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CONCEPT OF INTERNATIONAL BUSINESS
 Process of extending the business activities from domestic to any foreign country
with an intention of targeting the international customers.
 It includes:
• Importing and exporting,
•The international movement of goods, services, employees, technology, licensing,
• Franchising of intellectual property
 Business which takes place outside the boundaries of a country, i.e., between two
countries.
OPPORTUNITIES OF INTERNATIONAL BUSINESS
 Expansion of new market
 Increase revenue potential
 Cost Saving
 Avoid Political Risk
 Access to talent
 Advancement in technologies
CHALLENGES OF INTERNATIONAL BUSINESS
 Foreign laws and regulations
 Communication difficulties and cultural differences
 Cost calculation and global pricing strategy
 Fluctuating Currency rates
 Political risks
CHALLENGES OF INTERNATIONAL BUSINESS
 Foreign laws and regulations
 Communication difficulties and cultural differences
 Cost calculation and global pricing strategy
 Fluctuating Currency rates
 Political risks
MM.DD.20XXADD A FOOTER6

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opportunity and challenges of international business

  • 1.
  • 2. CONCEPT OF INTERNATIONAL BUSINESS  Process of extending the business activities from domestic to any foreign country with an intention of targeting the international customers.  It includes: • Importing and exporting, •The international movement of goods, services, employees, technology, licensing, • Franchising of intellectual property  Business which takes place outside the boundaries of a country, i.e., between two countries.
  • 3. OPPORTUNITIES OF INTERNATIONAL BUSINESS  Expansion of new market  Increase revenue potential  Cost Saving  Avoid Political Risk  Access to talent  Advancement in technologies
  • 4. CHALLENGES OF INTERNATIONAL BUSINESS  Foreign laws and regulations  Communication difficulties and cultural differences  Cost calculation and global pricing strategy  Fluctuating Currency rates  Political risks
  • 5. CHALLENGES OF INTERNATIONAL BUSINESS  Foreign laws and regulations  Communication difficulties and cultural differences  Cost calculation and global pricing strategy  Fluctuating Currency rates  Political risks