthcare 4 (USD 270M) 4 (USD 270M) Consumer Products/Retail Consumer Products/Retail 2 (USD 680M) 2 (USD 680M) Services (IT+Logistics) Services (IT+Logistics) 9 (720M) 9 (720M) Jan 2009 Version 2.0 by KC Yoon
  • 12. Consumer Trends & Investment Themes “Top Dealmaker from Sequoia Capital” Mar 2009 “expects more China deals in 2009 for its growth fund as valuations become more reasonable during the current downturn. More than one third of its two China funds -- Sequoia Capital China II and Sequoia China Growth I, both launched in May 2007 -- have been invested, Neil Shen, Sequoia Capital China founding partner, told the Reuters Private Equity and Hedge Funds Summit. Its first $250 million (171.5 million pounds) China fund launched in 2005 was fully invested before Sequoia Capital China launched the other two funds in 2007. Currently, Sequoia Capital China has about 50 portfolio companies, said Shen. quot;I think things will be better in the next 12 months and I do believe valuation is getting more and more reasonable so probably the next 12 months should be a very interesting period for us to find growth opportunities,quot; Shen told the Reuters Summit. He also noted that Sequoia Capital China will focus on consumer-driven sectors this year share in the growth of domestic consumption with Beijing's policy support Jan 2009 Version 2.0 by KC Yoon PROPRIETARY & CONFIDENTIAL
  • 13. Macro-Factors Driving China’s Future Consumer Economy Over 110 high- consumer potential 3 cities with 34% of GDP IKEA continue to open 2 IKEA continue to open 2 stores/year stores/year Demand for Housing- Sunning plans 500sqm Demand for Housing- By 2015, >300M Sunning plans 500sqm related products and stores in the rural areas related products and lower-middle stores in the rural areas Growth of Chinese Growth of Chinese targetting for 3000 services class; 100M targetting for 3000 services Middle-Class luxury Middle-Class consumers Preident 7-11 to open3-7 Demand for lifestyle & Preident 7-11 to open3-7 Demand for lifestyle & stores in Shanghai plans stores in Shanghai plans convenient services convenient services for 300 stores in 3yrs for 300 stores in 3yrs > 200 Cities China Chain Nepstar China Chain Nepstar Urbanization and Demand for better with >1M drugstar opem/acquire 700 Urbanization and Demand for better drugstar opem/acquire 700 residents healthcare stores 2008, plans 3000 healthcare Growth of Cities stores 2008, plans 3000 Growth of Cities Sunning plans aa B2C site Sunning plans B2C site Growth of B2C Growth of B2C NOW >300M Growth and Impact users; >RMB Korea SKTelecom to invest Growth and Impact Korea SKTelecom to invest Most widespread 120B online RMB500M in qingxuan its Most widespread RMB500M in qingxuan its of the Internet of the Internet consumer B2C site media- access middle- B2C site media- access middle- sales class consumers class consumers Letao to open largest Letao to open largest Jan 2009 Version 2.0 by KC Yoon Retailers online toy store in China online toy store in China continue to expand network
  • 14. Key Consumer Trends with Investment Potential Criteria for Strong + Investment 3 1 Potential Affordable Luxury Affordable Luxury Large Market for the Young Large Market for the Young Affluent Growth of Chinese Affluent Growth of Chinese “Mass Market” + Middle-Class “Mass Market” + Middle-Class “Good Enough” “Good Enough” Products Products High Growth High Growth Urbanization and Urbanization and “City-Living” “City-Living” Growth of Cities Consumer Services Growth of Cities Consumer Services Able to Able to Online Consumer Online Consumer Sustain Good Sustain Good Brands Growth and Impact Brands Growth and Impact Margins Margins of the Internet of the Internet “Knowledge” “Knowledge” Services Services Defensible Defensible Govt Stimulus Govt Stimulus Niche “Health”+ “Well- Niche “Health”+ “Well- being” Services being” Services +“GREEN” +“GREEN” - -Increasingly Increasingly important Jan 2009 Version 2.0 by KC Yoon important Global trend Global trend
  • 15. Investment Theme 1 : Emerging Luxury Brands + Inner City Retail & Services + Direct-to-Consumer Services (I) Niche “Luxury” Brands Retail Chains in Inner Cities Niche “Luxury” Brands Retail Chains in Inner Cities Right Strategy Retail chains in 2nd/3rd tier = Retail chains in 2nd/3rd tier cities where growth potential is cities where growth potential is Winning high and also target for M&A by high and also target for M&A by Fund larger players larger players Emerging “luxury” brands in jewellery, Emerging “luxury” brands in jewellery, cosmetics & ladies accessories (eg. cosmetics & ladies accessories (eg. Affordable “Luxury” + “Mass Unique hairpin retail combined with Affordable “Luxury” + “Mass Unique hairpin retail combined with strong service element) Market” strong service element) Market” “Quick Fashion”-Success of “Quick Fashion”-Success of ZARA shows ready market ZARA shows ready market for “affordable” luxury for “affordable” luxury targetted at the mass market; targetted at the mass market; Jewellry Retail valued at USD15 Zara’s China sales continue to Jewellry Retail valued at USD15 Zara’s China sales continue to Billion and is fragmented grow; H&M maintain plans to opne Billion and is fragmented grow; H&M maintain plans to opne 55outlets Jan 2009 Version 2.0 by KC Yoon outlets
  • 16. Investment Theme 1 : Emerging Luxury Brands + Inner City Retail & Services + Direct-to-Consumer Services (II) Online Consumer/Ecommerce Online Consumer/Ecommerce Services Services • C2C Business - Both Alibaba and Baidu have recently announced significant investments to grow their C2C ecommerce businesses.. More Chinese are using the internet as a source for ordering goods and services. Research institute Data Centre of China • Online apparel market already reached over Internet, said in a report that China’s USD2 Billion – Leading players VANCL and PPG Internet users spent 256.1 billion yuan both received funding from investors being niche (37.5 billion dollars) in the first six months online players and are able to compete effectively in of the year, up 58.2 percent from the same the market.. period in 2007…led by a younger generation that is willing to buy on credit and shop online . Nikkei reported that around 100 Japanese companies are planning Nikkei reported that around 100 Japanese companies are planning to participate in an online shopping mall to be set up on the Chinese to participate in an online shopping mall to be set up on the Chinese “Online ecommerce and web next month. The mall will be the biggest of its kind in China, “Online ecommerce and web next month. The mall will be the biggest of its kind in China, with initially 20,000 different Japanese products listed, targeting 1st other services will continue with initially 20,000 different Japanese products listed, targeting 1st other services will continue year sales of $45 million… to grow as China becomes year sales of $45 million… to grow as China becomes leading interent nation” Jan 2009 Version 2.0 by KC Yoon leading interent nation”
  • 17. Investment Theme 2 : Branded Niche Consumer Products + Supporting Services in Evolving Retail Value Chain (I) Leading Niche Domestic Brands Leading Niche Domestic Brands with Strengths in “Mass Market” with Strengths in “Mass Market” Major retailers like Hypermarkets Major retailers like Hypermarkets offer channels to quickly help offer channels to quickly help domestic products build brand and domestic products build brand and reach aawider market reach wider market “GREEN” Consumer Products “GREEN” Consumer Products Following global trend to be Following global trend to be Leading domestic niche consumer brands- “GREEN”- combining consumer “GREEN”- combining consumer wine, cosmetics, skincare,confectionary, desire to buy product with “GREEN” chocolate-( eg. Daobao SOD recently desire to buy product with “GREEN” theme…example “Organic clothing acquired by P&G for USD300M) theme…example “Organic clothing made from bamboo” made from bamboo” Jan 2009 Version 2.0 by KC Yoon
  • 18. Investment Theme 2 : Branded Niche Consumer Products + Supporting Services in Evolving Retail Value Chain (II) Supporting Services & Channels Supporting Services & Channels As major retailers outsource As major retailers outsource support services, potentially support services, potentially will see growth of logistics, will see growth of logistics, warehousing, distribution warehousing, distribution services; services; Recent crisis will see further “Outsourcing” of support services to lower cost and leverage on scale As manufacturers search for As manufacturers search for retail channels will drive retail channels will drive growth of new channelseg. growth of new channelseg. Teleshopping, shopping Teleshopping, shopping malls ++management malls management services services Jan 2009 Version 2.0 by KC Yoon
  • 19. Investment Theme 3 : Education Services & Healthcare (I) Tremendous growth opportunity in China’s education sector as Tremendous growth opportunity in China’s education sector as Education Services Education Services household disposal income increases..still significantly below household disposal income increases..still significantly below HK/Taiwan..Online Education also represents new opportunities HK/Taiwan..Online Education also represents new opportunities 4 For Strong Profit Potential Segments Profitable and high growth segments in K12, Profitable and high growth segments in K12, English Education & Adult Education (IT& Version 2.0Education & Adult Education (IT& English by KC Yoon Jan 2009 Vocational Training) Vocational Training)
  • 20. Investment Theme 3 : Education Services & Healthcare (II) Leverging on the Chinese Medical Products & Healthcare Medical Products & Healthcare Govt’s recent stimulus Services Services focusing on improving the social welfare system in education & healthcare Medical Products & Devices Medical Products & Devices •China has the potential to be the largest •China has the potential to be the largest single country export markets for the U.S. single country export markets for the U.S. medical device exporters. medical device exporters. •Currently China is the second largest •Currently China is the second largest medical device market in Asia. medical device market in Asia. •China’s has one of the world’s fastest •China’s has one of the world’s fastest growing medical device markets (10-15%) Medical Services Chain & Hospitals growing medical device markets (10-15%) Medical Services Chain & Hospitals per year. per year. ••As the Govt tries to reach rural China with As the Govt tries to reach rural China with better healthcare- opportunity to invest in better healthcare- opportunity to invest in medical/pharma retail chains; also in major medical/pharma retail chains; also in major cities specialist medical service chains cities specialist medical service chains -- Total healthcare spending in China is expected to grow at aaCAGR of 11% between 2007 and 2012; -- Total healthcare spending in China is expected to grow at CAGR of 11% between 2007 and 2012; -- Around 118 Million people are expected to be above 65 years of age in China by 2012, thereby -- Around 118 Million people are expected to be above 65 years of age in China by 2012, thereby increasing the prevalence of several chronic diseases; increasing the prevalence of several chronic diseases; -- Middle class projected to have 160 Million people by 2012, reflecting aahigher spending on -- Middle class projected to have 160 Million people by 2012, reflecting higher spending on healthcare and opportunities for healthcare companies; healthcare and opportunities for healthcare companies; Jan 2009 Version 2.0 by KC Yoon
  • 21. Recent Transactions in the Consumer-related Sector (from 2H 2008 onwards) Investor Fund Value Company Remarks 19.99% stake in Little Sheep Hotpot Chain Little SheepHotpot YUM $60 Deal Size (USD M) High- High-end Ladies fashion house withnover 280 $20 Ellassay Carlyle retail outlets Wowo Convenience stores RC Capita $10 Convenience Chain Store in Szechuan fast- 2008 Top ten fast-food chain in China. Revenues Best Roast Chicken Shenzhen NA over RMB 680M Venture 60 stores across Bejing, Shanghai, Chamate Tea House $23 Oak Hangzhou,Nanjing Acquisition of hypermarket chain RMB40M Jiaguang Mart Co. Carrefour Acquisition of supermarket chain Xi'an Aijia Commerce Co China RMB600M Resources Raised RMB1.38B Casual wear apparel chain with over 2000 stores Metersbowen IPO and overseas outlets Well- Well-known nation-wide hotpot chain invested by nation- Little Lamb Hotpot IPO Raised 3i HKD780M Raised HKD2.55B Leading supermart in Fujian province IPO Yonghui
  • 22. Other Significant Features of China PE Transactions in 2009 SGX-listed Chinese Game Equipment SGX-listed Chinese Game Equipment Manufacturer saw its share price Manufacturer saw its share price plunge over 95% from IPO price in plunge over 95% from IPO price in Following the financial crisis, 20050 seeking PIPI for MBO and Following the financial crisis, 20050 seeking PIPI for MBO and valuations of Chinese subsequent re-listing in another valuations of Chinese Increasing subsequent re-listing in another Increasing companies listed in some exchange companies listed in some exchange number of PIPE exchanges have fallen number of PIPE exchanges have fallen significantly below fair Deals significantly below fair Deals valuations SGX-listed Lady shoe market leader valuations SGX-listed Lady shoe market leader has seen valuation fall to USD20M has seen valuation fall to USD20M when its 2008 sales improved to over when its 2008 sales improved to over USD300M USD300M With the unfavorable With the unfavorable environment for IPOs, environment for IPOs, RTO Chinese companies seeking RTO Chinese companies seeking Preident 7-11 to open3-7 stores in funding or re-listing ae Preident 7-11 to open3-7 stores in Deals funding or re-listing ae Deals Shanghai plans for 300 stores in increasingly using the RTO Shanghai plans for 300 stores in increasingly using the RTO 3yrs route0 typically into the US 3yrs route0 typically into the US Large foreign retailers with cash and As some sector will fac Large foreign retailers with cash and As some sector will fac wishing to now penetrate into the consolidation, domestic wishing to now penetrate into the Exits through consolidation, domestic inner city rural markets are beginning Exits through inner city rural markets are beginning M&A may be aaviable M&A may be viable to buy-out provincial /city retial Trade Sale to buy-out provincial /city retial alternative exit oath for Trade Sale alternative exit oath for chains ––Walmart. China Nepstar chains Walmart. China Nepstar investments investments pharma, etc pharma, etc Jan 2009 Version 2.0 by KC Yoon
  • 23. Conclusion “David Rubenstein, CoFounder Carlyle Group” Oct 2008 Jan 2009 Version 2.0 by KC Yoon PROPRIETARY & CONFIDENTIAL