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Chapter 08 - Location Planning and Analysis
8-1
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
CHAPTER 08
LOCATION PLANNING AND ANALYSIS
Teaching Notes
Facility location refers to the location of a service or manufacturing facility with respect to customers,
suppliers, and other existing facilities such that it allows the company to gain a competitive and/or
strategic edge. In making a location decision, both tangible costs (e.g., cost of operating the facility; cost
of land (if it applies); cost of labor, taxes, and utilities; cost of inbound and outbound transportation) and
intangible costs (e.g., availability of qualified labor and labor climate) must be considered. Because the
location decision usually involves making a large capital investment, it not only affects the firm’s ability
to compete but also has long-term strategic implications. Therefore, in making the location decision, we
should consider issues related to marketing, production, transportation and other relevant costs as well as
the strategy of the organization. The importance of various factors in relation to the location decision will
vary between service and manufacturing organizations and from industry to industry as well.
Reading: Innovative MCI Unit Finds Culture Shock in Colorado Springs
1. The most severe fallouts from the move to Colorado were:
a. Numerous key executives and engineers, and hundreds of the division’s minority
population refused to relocate, or fled Colorado Springs soon after relocating.
b. The move isolated engineers from top management and from marketing colleagues at
headquarters, undermining collaboration.
c. The professionals whom Mr. Liebhaber hoped to recruit proved difficult and expensive to
woo to Colorado Springs.
d. Thousands of workers (more than expected) took advantage of the relocation package,
undercutting plans to recruit lower-cost employees in Colorado.
e. The move cost more than $200 million, far more than anticipated, and most of the
expected savings never materialized.
2. Mr. Liebhaber should have sought out more information by conducting surveys of workers,
managers, and engineers asking them for the following information: how likely they were to
move, ratings of factors that would affect their decision to move, ratings of factors that they
valued about their current work environment, and ratings about factors that they considered
important for quality of life issues. Mr. Liebhaber seems to have considered his own quality of
life and work issues only.
Reading: Site Selection Grows Up: Improved Tech Tools Make the Process
Faster, Better
1. Tech tools have improved the process of site selection by providing in-depth market research
analyzing traffic volumes, concentration of other retail businesses, and demographic data. In
addition, some of these tools provide aerial photographs of proposed sites and surrounding areas.
Some tools allow users to plug in the site characteristics criteria and a proposed location and then
push a button to receive output such as maps, reports, and models. Other tools provide market
optimization software that informs the user on how best to carve out territories, helping to
eliminate encroachment and cannibalization.
2. Franchisors also can use geoVue and other similar tools to analyze changes in performance,
demographics, or other factors that would warrant closing or relocating a facility.
Chapter 08 - Location Planning and Analysis
8-2
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
Answers to Discussion and Review Questions
1. Location decisions can have an impact on access to markets, costs (including materials, labor,
rent, construction, and transportation), quality of work life (e.g., community-related factors), and
growth potential.
2. The fact that similar businesses are located widely underscores the futility of searching for that
“one best” location. However, it does not necessarily follow that little attention is needed in
finding a suitable location. Many organizations that have not been successful are no longer in
business (e.g., service stations in poor locations, motels bypassed by an expressway, and so on).
Moreover, others currently in operation might be much more profitable in another location. For
some businesses (e.g., restaurants) regional factors are not particularly significant, and even
community-related factors are of little importance. However, site-related factors are extremely
important. Similarly, there are numerous examples of firms that are less affected by community
or site factors than they are by regional factors (i.e., nearness to market, labor, or raw materials).
3. Important community factors include size of the community, public transportation, schools,
recreational facilities, libraries, restaurants, shopping centers, cultural and entertainment
selections, and so on.
4. Manufacturing and non-manufacturing organizations tend to approach location decisions in a
similar way, but the factors that are important to each tend to differ. Although both tend to take
costs and profits into consideration, manufacturing firms are often concerned with location of raw
materials, transportation costs, availability of energy and water, and similar factors. Non-
manufacturing firms often are more concerned with convenience, access to markets, traffic flow,
and the like.
5. Foreign locations may offer lower taxes, access to markets, availability of raw materials, lower
transportation costs (due to nearness to market), and lower labor costs than a comparable
domestic location. Potential drawbacks often relate to the political and economic stability of the
host country and attitudes of the populace towards a particular nation, industry, or firm.
6. Location rating, or factor rating, is a qualitative technique used to develop an overall composite
index for an alternative, which can be used to compare location alternatives. It involves
identifying relevant factors, assigning relative weights to the factors, and rating each alternative
with respect to the factors.
7. The first step is to decide on the criteria to use to evaluate location alternatives (e.g., cost, profits,
community service, etc.). The second step is to identify any important factors that will dominate
the decision. The third step is to develop location alternatives (country, general region, small
number of community alternatives, and site alternatives among the community alternatives). The
fourth step is to evaluate the alternatives and make a selection.
8. Locational breakeven analysis generally assumes the following:
a. Fixed costs are constant for the range of probable output.
b. Variable costs are linear for the range of probable output.
c. The level of output that will be required can be estimated within a narrow range.
d. A single product is involved.
9. Recent trends include the location of foreign manufacturing plants in the United States, having
smaller factories located close to markets, choosing nearby suppliers, low-cost labor is becoming
less of a factor in many industries, and advances in information technology make it less important
to have design, engineering, etc. close to the factory.
Taking Stock
1. Due to economies of scale, the centrally located large facility will be more efficient. The
scheduling and coordination between the large facility and suppliers or customers will be
Chapter 08 - Location Planning and Analysis
8-3
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
simplified. However, due to distance, transportation/distribution costs to or from the large facility
will be much higher than those costs would be when using several smaller dispersed facilities
instead. Having several smaller dispersed facilities will not only reduce the transportation cost but
also increase the flexibility of the firm in terms of being able to reduce distribution lead time, thus
resulting in faster deliveries or receipts of goods or merchandise.
2. Unlike the process design decision, the facility location decision is a macro decision and thus
requires the involvement of top-level management. The larger the facility, the higher the level of
involvement of the company personnel will be. In terms of various functions or departments
within the company, manufacturing (or operations), logistics and distribution, marketing, and
strategic planning must be involved. Depending on the type of facility considered, other groups
may also need to be included in making this important decision.
3. Due to the advancement of data mining and data warehousing, and the related improvements in
computers’ ability to store and exchange data, we can generate much more useful information to
make the facility location decision.
Critical Thinking Exercises
1. The company does have some social responsibility. Because the company employs such a large
percentage of the city’s workforce, its leaving is certain to have a major impact on town
businesses. It is likely that unless new sources of employment emerge, some residents may be
forced to move away, and many businesses may fail, or barely get by.
Thus, the company must weigh the projected benefits of the move against the actual and social
costs of the move. It also must factor in the primary reasons for the move. These might include
high taxes, adverse weather conditions, a shift in its markets, poor public relations, labor strife, an
aging facility that has to be replaced, an insufficient supply of essential labor skills, and a need to
be closer to a major customer.
2. Trade-offs involved would include:
a. The nature of current, and more importantly, the forecasted future demand.
b. Current demographics and the future expected changes in demographics for this area.
c. The nature and type of competition for this area. We will need to predict what our
competitors will be doing in the short-term as well as in the long-term.
d. We need to divide the area into several sub-areas and consider the advantages and
disadvantages of opening a store in each of the sub-areas.
e. What is the projected impact of the new location(s) on the sales of the existing locations?
If the demand is too low and we decide to open more than one site, we will have to experience
the cost of closing at least one of the existing locations and perhaps absorb the loss of sales in
our existing store. On the other hand, if the demand is higher than we expected, and we opened
up a store only on one site, we will have to consider the opportunity cost of lost sales and profit.
Chapter 08 - Location Planning and Analysis
8-4
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
3.
Options Pros Cons
Avoid such locations. Avoid the problem completely. Miss out on potential business.
Locate there and deal with it. Potential business. Need to make sure workers
know and abide by the policy.
Risk cheating and possible
consequences.
When in Rome … (assuming
“bribes” are more like “tips”
to service people).
Potential business. Probably a fine line between
tipping and bribing, very risky.
4. Student answers will vary. Some possible answers follow:
a. If a company located a manufacturing facility that creates heavy pollution adjacent to an
elementary school or a retirement home, this action would violate the Common Good
Principle.
b. If the CEO of a corporation accepted a bribe to locate a new facility in a city, this action
would violate the Virtue Principle.
c. If an executive asked a subordinate to alter some numbers in a factor-scoring model so that
the executive’s location choice came out on top, this action would violate the Rights Principle
and the Virtue Principle.
Solutions
1. Given: We have the following information shown below for two plant location alternatives:
Omaha Kansas City
R $185 $185
v $36 $47
Annual FC $1,200,000 $1,400,000
Expected annual
demand (units) (Q)
8,000 12,000
Determine the expected profits per year for each alternative:
Profit = Q(R – v) – FC
Omaha: 8,000($185 – $36) – $1,200,000 = -$8,000
Kansas City: 12,000($185 – $47) – $1,400,000 = $256,000
Conclusion: Kansas City would produce the greater profit.
Chapter 08 - Location Planning and Analysis
8-5
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
2. Given: We have the following information shown below for three potential locations for a new
outlet:
A B C
R $2.65 $2.65 $2.65
v $1.76 $1.76 $1.76
Monthly FC $5,000 $5,500 $5,800
a. Determine the monthly volume necessary at each location to realize a monthly profit of
$10,000 (round to 1 decimal).
𝑄 =
𝑆𝑝𝑒𝑐𝑖𝑓𝑖𝑒𝑑 𝑝𝑟𝑜𝑓𝑖𝑡+𝐹𝐶
𝑅−𝑣
Location A Volume:
𝑄 =
𝑆𝑝𝑒𝑐𝑖𝑓𝑖𝑒𝑑 𝑝𝑟𝑜𝑓𝑖𝑡+𝐹𝐶
𝑅−𝑣
=
10,000 + 5,000
2.65−1.76
= 16,853.9 𝑢𝑛𝑖𝑡𝑠
Location B Volume:
𝑄 =
𝑆𝑝𝑒𝑐𝑖𝑓𝑖𝑒𝑑 𝑝𝑟𝑜𝑓𝑖𝑡+𝐹𝐶
𝑅−𝑣
=
10,000 + 5,500
2.65−1.76
= 17,415.7 𝑢𝑛𝑖𝑡𝑠
Location C Volume:
𝑄 =
𝑆𝑝𝑒𝑐𝑖𝑓𝑖𝑒𝑑 𝑝𝑟𝑜𝑓𝑖𝑡+𝐹𝐶
𝑅−𝑣
=
10,000 + 5,800
2.65−1.76
= 17,752.8 𝑢𝑛𝑖𝑡𝑠
b. Determine the expected profits at each facility given the expected monthly volumes:
A = 21,000 per month, B = 22,000 per month, & C = 23,000 per month.
Profit = Q(R – v) – FC
Location A: 21,000($2.65 – $1.76) – $5,000 = $13,690 per month
Location B: 22,000($2.65 – $1.76) – $5,500 = $14,080 per month
Location C: 23,000($2.65 – $1.76) – $5,800 = $14,670 per month
Conclusion: Location C would yield the greatest profits.
Chapter 08 - Location Planning and Analysis
8-6
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
3. Given: There are two alternatives for which costs and revenue are listed below:
A B
R $17,000 $17,000
v $14,000 $13,000
Annual FC $800,000 $920,000
a. Find the volume at which the two locations have the same total cost (TC).
TC = FC + VC
TC = FC + (Q x v)
TC (Location A) = $800,000 + $14,000Q
TC (Location B) = $920,000 + $13,000Q
Set the two cost equations equal and solve for Q:
$800,000 + $14,000Q = $920,000 + $13,000Q
$14,000Q – $13,000Q = $920,000 – $800,000
$1,000Q = $120,000
Q = $120,000 / $1,000
Q = 120 units
b. Range over which A and B would be superior:
Location A has the lowest fixed costs; therefore, it is preferred at lower volumes.
Conclusion:
Location A Preferred: 0 < 120 units
Location B Preferred: > 120 units
4. Given: There are three alternatives for which costs are given below:
A (new) B (sub) C (expand)
v $500 $2,500 $1,000
Annual FC $250,000 --- $50,000
a. Step 1: Determine the total cost equation for each alternative.
TC = FC + VC
TC = FC + (Q x v)
A: TC = $250,000 + $500Q
B: TC = $2,500Q
C: TC = $50,000 + $1,000Q
Chapter 08 - Location Planning and Analysis
8-7
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
Step 2: Graph the alternatives.
Step 3: Determine over what range each alternative is preferred.
Looking at the graph, we can tell that Alternative B is preferred over the lowest range,
Alternative C is preferred over the middle range, and Alternative A is preferred over the
highest range.
First, we find the indifference (break-even) point between Alternatives B & C by setting their
total cost equations equal to each other and solving for Q.
B: TC = $2,500Q
C: TC = $50,000 + $1,000Q
$2,500Q = $50,000 + $1,000Q
$2,500Q – $1,000Q = $50,000
$1,500Q = $50,000
Q = $50,000 / $1,500
Q = 33.33 units
Second, we find the indifference (break-even) point between Alternatives C & A by setting
their total cost equations equal to each other and solving for Q.
C: TC = $50,000 + $1,000Q
A: TC = $250,000 + $500Q
$50,000 + $1,000Q = $250,000 + $500Q
$1,000Q – $500Q = $250,000 – $50,000
$500Q = $200,000
Q = $200,000 / $500
Q = 400 units
A (new location)
C (expansion)
B (sub-
contract)
33.3 100 200 300 400
500
400
300
200
100
0
TC
($000)
B C A
[250]
[50]
No. of Boats/yr.
Chapter 08 - Location Planning and Analysis
8-8
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
Conclusion:
Alternative B preferred: < 33.33 units
Alternative C preferred: > 33.33 units to < 400 units
Alternative A preferred: > 400 units
b. Expected volume of 150 boats:
Based on the graph, Alternative C would yield the lowest total cost (TC) at a volume of 150
boats.
c. Other factors that might be considered when deciding between the expansion and
subcontracting alternatives include subcontracting costs will be known with greater certainty,
subcontracting provides a secondary (backup) source of supply, and expansion offers more
control over operations.
5. Rework Problem 4b using this additional information: Alternative A (New Location) will have an
additional $4,000 in fixed costs per year. Alternative B (Subcontracting) will have $25,000 in
fixed costs per year. Alternative C (Expansion) will have an additional $70,000 in fixed costs per
year.
Step 1: Change the costs in the table.
A (new) B (sub) C (expand)
v $500 $2,500 $1,000
Annual FC $254,000 $25,000 $120,000
Step 2: Determine the total cost equation for each alternative.
TC = FC + VC
TC = FC + (Q x v)
A: TC = $254,000 + $500Q
B: TC = $25,000 + $2,500Q
C: TC = $120,000 + $1,000Q
Step 3: Find TC for 150 units.
A: TC = $254,000 + $500(150) = $329,000
B: TC = $25,000 + $2,500(150) = $400,000
C: TC = $120,000 + $1,000(150) = $270,000
Conclusion: Alternative C (Expand) would yield the lowest total cost for an expected volume of
150 boats.
Chapter 08 - Location Planning and Analysis
8-9
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
6. Given: Expected annual volume (Q) = 10,000 units. There are three lease alternatives for which
costs are given below:
Memphis Biloxi Birmingham
Lease building &
equipment $40,000 $60,000 $100,000
Transportation $50,000 $60,000 $25,000
v $8 $4 $5
Step 1: Determine fixed cost (FC) for each alternative & add FC to table.
FC = Lease cost + transportation cost.
Memphis Biloxi Birmingham
Lease building &
equipment $40,000 $60,000 $100,000
Transportation $50,000 $60,000 $25,000
Annual FC $90,000 $120,000 $125,000
v $8 $4 $5
Step 2: Determine the total cost equation for each alternative.
TC = FC + VC
TC = FC + (Q x v)
Memphis: $90,000 + $8Q
Biloxi: $120,000 + $4Q
Birmingham: $125,000 + $5Q
Step 3: Find TC for 10,000 units.
Memphis: $90,000 + $8(10,000) = $170,000
Biloxi: $120,000 + $4(10,000) = $160,000
Birmingham: $125,000 + $5(10,000) = $175,000
Conclusion: The Biloxi alternative yields the lowest total cost for an expected annual volume of
10,000 units.
Chapter 08 - Location Planning and Analysis
8-10
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
7. Given: There are two alternative shop locations for which costs are shown below:
City Outside
R $90 $90
v $30 $40
Monthly FC $7,000 $4,700
a. (1) Monthly profit for Q = 200 cars:
Step 1: Determine total profit equation for each alternative.
Total profit = Q(R – v) – FC
City: Q($90 – $30) – $7,000
Outside: Q($90 – $40) – $4,700
Step 2: Determine total profit for each alternative at the expected monthly volume.
City: 200($90 – $30) – $7,000 = $5,000
Outside: 200($90 – $40) – $4,700 = $5,300
Conclusion: Outside location yields the greatest profit if monthly demand is 200 cars.
(2) Monthly profit for Q = 300 cars:
City: 300($90 – $30) – $7,000 = $11,000
Outside: 300($90 – $40) – $4,700 = $10,300
Conclusion: City location yields the greatest profit if monthly demand is 300 cars.
b. Determine the indifference (break-even point) between the two locations.
Set their total profit equations equal to each other and solve for Q:
Q($90 – $30) – $7,000 = Q($90 – $40) – $4,700
$60Q – $7,000 = $50Q – $4,700
$60Q – $50Q = -$4,700 – (-$7,000)
$10Q = $2,300
Q = $2,300 / $10
Q = 230 cars
Chapter 08 - Location Planning and Analysis
8-11
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
8. Given: We are provided the location factors below for four different types of organizations.
Factor Local bank Steel mill Food warehouse Public school
Convenience for
customers
Attractiveness of
building
Nearness to raw
materials
Large amounts
of power
Pollution
controls
Labor cost and
availability
Transportation
costs
Construction
costs
Student answers will vary regarding how they rate the importance of each factor in terms of
making location decisions using L = low importance, M = moderate importance, and H = high
importance. One possible set of answers is given below.
Factor Local bank Steel mill Food warehouse Public school
Convenience for
customers H L M–H M–H
Attractiveness of
building H L M M–H
Nearness to raw
materials L H L M
Large amounts
of power L H L L
Pollution
controls L H L L
Labor cost and
availability L M L L
Transportation
costs L M–H M–H M
Construction
costs M H M M–H
Chapter 08 - Location Planning and Analysis
8-12
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
9. Given: We are given factors, weights, and factor rating scores for three locations. Scores range
from 1 – 100 (best).
Location Score
Factor Wt. A B C
Convenience .15 80 70 60
Parking .20 72 76 92
Display area .18 88 90 90
Shopper traffic .27 94 86 80
Operating costs .10 98 90 82
Neighborhood .10 96 85 75
1.00
Multiply the factor weight by the score for each factor and sum the results for each location
alternative.
Weight x Score
Factor Wt. A B C
Convenience .15 .15(80) = 12.00 .15(70) = 10.50 .15(60) = 9.00
Parking .20 .20(72) = 14.40 .20(76) = 15.20 .20(92) = 18.40
Display area .18 .18(88) = 15.84 .18(90) = 16.20 .18(90) = 16.20
Shopper traffic .27 .27(94) = 25.38 .27(86) = 23.22 .27(80) = 21.60
Operating costs .10 .10(98) = 9.80 .10(90) = 9.00 .10(82) = 8.20
Neighborhood .10 .10(96) = 9.60 .10(85) = 8.50 .10(75) = 7.50
1.00 87.02 82.62 80.90
Conclusion: Based on composite score, Location A seems to be the best.
Chapter 08 - Location Planning and Analysis
8-13
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
10. Given: We are given factors, weights, and factor rating scores for three locations. Scores range
from 1 – 100 (best).
Location Score
Factor Wt. East #1 East #2 West
Initial Cost 8 100 150 140
Traffic 10 40 40 30
Maintenance 6 20 25 18
Dock space 6 25 10 12
Neighborhood 4 12 8 15
Multiply the factor weight by the score for each factor and sum the results for each location
alternative.
Weight x Score
Factor Wt. East #1 East #2 West
Initial Cost 8 8(100) = 800 8(150) = 1200 8(140) = 1120
Traffic 10 10(40) = 400 10(40) = 400 10(30) = 300
Maintenance 6 6(20) = 120 6(25) = 150 6(18) = 108
Dock space 6 6(25) = 150 6(10) = 60 6(12) = 72
Neighborhood 4 4(12) = 48 4(8) = 32 4(15) = 60
1518 1842 1660
Conclusion: Based on composite score, Location East #2 seems to be the best.
Chapter 08 - Location Planning and Analysis
8-14
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill
Education.
11. Given: We are given factors and factor rating scores for three locations. Scores range from 1 – 10
(best).
Location Score
Factor A B C
Business services 9 5 5
Community services 7 6 7
Real estate cost 3 8 7
Construction costs 5 6 5
Cost of living 4 7 8
Taxes 5 5 4
Transportation 6 7 8
a. Assume that the manager weights each factor equally.
Because there are seven factors, each factor will have a weight of 1/7. Therefore, we can
sum the scores and divide by 7 to determine the weighted score for each alternative.
Factor A B C
Business services 9 5 5
Community services 7 6 7
Real estate cost 3 8 7
Construction costs 5 6 5
Cost of living 4 7 8
Taxes 5 5 4
Transportation 6 7 8
Total 39 44 44
Total / 7 5.57 6.29 6.29
Conclusion: Location B or C is best, followed by Location A.
Chapter 08 - Location Planning and Analysis
8-15
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Education.
b. Two of the factors (business services and construction costs) are given weights that are
double the weights of the other factors.
We will give these two factors weights of 2/9 and the other five factors weights of 1/9.
Then, we will multiply each factor’s rating by that factor’s weight.
Factor Location Score Weight Weight x Score
Business Services 9 5 5 2/9 18/9 10/9 10/9
Community Services 7 6 7 1/9 7/9 6/9 7/9
Real Estate Cost 3 8 7 1/9 3/9 8/9 7/9
Construction Costs 5 6 5 2/9 10/9 12/9 10/9
Cost of Living 4 7 8 1/9 4/9 7/9 8/9
Taxes 5 5 4 1/9 5/9 5/9 4/9
Transportation 6 7 8 1/9 6/9 7/9 8/9
1.0 53/9 55/9 54/9
Conclusion: Location B is best, followed by Location C, and then Location A.
12. Given: A toy manufacturer produces toys in five locations and will ship raw materials from a
new, centralized warehouse. The monthly quantities to be shipped to each location are identical.
The coordinates for all five locations are shown below.
Location X Y
A 3 7
B 8 2
C 4 6
D 4 1
E 6 4
We know that the quantities to be shipped to each location are identical so we can eliminate
quantities from consideration. The correct formulas for the center of gravity are shown below:
𝑥̅ =
∑ 𝑥𝑖
𝑛
𝑦
̅ =
∑ 𝑦𝑖
𝑛
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Red House, Butcher Walter Wilton, St. John’s Timberhill
Red Lion, Howard Thomas, Bishopgate street
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Red Lion, Howe John Carter, Magdalen street
Red Lion, Onley Daniel, Brazen Doors road
Reindeer tavern, Kerridge John, St. Benedict’s road
Richmond Hill inn, Youngs Peter, Bracondale
Rifleman, Cuddon Ann, All Saints’ green
Rising Sun, Playford William, Rising Sun lane
Rising Sun, Abel John, Rising Sun road
Robin Hood, Dawes Larrance, St. Benedict’s road
Robin Hood, Spooner Edward, Barrack street
Roebuck, Sadler John, Trafalgar street, New Lakenham
Rosary tavern, Sheedy Rachael, Thorpe hamlet
Rose and Crown, Gibbs Richard, Bishopgate street
Rose and Thistle, Arms Frederick Thomas, Barn road
Rose inn, Eaton Mary Ann, St. Stephen’s street
Rose tavern, Ram Robert, Palace street
Rose tavern, Burrell Robert, St. Martin’s at Oak
Rose tavern, Smith John Watson, Rose lane
Rose, Wall James, Cowgate street
Rose tavern, Florence, George, Thorn lane
Rose tavern, Seaton Mary Ann, St. Stephen’s street
Royal Oak, Browne Mary Ann, St. Augustine’s street
Royal Oak, Cooper Nathaniel, Heigham street
Royal Oak, Minford George, Chapel street, Crook’s place
Royal Oak, Cossey Robert, St. Martin’s at Oak
Royal Hotel, Heseltine James, Market place
Royal Standard, Wizker, Nicholas, Union place
Saracen’s Head inn, Wiggins John, St. Giles’ street
Sardinian tavern, Howard James, St. Stephen’s street
Saw Mills tavern, Clarke Sophia, Fishgate street
Sawyers, English Mark, St. Paul’s church plain
Seven Stars, Denmark William, Barrack street
Shakespeare tavern, Booth Thomas, Colegate street
Shakespeare tavern, Hollis Robert, Theatre street
Ship, Clarke John, Cowgate street
Ship inn, Pallant Robert, Thorn lane
Ship, Littlewood Ephraim, King street
Shirehall tavern, Ling Abraham, Castle hill
Shuttle, Atkins Thomas, Heigham street
Shuttle, Plunkett John, Saint Augustine’s street
Shoulder of Mutton, Carter James, St. Augustine’s street
Shoulder of Mutton, Beckham Benjamin, St. Stephen’s street
Shoulder of Mutton, Mann James, St. Andrew’s hill
Sir John Barleycorn, Mason John Leeds, Orford hill
Sir John Barleycorn, Bell John, Cowgate street
Somerset tavern, Leech John, Queen street, Crook’s place
Sons of Commerce, Gooch Henry James, Thorn lane
Southgate house, Brinkley James, Front row, New Lakenham
Saint Paul’s tavern, Severn Samuel, Cowgate street
Sportsman, Quinton William, Barrack street
St. John’s Head, Gent David, St. Miles’ street
Stag, Wigg Edward, St. Benedict’s
Stag’s Head, Hubbard Henry, Prince’s street
Star Commercial and Family hotel, Watson John, Haymarket
Steam Packet House, Grimes John, King street
Steam Packet, Hilling Mary, King street
Steam Packet, Thompson William King street
Suffolk Arms, Moore Elizabeth, St. Martin’s at Oak
Sun, Kemp James Samuel, Saint Mary’s street
Sun and Anchor, Thorpe Thomas, Edward, Colegate street
Surrey inn, Smith James, Grove place, New Lakenham
Surrey tavern, Scarlet Robert, Surrey road
Sussex Arms, Seeley John, Saint Augustine’s street
Swan, Tuddenham John, Cowgate street
Swan tavern, Tuddenham Edward, Swan lane
Swan hotel, Asker Eliza, Upper market
Swan, Kett George William, Magdalen street
Swan, Snelling Thomas, King street
Swiss Cottage tavern, Laws Robert, St. Benedict’s road
Ten Bells, Browne Henry, St. Benedict’s street
Theatre tavern, King Samuel, Bethel street
Three Compasses, Rix William, Upper King street
Three Kings, Riches John, St. Benedict’s
Three Pigeons, Newman Sarah, Fishgate street
Three Tubs, Ulph James, Barrack street
Three Tuns, Barber Sarah, King street
Three Turks, Codling Robert, Lower Westwick street
Tiger, Moy James, Fishgate street
Toper, Bryant Samuel, Thorn lane
Town-house tavern, Copland John, Saint Andrew’s hill
Trowel and Hammer, Spurling William, St. Stephen’s road
True Briton, Wright Thomas, New Catton
Trumpet Inn, Fuller Robert, St. Stephen’s street
Tuns tavern, Collett Robert George, Whitefriars’ street
Tuns tavern, Eastwood James, St. Miles’ street
Tunns inn, Kemp William, Rising Sun road
Tuns tavern, Cowan Charlotte, All Saints’ green
Turkey Cock, Swash Maria, Church street, Saint Simon’s
Two Brewers, Wallace James, Saint John’s Maddermarket
Two Brewers, Cubitt Thomas, Magdalen street
Two-necked Swan, Moore Eleanor, Upper market
Two-necked Swan, Thurling James, St. Stephen’s street
Two Quarts inn, Playford Arminger, St. George’s Bridge street
Two Quarts, Amies William, Pottergate street
Unicorn, Browne George, St. Stephen’s street
Unicorn, Easton Isaac, St. Mary’s plain
Vauxhall tavern, Willison Hannah, Julian place
Victoria tavern, Hammond John, Upper walk, Market place,
Victoria gardens, Blackbourne Wm. Berry, St. Stephen’s gates
Victory, Balls Frederic, Rampant Horse street
Waggon and Horses, Aylmer John, Tombland
Waggon and Horses, Willsea John, St. Miles’ street
Waterloo tavern, Smith Edward, Upper Market place
Waterman, Briggs John, St. Margaret’s plain
West-end Retreat, Barnes John Edward, Holl’s lane
Whalebone, Sexton Edward, New Catton
Wheatsheaf, Woods Robert John, St. Stephen’s street
Wheatsheaf inn, Cole Eliza, Castle hill
Wheatsheaf inn, Baxter Robert, Bethel street
White Hart, Drake Francis, St. Miles’ street
White Hart inn, Crickmore Henry, Upper market
Whitefriars’ tavern, Rily Francis, Whitefriars’ street
White Horse, Howman Samuel, Hay hill
White Horse, Stubbs George, St. Andrew’s broad street
White Horse inn, Mason William, Magdalen street
White Horse inn, Lacey William, Castle hill
White Horse, Rix William, Bridge street, St. Lawrence
White House, Coleman Timothy, Trafalgar street, New Lakenham
White Lion, King George, Prince’s street
White Lion, Howman William, St. Martin’s at Oak
White Lion, Howes James, Magdalen street
White Lion, Crowe George, St. Benedict’s street
White Lion, Ives Elizabeth, Upper King street
White Lion inn, Bray Charles, White Lion street
White Lion, Hall William, St. Martin’s at Palace
White Rose inn, Browne Henry, Back of the Inns
White Swan, Wilson Robert, St. Benedict’s street
Wild Man inn, Beeton John, St. Andrew’s hill
William the Fourth, Cowan Charlotte, Gildengate street
William the Fourth, Fountain Henry, King street, Crook’s place
William the Fourth, Harper William, Second Cross street, Union
place
William Tell, Kilburn William, Castle hill
Windsor Castle, Bullard William, Silver road
Wine Coopers’ Arms, Cooper Eliza, Lower Goat lane
Wine Coopers’ Arms, Emms Charles, Cross street, St. Giles’ road
Wine Cooper’s Arms, Bales Jonathan, St. Augustine’s street
Wine tavern, Blazeby Thomas, St. Benedict’s street
Wine tavern, Laws James, Upper St. Giles’
Wine Vaults, Kingdom Priscilla, Queen street, Crook’s place
Woolpack, Thrower Noah, Golden Ball street
Woolpack, Mann Matthew, St. Martin’s at Oak
Woolpack inn, Barnes Mary, Saint George’s plain
World’s-end, Drage William, World’s-end lane
Wrestlers, Fake John, St. James’ street
Yarmouth Arms, Snelling John, Upper market
York tavern, Eastaugh Mary, Castle meadow
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Athenæum Fire and Life Insurance Company, Tayler Francis
George, Castle meadow
Alliance Fire and Life Assurance Company, Brown Henry,
Gentleman’s walk
Albion Life Assurance Company, Pigg Henry, London street
Church of England, Atkinson J. G., Post-office street
Colonial Life, Clowes Francis, St. Andrew’s hall plain
Clerical Medical and General, Cubitt George, Gentleman’s walk
Cambrian and Universal, Bardwell G. S., St. Stephen’s road
Economic (Life), Bolingbroke Horatio, St. Giles’ street
General Hail Storm Society, Forrester George, Upper close
General Fire and Life Assurance Society, Cubitt George,
Gentleman’s walk, Market-place
Hail Storm, Gilman, C. S., Fisher’s lane
Hill Life Assurance, Land Thomas, King street
Legal and Commercial Life Insurance Company, Copeman William,
Gentleman’s walk, Market-place
Manchester Fire Insurance Company, Copeman William,
Gentleman’s walk
National Mercantile Life Assurance Society, Fletcher and Alexander,
Gentleman’s walk, Market-place
National Live Stock Insurance Association, Unity buildings, St.
Giles’ str.
National Life Assurance Society, Goodwin Charles, Willow lane
National Economic Hail Storm Insurance Company, Unity buildings,
St. Giles’ street
Norwich Union Provident Society, Cubitt George, Gentleman’s
walk, Market-place
Norwich Union Fire and Life Insurance Society, Surrey street
Norwich Union Fire and Life Society, Forrester George, Upper close
Norwich Equitable Fire Assurance Society, Bank street; Skipper
John
Norfolk Farmers’, Gilman C. S., Fisher’s lane
Norfolk and Norwich Economic Building Society, Unity buildings,
St. Giles’ street
People’s Provident, Bilby Thomas, St. Catherine’s plain
Provident Building Society, Buttifant Josiah, St. Andrew’s plain; h
Cow hill
Royal Insurance Company, Preston Arthur, Bank street
Rock Life Assurance Company, Harrod Mr., Bank street
Scottish Equitable, Clowes Francis, St. Andrew’s hall plain
Scottish Widows’ Fund Life Assurance Society, Hansell Henry,
Upper close
Times Life Assurance Society, Copeman William, Gentleman’s walk,
Market-place
Travellers’ and Marine, Bilby Thomas, St. Catherine’s plain
Unity Fire Insurance Association, Unity buildings, St. Giles’ street
Unity Life Assurance Association, Unity buildings, St. Giles’ street
Unity Fire and Life, Bardwell G. S., St. Stephen’s road
United Patriots’ National Benefit Society, Bardwell G. S., St.
Stephen’s road
Iron and Brass Founders—
Barnard and Bishop, Calvert street and Norfolk Iron Works, St.
Miles’ bridge
Barnes, John, St. Miles’ foundry
Blyth, Robert, Westlegate street
Blyth and Co., Ber street
Campling, James, Buff Coat lane and Golden Ball street
Holmes and Sons, Castle hill
Murrell, William, Crook’s place, St. Stephen’s square
Shalders, William, jun., Bank plain
Smithdale, Thomas, St. Ann’s foundry, St. Ann’s lane, King street
Sparke and Co., Thorn lane
Stevens, G. and W., Orford hill
Turner, James, Palace plain
Watts, Riches, and Buck, Rose lane
Ironmongers—
Baker and Hornor, Post-Office street
Barnard and Bishop, Gentleman’s walk
Barnard and Boulton, London street and Castle street
Bayfield and Son, Magdalen street
Blofield, Thomas, Bridewell alley
Browne, John and Son, Upper market
Burcham, Samuel, Charing cross
Buttifant, H. and J., William street, West Pottergate
Caprani and Co., White Lion street
Colman and Glendenning, Rampant Horse street
Cubitt, Samuel Durrant, Mitchell’s court, Market-place; h Victoria
place
Howlett and Co., Haymarket
Hyams, Emanuel, St. Andrew’s hall plain
Leist, James, Wensum street
Lovitt Charles, Botolph street
Orams, Edward, Langham place, Dereham road
Parlour, Henry Edward, London street
Pinson, Henry, Bank plain
Piper and Pigg, London street
Ransome and Sims, Little Orford street
Stevens, G. and W., Orford hill
Thompson, R. and Son, Upper Davey place
Thorns, Robert, Exchange street
Wilkinson, Henry, St. Giles’ street
Woodyard and Co., St. Martin’s at Oak
Livery Stables—
Beddingfield, Nelson, Westlegate street
Cooke, Mrs. Pitt street, St. Mary’s
Feek, William, St. Giles’ road
Mayhew, James, Chapel field
Platten, Peter, Surrey Mews
Sword, John, Rose lane; h Bloomsbury place
Manufacturers—
Allen, George, St. Stephen’s street
Barber, J. L. and Co., St. Martin’s lane
Blake, E. and R. W., St. Edmund’s
Bolingbroke, C. and F., St. Clement’s
Clabburn, Sons and Crisp, Pitt street
Clarke, John, Calvert street
Enfield, William, Colegate street
Foot, Henry, Calvert street
Gardom, John W., Lower Westwick street
Geary, William, St. Augustine’s
Grout and Company, St. Benedict’s
Gunton, Thomas, St. Martin’s at Oak
Hinde, E. and F., Botolph street
Kiddle, Joshua, Calvert street
Middleton and Answorth, Calvert street
Press, William, and Breeze, Philip, Philadelphia
Priest, Richard, St. Giles’ street
Skelton, John, St. Martin’s Palace plain
Springfield, Son and Nephew, St. Martin’s lane
Stannard, Cubitt, St. George’s plain
Sultzer, John, St. Augustine’s street
Towler, Rowling and Allen, Elm hill and 46, Friday street, London
Willett, E., Nephew and Co., Pottergate street
Williams, Case, and Potter, Gildengate street
Williment, Richard, Calvert street
Merchants—
Barber, John and Sons, Haymarket
Bateman, John, Pottergate street
Boardman, Sursham, and Co., Wensum street
Browne, Frederick, King street
Browne, George A., Bracondale
Christie, T., St. Clement’s
Culley and Hart, Duke’s Palace road
De Vear and Philips, Davey place
Everett, Thomas, Bracondale
Gorell, Robert A., silk and cotton, Tudor cottage, Unthank’s road
Harmer, D. and Co., Duke’s palace
Hart, Charles, St. Giles’ street
Hawkes, Robert, (wool,) Willow lane
Leney, Samuel, Pottergate street
Mealing and Mills, Messrs., King street
Read, Thomas W., King street
Reynolds, Edward, Unthank’s road
Rivett and Harmer, Old Post Office court
Roe, John Chambers St. Giles’ road
Millers—
Read, T. W., Trowse
Reynolds, Joshua, St. Augustine’s road
Russell, William, Dereham road
Springfield, Benjamin, New Catton
Utting, Robert, Chapel Field road
Wells, William Harrison, New Mill yard, St. Swithin’s
Milliners and Dressmakers—
Andrews, Mrs. Emily, West Pottergate
Armes, Amelia, Surrey road
Bennett, Sarah, Botolph street
Bexfield, Christiana, Lady’s lane
Bird, Jane, St. John’s Timberhill
Bone, Elizabeth, Lady’s lane
Brighten, Maria, Bethel street
Browne, Maria, Bridge street
Bullen, Mary, London street
Clarke, Maria, St. Gregory’s Church alley
Clarke, Maria, Pottergate street
Cooke, Charlotte, St. Giles’ street
Cooper, Susannah, St. Giles’ hill
Dade, Charlotte, Swan lane
Davey, Jane, Upper St. Giles’
Edwards, Hannah, St. Stephen’s square
Elliot, E., Upper King street
Ford, Elizabeth, Pitt street
Goldspring, Mrs. E., William street
Gooding, Harriet, Red Lion street
Goose, Mrs., Briggs’ street
Goulder, Elizabeth, Magdalen street
Green, Ann, Post-office street
Green, Mary Ann, Colegate street
Hardesty, Mrs., Duke street
Hall, Mrs. Lucia, William street
Howard, Ann, Theatre street
Hurn, Miss E., Bank street
Huson, M. and Company, London street
James, Grace, Rose lane
Kew, Louisa, St. Giles’ street
Lamb, Miss E., Grapes hill
Lomas, Eliza, Lower Goat lane
Madge, Harriet, Pitt street, St. Mary’s
Maltman, Miss J., St. Benedict’s road
Meadows, Susanna, Prince’s street
Meek, Miss, Red Lion court, Magdalen street
Mortimer, Mary and H. E., Willow lane
Paraman, Christiana, St. Giles’ street
Parke, Mary Ann, Bethel street
Parsley, Miss M., Grapes hill
Pashley, Ann, Southwell terrace, New Lakenham
Patten, Harriet, Prince’s street
Pease, Esther, Pottergate street
Prentice, Lydia, Gildengate street
Roper, Agnes, Ten-bell lane
Scofield, Susan, St. Giles’ street
Scott, Eliza, the Crescent place
Severn, Elizabeth, and Blackwell, Mary Ann, Botolph street
Short, Maria, St. George’s Middle street
Swan, Miss Ann, Rising Sun road
Taylor, Elizabeth, Prince’s street
Thirkettle, Mary Ann, St. John’s Timberhill
Thompson, Mrs. Grapes hill
Vincent, Miss Eliza, West End terrace, Grapes hill
Watling, Sarah, Bethel street
Whithers, Martha, Union place
Wortley, Martha, Briggs’ street
Millwrights—
Campling, James, Pump street
Cudbard, John C., Theatre street
Fulcher, William, Gas hill, Mousehold
Gaze, William, St. Paul’s back lane
Slack, Thomas, St. Giles’ hill
Wright, Robert, Muspole street
Music and Musical Instrument Sellers and Teachers—
Baldry, Miss, St. Stephen’s road
Buck, Dr. Z., Close
Burton, Frederic, St. Stephen’s road
Church, George, Theatre street
Clarke, Frederic E., Prince’s street
Darken, James, Pottergate street
Fish, William, Bridewell alley
Gooderham, Samuel, Elm hill
Harcourt, James, Colegate street
Hastings, George, Somerleyton street
Hill, J. F., St. Giles’ terrace
Hill, Horace, Pottergate street
Howlett, Walter, Valentine street
Howlett, William, Gentleman’s walk
Jackson James, Cowgate street
Jackson William, Fishgate street
Jackson William, Prince’s street
Kenningbrooke, David, St. Catherine’s terrace
Madge, G., Somerleyton street
Madge, Robert A., Pitt street, St. Mary’s
Oury and Co., London street
Rice W. H., Somerleyton street, Unthank’s road
Rose, Miss, St. Stephen’s street
Rudd, Henry, St. Giles’ street
Russell, Henry, Magdalen street
Trory, John, Elm hill
Newspapers—
Norfolk News. Proprietorship. Printer and Publisher, Mr. T. W.
Bond; Editor, Mr. J. H. Tillett; published every Saturday
Norfolk Chronicle. Proprietors, Printers and Publishers, Messrs.
William Matchett and Henry Stevenson; Editor, Mr. E. Garrod;
published every Saturday
Norwich Mercury. Proprietor, Printer, Publisher, and Editor, Mr. R.
N. Bacon; published Wednesday and Saturday
Railway Gazette. Published monthly by M. G. Bardwell, St.
Stephen’s street
Weekly Express. Published by Henry Watts, Pottergate street,
every Saturday
News Vendors—
Darken, James, Little London street
Daynes, John, Back of the Inns
Fletcher and Alexander, Gentleman’s walk
Forster, Edwin, St. Stephen’s street
Greene, Charles J., Rose lane
Hill, Lot, Bridewell alley
Jarrold and Sons, London street and Exchange street
Jeary, Robert, Bridewell alley
Taylor, W. B., St. Stephen’s street
Tuck, Robert, Wensum street
Willsea, Joshua, Orford hill
Nursery, Seedsmen, and Gardeners—
Allen, Robert, Grove place, New Lakenham
Booty, John, St. Stephen’s road
Boulton, Richard, Bloomsbury place, Rose lane
Browne, David, Upper London street
Ewing, John W., Exchange street
Farman, Robert, King street
Frost, Hezekiah, Lower close
Green, John, Asylum lane
Harris, Thomas, King street
Howes, James, Magdalen street
Mackie and Stewart, Exchange street
Newman, John, Old Lakenham
Parfitt, Edward, Vauxhall street, Julian place
Pratt, John, Lower close
Reynolds, William, Hall lane, New Lakenham
Sawyer, John, Earlham road
Towell, William, Upper King street
Trollop, George, Hall lane, New Lakenham
Woolbright, Robert, jun., Lower close
Opticians—
Keyzor, Michael, Market-place
Piggin and Dyball, Post-office street
Rossi, George, Market-place; h Unthank’s road
Organ Builders and Pianoforte Manufacturers—
Darken, James, Pottergate street
Howlett, W., the Walk, Market-place
Noble, Mark, Pottergate street
Pawnbrokers—
Cott, Thomas, Pottergate street
Frary, Richard, St. Andrew’s hill
Griggs, Frederic, Upper King street
Harvey and Stannard, William street
Havers, W., St. Paul’s opening
Knight and Ballard, All Saints’ green
Knight, Charlotte, Ber street
Knight, James, St. Benedict’s street
Morgan, W. R., St. Paul’s street
Morgan, William, St. Saviour’s lane
Owen, Frederick, Magdalen street
Owen, Thomas, Colegate street
Samuels and Joseph, St. John’s Timberhill
Shalders, Noah, Westlegate street
Sheward, William, King street
Towler, John B., Bethel street
Woodrow, Thomas, St. Miles’ street
Pill-box Makers—
Martin, R., West Pottergate street
Purdy, John, Cowgate street
Saul, Joseph, West Pottergate street
Physicians—
Copeman, Edward, Bethel street
Dove, H., Tombland
Goodwin, John W., Queen street
Hartmann, Francis Alexander, Surrey street
Hutchinson, Charles, Surrey street
Johnson, James, Theatre street
Ranking, W. H., St. Giles’ street
Wharton, George, Upper close
Plasterers—
Aldis, James, Prince’s street
Brooks, Henry, Hall lane, New Lakenham
Britcher, Charles, Pitt street
Bush, Thomas, Globe street, Union place
Lacey, John, St. Andrew’s Broad street
Lacey, William, Castle hill
Lacey, John G., Ber street
Lucas, William, Chapman’s yard, St. Giles’ street
Nichols, John, Golden Ball street
Page, Jeremiah, Rising Sun road
Parker, Clare, St. Martin’s at Oak
Parnell, Richard, Lady’s lane
Pearson, Edward, Bank street
Russell, Robert George, St. Catherine’s plain
Sexton, R. W., Calvert street
Sexton, H. W., St. Swithin’s
Townshend, William, Golden Ball street
Underwood, Henry, St. Margaret’s plain
Wright, James, Ber street
Youell, Thomas, Cherry street, New Lakenham
Plane Makers—
Griffiths, Hannah, Lower Goat lane and Pottergate street
Killington, Samuel, Pottergate street
Leist, James, Wensum street
Plumbers, Glaziers, and Painters—
Barker, Robert, St. John’s Timberhill
Beaty, Henry, Little London street
Belson, Robert H., King street
Bowers, William, Pottergate street
Brown, Abraham, Chapman’s yard, St. Giles’ street
Campling, Thomas, St. Mary’s street
Candler, John, St. Saviour’s lane
Clabburn, James, St. Martin’s at Oak
Cletheroe, James, Distillery street
Culyer and Bowen, Pottergate street
Delph, William, St. Augustine’s street
Devereux, Edmund, Middle street, St. George’s
Drane, Joseph, Rigby’s court
Dunn, Richard, Surrey road
Ellingham, Henry, Elm hill
Gedge, George, Wounded Hart lane, Upper market
Gilbert, James, Magdalen street
Gooch, George C., Upper King street
Green, John, Pottergate street
Hall, James, Magdalen street
Hall, James, All Saints’ green
Hardy, William E., Dove street
Hawes, George, Mariner’s lane
Jay, John, St. Andrew’s hill
Jones, Peter, St. Margaret’s alley
Kerr, John, Lower Goat lane
King, D. and Son, Prince’s street
King, J. and J., Prince’s street
Love, Charles T., Palace street
Norman, Robert, Chapel-field road
Norton, Robert, Magdalen street
Purdy, Ann, Hall lane, New Lakenham
Quadling, Henry, King street
Sands, Anthony, St. Giles’ hill
Say, Sarah, St. Giles’ street
Self and Howes, Tombland
Starland, George, Surrey street
Storey, Samuel, West Pottergate
Storey, William, West Pottergate
Surflin, William, Bank street
Thwaites, Isaac M., Sardinian Court, St. Stephen’s street
Wicks, William, St. Augustine’s street
Wilde, Frederic, St. Stephen’s street
Winter, William, St. John’s Timberhill
Wordingham, Robert, St. Catherine’s plain
Wright, Joseph, King street
Wright, Walter, Surrey place, New Lakenham
Wright, Walter, Lame Dog road
Printers—
Bacon, R. N., Mercury Office, London street
Bardwell, M. G., Goodman’s yard, St. Stephen’s street
Barnes, Charles, St. George’s plain
Colby, Richard, Golden Dog lane
Daynes, Samuel, St. Stephen’s
Fletcher and Alexander, Gentleman’s walk, Market place
Iungius, J., Pottergate street
Jarrold and Sons, London street and Exchange street
Jeary, Robert, Bridewell alley
Kerr, Stephen J., Distillery street
Lemmon, James, Gun lane
Matchett and Stevenson, Market place
Muskett, Charles, Haymarket
Otty Philip, Orford hill
Oury and Co., London street
Pigg, Henry, London street
Priest, Thomas, Rampant Horse street
Stevens, William Horace, Pottergate street
Thorndick, Henry and Co., Prince’s street
Walker, Robert, Church street, St. Miles’
Watts, Henry, Pottergate street
Professors—
Baldry, Miss (music), St. Stephen’s
Buck, Dr. Z., (music), Close
Bunnett, Edward (music), Upper close
Caro, Simon, (Hebrew), Westlegate street
Curtis, Lambert, (music) Surrey terrace, New Lakenham
Finegan, William Thomas (French), Cow hill
Harcourt, James, (music) St. Clement’s
Hill, J. F. (music), St. Giles’ terrace
Hill, Horace, (music) Pottergate street
Klein, Herr H. (languages) Prince’s street
Lantenant, Camille (French), Prince’s street
Rudd, Henry (music), St. Giles’
Scott, John, B.A., (languages), Bank street
Vlieland, Jerome N., (French), Redwell street
Wilkins, Robert F., (music), Bethel street
Register Offices for Servants—
Baker, Charles, Redwell street
Bayfield, Mrs. F., St. Stephen’s road
Betts, John, Castle meadow
Chandler, Samuel, St. Stephen’s road
Gaze, William, Westlegate street
Green, Ann, Post Office street
Johnson, Robert, Gun lane
Johnson, Mrs., Castle meadow
Moore, Joseph, Magdalen street
Whitehead, George, St. Giles’ hill
Rope and Sack Manufacturers—
Allman, George, King street
Bacon, Josiah Newbegin, Davey place
Hindes and Sons, Red Lion street
Hindes, James, Magdalen street
Hurn, George, Dove street,
Mountain, John, Mill lane, New Catton
Webb, William, Magdalen street
Saddlers and Harness Makers—
Adwick, Thomas, Davey place
Bowes, William, St. Benedict’s street
Breese, Robert, Magdalen street
Calver, John, All Saints’ green
Cannell, John, Ber street
Chettleburgh, Robert, Upper King street
Dickinson, Richard, Castle hill
Fuller, James, Market place
Gowing, Charles, Castle hill
Hallows, George, Rampant Horse street
Harbord, Joseph M., Upper St. Giles’ street
Jolly, Charles W., St. Stephen’s gates, Newmarket road
Kemp, Thomas, Castle hill
Philo, Joseph, Upper London street
Prentice, Samuel, Magdalen street
Wilkinson, Henry Joseph, St. Giles’ street
Saw and File Makers—
Griffiths, Hannah, Lower Goat lane, Pottergate street
Kenyon, John, Lower Goat lane
Leist, James, Wensum street
Lomas, William, St. Gregory’s church alley, Pottergate street
Saw Mills—
Orfeur, John, Fishgate street
Patrick, James F. and Ellis Thomas, St. Miles’
Saul and Fraser, City Saw Mills, St. Martin’s at Palace
Shoe Manufacturers, wholesale—
Barber and Co., Rampant Horse street
Barker and Co., Orford hill
Ford and Son, Colegate street
Gilman, Charles S., St. Giles’ street
Groom, George, St. Stephen’s street
Homan and Co., Upper market-place
Hotblack, John, Orford hill
Kemp, William, Pitt street
Lulham, W. and E., Surrey street
Partridge, John, Scott’s yard, Ber street
Roberts, James, Willow place, New Lakenham
Winter, Charles, Upper market
Woodgate, Philip, Castle street
Shopkeepers—
Abel, William, St. Martin’s at Oak
Alborough, Edmund, Pottergate street
Aldham, James, Tabernacle street
Aldrich, Ewing, St. Benedict’s street
Annison, Robert, Globe street, Union place
Archer, Samuel, Peacock street
Arnup, Thomas, Barrack street
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  • 5.
    Chapter 08 -Location Planning and Analysis 8-1 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. CHAPTER 08 LOCATION PLANNING AND ANALYSIS Teaching Notes Facility location refers to the location of a service or manufacturing facility with respect to customers, suppliers, and other existing facilities such that it allows the company to gain a competitive and/or strategic edge. In making a location decision, both tangible costs (e.g., cost of operating the facility; cost of land (if it applies); cost of labor, taxes, and utilities; cost of inbound and outbound transportation) and intangible costs (e.g., availability of qualified labor and labor climate) must be considered. Because the location decision usually involves making a large capital investment, it not only affects the firm’s ability to compete but also has long-term strategic implications. Therefore, in making the location decision, we should consider issues related to marketing, production, transportation and other relevant costs as well as the strategy of the organization. The importance of various factors in relation to the location decision will vary between service and manufacturing organizations and from industry to industry as well. Reading: Innovative MCI Unit Finds Culture Shock in Colorado Springs 1. The most severe fallouts from the move to Colorado were: a. Numerous key executives and engineers, and hundreds of the division’s minority population refused to relocate, or fled Colorado Springs soon after relocating. b. The move isolated engineers from top management and from marketing colleagues at headquarters, undermining collaboration. c. The professionals whom Mr. Liebhaber hoped to recruit proved difficult and expensive to woo to Colorado Springs. d. Thousands of workers (more than expected) took advantage of the relocation package, undercutting plans to recruit lower-cost employees in Colorado. e. The move cost more than $200 million, far more than anticipated, and most of the expected savings never materialized. 2. Mr. Liebhaber should have sought out more information by conducting surveys of workers, managers, and engineers asking them for the following information: how likely they were to move, ratings of factors that would affect their decision to move, ratings of factors that they valued about their current work environment, and ratings about factors that they considered important for quality of life issues. Mr. Liebhaber seems to have considered his own quality of life and work issues only. Reading: Site Selection Grows Up: Improved Tech Tools Make the Process Faster, Better 1. Tech tools have improved the process of site selection by providing in-depth market research analyzing traffic volumes, concentration of other retail businesses, and demographic data. In addition, some of these tools provide aerial photographs of proposed sites and surrounding areas. Some tools allow users to plug in the site characteristics criteria and a proposed location and then push a button to receive output such as maps, reports, and models. Other tools provide market optimization software that informs the user on how best to carve out territories, helping to eliminate encroachment and cannibalization. 2. Franchisors also can use geoVue and other similar tools to analyze changes in performance, demographics, or other factors that would warrant closing or relocating a facility.
  • 6.
    Chapter 08 -Location Planning and Analysis 8-2 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Answers to Discussion and Review Questions 1. Location decisions can have an impact on access to markets, costs (including materials, labor, rent, construction, and transportation), quality of work life (e.g., community-related factors), and growth potential. 2. The fact that similar businesses are located widely underscores the futility of searching for that “one best” location. However, it does not necessarily follow that little attention is needed in finding a suitable location. Many organizations that have not been successful are no longer in business (e.g., service stations in poor locations, motels bypassed by an expressway, and so on). Moreover, others currently in operation might be much more profitable in another location. For some businesses (e.g., restaurants) regional factors are not particularly significant, and even community-related factors are of little importance. However, site-related factors are extremely important. Similarly, there are numerous examples of firms that are less affected by community or site factors than they are by regional factors (i.e., nearness to market, labor, or raw materials). 3. Important community factors include size of the community, public transportation, schools, recreational facilities, libraries, restaurants, shopping centers, cultural and entertainment selections, and so on. 4. Manufacturing and non-manufacturing organizations tend to approach location decisions in a similar way, but the factors that are important to each tend to differ. Although both tend to take costs and profits into consideration, manufacturing firms are often concerned with location of raw materials, transportation costs, availability of energy and water, and similar factors. Non- manufacturing firms often are more concerned with convenience, access to markets, traffic flow, and the like. 5. Foreign locations may offer lower taxes, access to markets, availability of raw materials, lower transportation costs (due to nearness to market), and lower labor costs than a comparable domestic location. Potential drawbacks often relate to the political and economic stability of the host country and attitudes of the populace towards a particular nation, industry, or firm. 6. Location rating, or factor rating, is a qualitative technique used to develop an overall composite index for an alternative, which can be used to compare location alternatives. It involves identifying relevant factors, assigning relative weights to the factors, and rating each alternative with respect to the factors. 7. The first step is to decide on the criteria to use to evaluate location alternatives (e.g., cost, profits, community service, etc.). The second step is to identify any important factors that will dominate the decision. The third step is to develop location alternatives (country, general region, small number of community alternatives, and site alternatives among the community alternatives). The fourth step is to evaluate the alternatives and make a selection. 8. Locational breakeven analysis generally assumes the following: a. Fixed costs are constant for the range of probable output. b. Variable costs are linear for the range of probable output. c. The level of output that will be required can be estimated within a narrow range. d. A single product is involved. 9. Recent trends include the location of foreign manufacturing plants in the United States, having smaller factories located close to markets, choosing nearby suppliers, low-cost labor is becoming less of a factor in many industries, and advances in information technology make it less important to have design, engineering, etc. close to the factory. Taking Stock 1. Due to economies of scale, the centrally located large facility will be more efficient. The scheduling and coordination between the large facility and suppliers or customers will be
  • 7.
    Chapter 08 -Location Planning and Analysis 8-3 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. simplified. However, due to distance, transportation/distribution costs to or from the large facility will be much higher than those costs would be when using several smaller dispersed facilities instead. Having several smaller dispersed facilities will not only reduce the transportation cost but also increase the flexibility of the firm in terms of being able to reduce distribution lead time, thus resulting in faster deliveries or receipts of goods or merchandise. 2. Unlike the process design decision, the facility location decision is a macro decision and thus requires the involvement of top-level management. The larger the facility, the higher the level of involvement of the company personnel will be. In terms of various functions or departments within the company, manufacturing (or operations), logistics and distribution, marketing, and strategic planning must be involved. Depending on the type of facility considered, other groups may also need to be included in making this important decision. 3. Due to the advancement of data mining and data warehousing, and the related improvements in computers’ ability to store and exchange data, we can generate much more useful information to make the facility location decision. Critical Thinking Exercises 1. The company does have some social responsibility. Because the company employs such a large percentage of the city’s workforce, its leaving is certain to have a major impact on town businesses. It is likely that unless new sources of employment emerge, some residents may be forced to move away, and many businesses may fail, or barely get by. Thus, the company must weigh the projected benefits of the move against the actual and social costs of the move. It also must factor in the primary reasons for the move. These might include high taxes, adverse weather conditions, a shift in its markets, poor public relations, labor strife, an aging facility that has to be replaced, an insufficient supply of essential labor skills, and a need to be closer to a major customer. 2. Trade-offs involved would include: a. The nature of current, and more importantly, the forecasted future demand. b. Current demographics and the future expected changes in demographics for this area. c. The nature and type of competition for this area. We will need to predict what our competitors will be doing in the short-term as well as in the long-term. d. We need to divide the area into several sub-areas and consider the advantages and disadvantages of opening a store in each of the sub-areas. e. What is the projected impact of the new location(s) on the sales of the existing locations? If the demand is too low and we decide to open more than one site, we will have to experience the cost of closing at least one of the existing locations and perhaps absorb the loss of sales in our existing store. On the other hand, if the demand is higher than we expected, and we opened up a store only on one site, we will have to consider the opportunity cost of lost sales and profit.
  • 8.
    Chapter 08 -Location Planning and Analysis 8-4 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 3. Options Pros Cons Avoid such locations. Avoid the problem completely. Miss out on potential business. Locate there and deal with it. Potential business. Need to make sure workers know and abide by the policy. Risk cheating and possible consequences. When in Rome … (assuming “bribes” are more like “tips” to service people). Potential business. Probably a fine line between tipping and bribing, very risky. 4. Student answers will vary. Some possible answers follow: a. If a company located a manufacturing facility that creates heavy pollution adjacent to an elementary school or a retirement home, this action would violate the Common Good Principle. b. If the CEO of a corporation accepted a bribe to locate a new facility in a city, this action would violate the Virtue Principle. c. If an executive asked a subordinate to alter some numbers in a factor-scoring model so that the executive’s location choice came out on top, this action would violate the Rights Principle and the Virtue Principle. Solutions 1. Given: We have the following information shown below for two plant location alternatives: Omaha Kansas City R $185 $185 v $36 $47 Annual FC $1,200,000 $1,400,000 Expected annual demand (units) (Q) 8,000 12,000 Determine the expected profits per year for each alternative: Profit = Q(R – v) – FC Omaha: 8,000($185 – $36) – $1,200,000 = -$8,000 Kansas City: 12,000($185 – $47) – $1,400,000 = $256,000 Conclusion: Kansas City would produce the greater profit.
  • 9.
    Chapter 08 -Location Planning and Analysis 8-5 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 2. Given: We have the following information shown below for three potential locations for a new outlet: A B C R $2.65 $2.65 $2.65 v $1.76 $1.76 $1.76 Monthly FC $5,000 $5,500 $5,800 a. Determine the monthly volume necessary at each location to realize a monthly profit of $10,000 (round to 1 decimal). 𝑄 = 𝑆𝑝𝑒𝑐𝑖𝑓𝑖𝑒𝑑 𝑝𝑟𝑜𝑓𝑖𝑡+𝐹𝐶 𝑅−𝑣 Location A Volume: 𝑄 = 𝑆𝑝𝑒𝑐𝑖𝑓𝑖𝑒𝑑 𝑝𝑟𝑜𝑓𝑖𝑡+𝐹𝐶 𝑅−𝑣 = 10,000 + 5,000 2.65−1.76 = 16,853.9 𝑢𝑛𝑖𝑡𝑠 Location B Volume: 𝑄 = 𝑆𝑝𝑒𝑐𝑖𝑓𝑖𝑒𝑑 𝑝𝑟𝑜𝑓𝑖𝑡+𝐹𝐶 𝑅−𝑣 = 10,000 + 5,500 2.65−1.76 = 17,415.7 𝑢𝑛𝑖𝑡𝑠 Location C Volume: 𝑄 = 𝑆𝑝𝑒𝑐𝑖𝑓𝑖𝑒𝑑 𝑝𝑟𝑜𝑓𝑖𝑡+𝐹𝐶 𝑅−𝑣 = 10,000 + 5,800 2.65−1.76 = 17,752.8 𝑢𝑛𝑖𝑡𝑠 b. Determine the expected profits at each facility given the expected monthly volumes: A = 21,000 per month, B = 22,000 per month, & C = 23,000 per month. Profit = Q(R – v) – FC Location A: 21,000($2.65 – $1.76) – $5,000 = $13,690 per month Location B: 22,000($2.65 – $1.76) – $5,500 = $14,080 per month Location C: 23,000($2.65 – $1.76) – $5,800 = $14,670 per month Conclusion: Location C would yield the greatest profits.
  • 10.
    Chapter 08 -Location Planning and Analysis 8-6 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 3. Given: There are two alternatives for which costs and revenue are listed below: A B R $17,000 $17,000 v $14,000 $13,000 Annual FC $800,000 $920,000 a. Find the volume at which the two locations have the same total cost (TC). TC = FC + VC TC = FC + (Q x v) TC (Location A) = $800,000 + $14,000Q TC (Location B) = $920,000 + $13,000Q Set the two cost equations equal and solve for Q: $800,000 + $14,000Q = $920,000 + $13,000Q $14,000Q – $13,000Q = $920,000 – $800,000 $1,000Q = $120,000 Q = $120,000 / $1,000 Q = 120 units b. Range over which A and B would be superior: Location A has the lowest fixed costs; therefore, it is preferred at lower volumes. Conclusion: Location A Preferred: 0 < 120 units Location B Preferred: > 120 units 4. Given: There are three alternatives for which costs are given below: A (new) B (sub) C (expand) v $500 $2,500 $1,000 Annual FC $250,000 --- $50,000 a. Step 1: Determine the total cost equation for each alternative. TC = FC + VC TC = FC + (Q x v) A: TC = $250,000 + $500Q B: TC = $2,500Q C: TC = $50,000 + $1,000Q
  • 11.
    Chapter 08 -Location Planning and Analysis 8-7 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Step 2: Graph the alternatives. Step 3: Determine over what range each alternative is preferred. Looking at the graph, we can tell that Alternative B is preferred over the lowest range, Alternative C is preferred over the middle range, and Alternative A is preferred over the highest range. First, we find the indifference (break-even) point between Alternatives B & C by setting their total cost equations equal to each other and solving for Q. B: TC = $2,500Q C: TC = $50,000 + $1,000Q $2,500Q = $50,000 + $1,000Q $2,500Q – $1,000Q = $50,000 $1,500Q = $50,000 Q = $50,000 / $1,500 Q = 33.33 units Second, we find the indifference (break-even) point between Alternatives C & A by setting their total cost equations equal to each other and solving for Q. C: TC = $50,000 + $1,000Q A: TC = $250,000 + $500Q $50,000 + $1,000Q = $250,000 + $500Q $1,000Q – $500Q = $250,000 – $50,000 $500Q = $200,000 Q = $200,000 / $500 Q = 400 units A (new location) C (expansion) B (sub- contract) 33.3 100 200 300 400 500 400 300 200 100 0 TC ($000) B C A [250] [50] No. of Boats/yr.
  • 12.
    Chapter 08 -Location Planning and Analysis 8-8 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Conclusion: Alternative B preferred: < 33.33 units Alternative C preferred: > 33.33 units to < 400 units Alternative A preferred: > 400 units b. Expected volume of 150 boats: Based on the graph, Alternative C would yield the lowest total cost (TC) at a volume of 150 boats. c. Other factors that might be considered when deciding between the expansion and subcontracting alternatives include subcontracting costs will be known with greater certainty, subcontracting provides a secondary (backup) source of supply, and expansion offers more control over operations. 5. Rework Problem 4b using this additional information: Alternative A (New Location) will have an additional $4,000 in fixed costs per year. Alternative B (Subcontracting) will have $25,000 in fixed costs per year. Alternative C (Expansion) will have an additional $70,000 in fixed costs per year. Step 1: Change the costs in the table. A (new) B (sub) C (expand) v $500 $2,500 $1,000 Annual FC $254,000 $25,000 $120,000 Step 2: Determine the total cost equation for each alternative. TC = FC + VC TC = FC + (Q x v) A: TC = $254,000 + $500Q B: TC = $25,000 + $2,500Q C: TC = $120,000 + $1,000Q Step 3: Find TC for 150 units. A: TC = $254,000 + $500(150) = $329,000 B: TC = $25,000 + $2,500(150) = $400,000 C: TC = $120,000 + $1,000(150) = $270,000 Conclusion: Alternative C (Expand) would yield the lowest total cost for an expected volume of 150 boats.
  • 13.
    Chapter 08 -Location Planning and Analysis 8-9 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 6. Given: Expected annual volume (Q) = 10,000 units. There are three lease alternatives for which costs are given below: Memphis Biloxi Birmingham Lease building & equipment $40,000 $60,000 $100,000 Transportation $50,000 $60,000 $25,000 v $8 $4 $5 Step 1: Determine fixed cost (FC) for each alternative & add FC to table. FC = Lease cost + transportation cost. Memphis Biloxi Birmingham Lease building & equipment $40,000 $60,000 $100,000 Transportation $50,000 $60,000 $25,000 Annual FC $90,000 $120,000 $125,000 v $8 $4 $5 Step 2: Determine the total cost equation for each alternative. TC = FC + VC TC = FC + (Q x v) Memphis: $90,000 + $8Q Biloxi: $120,000 + $4Q Birmingham: $125,000 + $5Q Step 3: Find TC for 10,000 units. Memphis: $90,000 + $8(10,000) = $170,000 Biloxi: $120,000 + $4(10,000) = $160,000 Birmingham: $125,000 + $5(10,000) = $175,000 Conclusion: The Biloxi alternative yields the lowest total cost for an expected annual volume of 10,000 units.
  • 14.
    Chapter 08 -Location Planning and Analysis 8-10 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 7. Given: There are two alternative shop locations for which costs are shown below: City Outside R $90 $90 v $30 $40 Monthly FC $7,000 $4,700 a. (1) Monthly profit for Q = 200 cars: Step 1: Determine total profit equation for each alternative. Total profit = Q(R – v) – FC City: Q($90 – $30) – $7,000 Outside: Q($90 – $40) – $4,700 Step 2: Determine total profit for each alternative at the expected monthly volume. City: 200($90 – $30) – $7,000 = $5,000 Outside: 200($90 – $40) – $4,700 = $5,300 Conclusion: Outside location yields the greatest profit if monthly demand is 200 cars. (2) Monthly profit for Q = 300 cars: City: 300($90 – $30) – $7,000 = $11,000 Outside: 300($90 – $40) – $4,700 = $10,300 Conclusion: City location yields the greatest profit if monthly demand is 300 cars. b. Determine the indifference (break-even point) between the two locations. Set their total profit equations equal to each other and solve for Q: Q($90 – $30) – $7,000 = Q($90 – $40) – $4,700 $60Q – $7,000 = $50Q – $4,700 $60Q – $50Q = -$4,700 – (-$7,000) $10Q = $2,300 Q = $2,300 / $10 Q = 230 cars
  • 15.
    Chapter 08 -Location Planning and Analysis 8-11 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 8. Given: We are provided the location factors below for four different types of organizations. Factor Local bank Steel mill Food warehouse Public school Convenience for customers Attractiveness of building Nearness to raw materials Large amounts of power Pollution controls Labor cost and availability Transportation costs Construction costs Student answers will vary regarding how they rate the importance of each factor in terms of making location decisions using L = low importance, M = moderate importance, and H = high importance. One possible set of answers is given below. Factor Local bank Steel mill Food warehouse Public school Convenience for customers H L M–H M–H Attractiveness of building H L M M–H Nearness to raw materials L H L M Large amounts of power L H L L Pollution controls L H L L Labor cost and availability L M L L Transportation costs L M–H M–H M Construction costs M H M M–H
  • 16.
    Chapter 08 -Location Planning and Analysis 8-12 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 9. Given: We are given factors, weights, and factor rating scores for three locations. Scores range from 1 – 100 (best). Location Score Factor Wt. A B C Convenience .15 80 70 60 Parking .20 72 76 92 Display area .18 88 90 90 Shopper traffic .27 94 86 80 Operating costs .10 98 90 82 Neighborhood .10 96 85 75 1.00 Multiply the factor weight by the score for each factor and sum the results for each location alternative. Weight x Score Factor Wt. A B C Convenience .15 .15(80) = 12.00 .15(70) = 10.50 .15(60) = 9.00 Parking .20 .20(72) = 14.40 .20(76) = 15.20 .20(92) = 18.40 Display area .18 .18(88) = 15.84 .18(90) = 16.20 .18(90) = 16.20 Shopper traffic .27 .27(94) = 25.38 .27(86) = 23.22 .27(80) = 21.60 Operating costs .10 .10(98) = 9.80 .10(90) = 9.00 .10(82) = 8.20 Neighborhood .10 .10(96) = 9.60 .10(85) = 8.50 .10(75) = 7.50 1.00 87.02 82.62 80.90 Conclusion: Based on composite score, Location A seems to be the best.
  • 17.
    Chapter 08 -Location Planning and Analysis 8-13 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 10. Given: We are given factors, weights, and factor rating scores for three locations. Scores range from 1 – 100 (best). Location Score Factor Wt. East #1 East #2 West Initial Cost 8 100 150 140 Traffic 10 40 40 30 Maintenance 6 20 25 18 Dock space 6 25 10 12 Neighborhood 4 12 8 15 Multiply the factor weight by the score for each factor and sum the results for each location alternative. Weight x Score Factor Wt. East #1 East #2 West Initial Cost 8 8(100) = 800 8(150) = 1200 8(140) = 1120 Traffic 10 10(40) = 400 10(40) = 400 10(30) = 300 Maintenance 6 6(20) = 120 6(25) = 150 6(18) = 108 Dock space 6 6(25) = 150 6(10) = 60 6(12) = 72 Neighborhood 4 4(12) = 48 4(8) = 32 4(15) = 60 1518 1842 1660 Conclusion: Based on composite score, Location East #2 seems to be the best.
  • 18.
    Chapter 08 -Location Planning and Analysis 8-14 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 11. Given: We are given factors and factor rating scores for three locations. Scores range from 1 – 10 (best). Location Score Factor A B C Business services 9 5 5 Community services 7 6 7 Real estate cost 3 8 7 Construction costs 5 6 5 Cost of living 4 7 8 Taxes 5 5 4 Transportation 6 7 8 a. Assume that the manager weights each factor equally. Because there are seven factors, each factor will have a weight of 1/7. Therefore, we can sum the scores and divide by 7 to determine the weighted score for each alternative. Factor A B C Business services 9 5 5 Community services 7 6 7 Real estate cost 3 8 7 Construction costs 5 6 5 Cost of living 4 7 8 Taxes 5 5 4 Transportation 6 7 8 Total 39 44 44 Total / 7 5.57 6.29 6.29 Conclusion: Location B or C is best, followed by Location A.
  • 19.
    Chapter 08 -Location Planning and Analysis 8-15 Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. b. Two of the factors (business services and construction costs) are given weights that are double the weights of the other factors. We will give these two factors weights of 2/9 and the other five factors weights of 1/9. Then, we will multiply each factor’s rating by that factor’s weight. Factor Location Score Weight Weight x Score Business Services 9 5 5 2/9 18/9 10/9 10/9 Community Services 7 6 7 1/9 7/9 6/9 7/9 Real Estate Cost 3 8 7 1/9 3/9 8/9 7/9 Construction Costs 5 6 5 2/9 10/9 12/9 10/9 Cost of Living 4 7 8 1/9 4/9 7/9 8/9 Taxes 5 5 4 1/9 5/9 5/9 4/9 Transportation 6 7 8 1/9 6/9 7/9 8/9 1.0 53/9 55/9 54/9 Conclusion: Location B is best, followed by Location C, and then Location A. 12. Given: A toy manufacturer produces toys in five locations and will ship raw materials from a new, centralized warehouse. The monthly quantities to be shipped to each location are identical. The coordinates for all five locations are shown below. Location X Y A 3 7 B 8 2 C 4 6 D 4 1 E 6 4 We know that the quantities to be shipped to each location are identical so we can eliminate quantities from consideration. The correct formulas for the center of gravity are shown below: 𝑥̅ = ∑ 𝑥𝑖 𝑛 𝑦 ̅ = ∑ 𝑦𝑖 𝑛
  • 20.
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  • 21.
    Princess Royal, CunninghamWilliam, Rampant Horse street Prospect House, Watson James, Philadelphia Punch and Chop house, Dawson William, Upper market Queen Adelaide, Arms Daniel, West End street Queen Adelaide, Marshall Joseph, Pitt street Queen’s Arms, Pye Jabez, Pump street Queen Ann, Raven Edward, Church street Queen’s Arms, Minns John, Magdalen street Queen Caroline, Love William, Cowgate street Queen Caroline, Osborne Harriet, St. Martin’s at Oak Queen’s Head, Fox Isaac, St. Giles’ street Queen’s Head, Dunn James, Quay side Queen of Hungary, Clarke William, St. Benedict’s street Queen Victoria inn, Brown William, Magdalen street Queen Victoria, Gooch Isaac, Queen street, Crook’s place Queen Victoria, Roe Charlotte, Pottergate street Railway inn, Wilson James, Trowse Millgate Rainbow tavern, Lock Elizabeth, Holl’s lane Rainbow, Thwaites John, King street Rampant Horse Commercial and Family hotel, Louth Robert, Rampant Horse street Rampant Horse, Norton Henry, Fishgate street Raven, Rowland Daniel, King street Recruiting Sergeant, Crancher John, Ber street Red House, Butcher Walter Wilton, St. John’s Timberhill Red Lion, Howard Thomas, Bishopgate street Red Lion, Hewitt George, Red Lion street Red Lion, Morris George, Magdalen street Red Lion, Howe John Carter, Magdalen street Red Lion, Onley Daniel, Brazen Doors road Reindeer tavern, Kerridge John, St. Benedict’s road Richmond Hill inn, Youngs Peter, Bracondale Rifleman, Cuddon Ann, All Saints’ green
  • 22.
    Rising Sun, PlayfordWilliam, Rising Sun lane Rising Sun, Abel John, Rising Sun road Robin Hood, Dawes Larrance, St. Benedict’s road Robin Hood, Spooner Edward, Barrack street Roebuck, Sadler John, Trafalgar street, New Lakenham Rosary tavern, Sheedy Rachael, Thorpe hamlet Rose and Crown, Gibbs Richard, Bishopgate street Rose and Thistle, Arms Frederick Thomas, Barn road Rose inn, Eaton Mary Ann, St. Stephen’s street Rose tavern, Ram Robert, Palace street Rose tavern, Burrell Robert, St. Martin’s at Oak Rose tavern, Smith John Watson, Rose lane Rose, Wall James, Cowgate street Rose tavern, Florence, George, Thorn lane Rose tavern, Seaton Mary Ann, St. Stephen’s street Royal Oak, Browne Mary Ann, St. Augustine’s street Royal Oak, Cooper Nathaniel, Heigham street Royal Oak, Minford George, Chapel street, Crook’s place Royal Oak, Cossey Robert, St. Martin’s at Oak Royal Hotel, Heseltine James, Market place Royal Standard, Wizker, Nicholas, Union place Saracen’s Head inn, Wiggins John, St. Giles’ street Sardinian tavern, Howard James, St. Stephen’s street Saw Mills tavern, Clarke Sophia, Fishgate street Sawyers, English Mark, St. Paul’s church plain Seven Stars, Denmark William, Barrack street Shakespeare tavern, Booth Thomas, Colegate street Shakespeare tavern, Hollis Robert, Theatre street Ship, Clarke John, Cowgate street Ship inn, Pallant Robert, Thorn lane Ship, Littlewood Ephraim, King street Shirehall tavern, Ling Abraham, Castle hill Shuttle, Atkins Thomas, Heigham street
  • 23.
    Shuttle, Plunkett John,Saint Augustine’s street Shoulder of Mutton, Carter James, St. Augustine’s street Shoulder of Mutton, Beckham Benjamin, St. Stephen’s street Shoulder of Mutton, Mann James, St. Andrew’s hill Sir John Barleycorn, Mason John Leeds, Orford hill Sir John Barleycorn, Bell John, Cowgate street Somerset tavern, Leech John, Queen street, Crook’s place Sons of Commerce, Gooch Henry James, Thorn lane Southgate house, Brinkley James, Front row, New Lakenham Saint Paul’s tavern, Severn Samuel, Cowgate street Sportsman, Quinton William, Barrack street St. John’s Head, Gent David, St. Miles’ street Stag, Wigg Edward, St. Benedict’s Stag’s Head, Hubbard Henry, Prince’s street Star Commercial and Family hotel, Watson John, Haymarket Steam Packet House, Grimes John, King street Steam Packet, Hilling Mary, King street Steam Packet, Thompson William King street Suffolk Arms, Moore Elizabeth, St. Martin’s at Oak Sun, Kemp James Samuel, Saint Mary’s street Sun and Anchor, Thorpe Thomas, Edward, Colegate street Surrey inn, Smith James, Grove place, New Lakenham Surrey tavern, Scarlet Robert, Surrey road Sussex Arms, Seeley John, Saint Augustine’s street Swan, Tuddenham John, Cowgate street Swan tavern, Tuddenham Edward, Swan lane Swan hotel, Asker Eliza, Upper market Swan, Kett George William, Magdalen street Swan, Snelling Thomas, King street Swiss Cottage tavern, Laws Robert, St. Benedict’s road Ten Bells, Browne Henry, St. Benedict’s street Theatre tavern, King Samuel, Bethel street Three Compasses, Rix William, Upper King street
  • 24.
    Three Kings, RichesJohn, St. Benedict’s Three Pigeons, Newman Sarah, Fishgate street Three Tubs, Ulph James, Barrack street Three Tuns, Barber Sarah, King street Three Turks, Codling Robert, Lower Westwick street Tiger, Moy James, Fishgate street Toper, Bryant Samuel, Thorn lane Town-house tavern, Copland John, Saint Andrew’s hill Trowel and Hammer, Spurling William, St. Stephen’s road True Briton, Wright Thomas, New Catton Trumpet Inn, Fuller Robert, St. Stephen’s street Tuns tavern, Collett Robert George, Whitefriars’ street Tuns tavern, Eastwood James, St. Miles’ street Tunns inn, Kemp William, Rising Sun road Tuns tavern, Cowan Charlotte, All Saints’ green Turkey Cock, Swash Maria, Church street, Saint Simon’s Two Brewers, Wallace James, Saint John’s Maddermarket Two Brewers, Cubitt Thomas, Magdalen street Two-necked Swan, Moore Eleanor, Upper market Two-necked Swan, Thurling James, St. Stephen’s street Two Quarts inn, Playford Arminger, St. George’s Bridge street Two Quarts, Amies William, Pottergate street Unicorn, Browne George, St. Stephen’s street Unicorn, Easton Isaac, St. Mary’s plain Vauxhall tavern, Willison Hannah, Julian place Victoria tavern, Hammond John, Upper walk, Market place, Victoria gardens, Blackbourne Wm. Berry, St. Stephen’s gates Victory, Balls Frederic, Rampant Horse street Waggon and Horses, Aylmer John, Tombland Waggon and Horses, Willsea John, St. Miles’ street Waterloo tavern, Smith Edward, Upper Market place Waterman, Briggs John, St. Margaret’s plain West-end Retreat, Barnes John Edward, Holl’s lane
  • 25.
    Whalebone, Sexton Edward,New Catton Wheatsheaf, Woods Robert John, St. Stephen’s street Wheatsheaf inn, Cole Eliza, Castle hill Wheatsheaf inn, Baxter Robert, Bethel street White Hart, Drake Francis, St. Miles’ street White Hart inn, Crickmore Henry, Upper market Whitefriars’ tavern, Rily Francis, Whitefriars’ street White Horse, Howman Samuel, Hay hill White Horse, Stubbs George, St. Andrew’s broad street White Horse inn, Mason William, Magdalen street White Horse inn, Lacey William, Castle hill White Horse, Rix William, Bridge street, St. Lawrence White House, Coleman Timothy, Trafalgar street, New Lakenham White Lion, King George, Prince’s street White Lion, Howman William, St. Martin’s at Oak White Lion, Howes James, Magdalen street White Lion, Crowe George, St. Benedict’s street White Lion, Ives Elizabeth, Upper King street White Lion inn, Bray Charles, White Lion street White Lion, Hall William, St. Martin’s at Palace White Rose inn, Browne Henry, Back of the Inns White Swan, Wilson Robert, St. Benedict’s street Wild Man inn, Beeton John, St. Andrew’s hill William the Fourth, Cowan Charlotte, Gildengate street William the Fourth, Fountain Henry, King street, Crook’s place William the Fourth, Harper William, Second Cross street, Union place William Tell, Kilburn William, Castle hill Windsor Castle, Bullard William, Silver road Wine Coopers’ Arms, Cooper Eliza, Lower Goat lane Wine Coopers’ Arms, Emms Charles, Cross street, St. Giles’ road Wine Cooper’s Arms, Bales Jonathan, St. Augustine’s street Wine tavern, Blazeby Thomas, St. Benedict’s street
  • 26.
    Wine tavern, LawsJames, Upper St. Giles’ Wine Vaults, Kingdom Priscilla, Queen street, Crook’s place Woolpack, Thrower Noah, Golden Ball street Woolpack, Mann Matthew, St. Martin’s at Oak Woolpack inn, Barnes Mary, Saint George’s plain World’s-end, Drage William, World’s-end lane Wrestlers, Fake John, St. James’ street Yarmouth Arms, Snelling John, Upper market York tavern, Eastaugh Mary, Castle meadow Insurance Agents— Athenæum Fire and Life Insurance Company, Tayler Francis George, Castle meadow Alliance Fire and Life Assurance Company, Brown Henry, Gentleman’s walk Albion Life Assurance Company, Pigg Henry, London street Church of England, Atkinson J. G., Post-office street Colonial Life, Clowes Francis, St. Andrew’s hall plain Clerical Medical and General, Cubitt George, Gentleman’s walk Cambrian and Universal, Bardwell G. S., St. Stephen’s road Economic (Life), Bolingbroke Horatio, St. Giles’ street General Hail Storm Society, Forrester George, Upper close General Fire and Life Assurance Society, Cubitt George, Gentleman’s walk, Market-place Hail Storm, Gilman, C. S., Fisher’s lane Hill Life Assurance, Land Thomas, King street Legal and Commercial Life Insurance Company, Copeman William, Gentleman’s walk, Market-place Manchester Fire Insurance Company, Copeman William, Gentleman’s walk National Mercantile Life Assurance Society, Fletcher and Alexander, Gentleman’s walk, Market-place
  • 27.
    National Live StockInsurance Association, Unity buildings, St. Giles’ str. National Life Assurance Society, Goodwin Charles, Willow lane National Economic Hail Storm Insurance Company, Unity buildings, St. Giles’ street Norwich Union Provident Society, Cubitt George, Gentleman’s walk, Market-place Norwich Union Fire and Life Insurance Society, Surrey street Norwich Union Fire and Life Society, Forrester George, Upper close Norwich Equitable Fire Assurance Society, Bank street; Skipper John Norfolk Farmers’, Gilman C. S., Fisher’s lane Norfolk and Norwich Economic Building Society, Unity buildings, St. Giles’ street People’s Provident, Bilby Thomas, St. Catherine’s plain Provident Building Society, Buttifant Josiah, St. Andrew’s plain; h Cow hill Royal Insurance Company, Preston Arthur, Bank street Rock Life Assurance Company, Harrod Mr., Bank street Scottish Equitable, Clowes Francis, St. Andrew’s hall plain Scottish Widows’ Fund Life Assurance Society, Hansell Henry, Upper close Times Life Assurance Society, Copeman William, Gentleman’s walk, Market-place Travellers’ and Marine, Bilby Thomas, St. Catherine’s plain Unity Fire Insurance Association, Unity buildings, St. Giles’ street Unity Life Assurance Association, Unity buildings, St. Giles’ street Unity Fire and Life, Bardwell G. S., St. Stephen’s road United Patriots’ National Benefit Society, Bardwell G. S., St. Stephen’s road Iron and Brass Founders—
  • 28.
    Barnard and Bishop,Calvert street and Norfolk Iron Works, St. Miles’ bridge Barnes, John, St. Miles’ foundry Blyth, Robert, Westlegate street Blyth and Co., Ber street Campling, James, Buff Coat lane and Golden Ball street Holmes and Sons, Castle hill Murrell, William, Crook’s place, St. Stephen’s square Shalders, William, jun., Bank plain Smithdale, Thomas, St. Ann’s foundry, St. Ann’s lane, King street Sparke and Co., Thorn lane Stevens, G. and W., Orford hill Turner, James, Palace plain Watts, Riches, and Buck, Rose lane Ironmongers— Baker and Hornor, Post-Office street Barnard and Bishop, Gentleman’s walk Barnard and Boulton, London street and Castle street Bayfield and Son, Magdalen street Blofield, Thomas, Bridewell alley Browne, John and Son, Upper market Burcham, Samuel, Charing cross Buttifant, H. and J., William street, West Pottergate Caprani and Co., White Lion street Colman and Glendenning, Rampant Horse street Cubitt, Samuel Durrant, Mitchell’s court, Market-place; h Victoria place Howlett and Co., Haymarket Hyams, Emanuel, St. Andrew’s hall plain Leist, James, Wensum street Lovitt Charles, Botolph street Orams, Edward, Langham place, Dereham road
  • 29.
    Parlour, Henry Edward,London street Pinson, Henry, Bank plain Piper and Pigg, London street Ransome and Sims, Little Orford street Stevens, G. and W., Orford hill Thompson, R. and Son, Upper Davey place Thorns, Robert, Exchange street Wilkinson, Henry, St. Giles’ street Woodyard and Co., St. Martin’s at Oak Livery Stables— Beddingfield, Nelson, Westlegate street Cooke, Mrs. Pitt street, St. Mary’s Feek, William, St. Giles’ road Mayhew, James, Chapel field Platten, Peter, Surrey Mews Sword, John, Rose lane; h Bloomsbury place Manufacturers— Allen, George, St. Stephen’s street Barber, J. L. and Co., St. Martin’s lane Blake, E. and R. W., St. Edmund’s Bolingbroke, C. and F., St. Clement’s Clabburn, Sons and Crisp, Pitt street Clarke, John, Calvert street Enfield, William, Colegate street Foot, Henry, Calvert street Gardom, John W., Lower Westwick street Geary, William, St. Augustine’s Grout and Company, St. Benedict’s Gunton, Thomas, St. Martin’s at Oak Hinde, E. and F., Botolph street
  • 30.
    Kiddle, Joshua, Calvertstreet Middleton and Answorth, Calvert street Press, William, and Breeze, Philip, Philadelphia Priest, Richard, St. Giles’ street Skelton, John, St. Martin’s Palace plain Springfield, Son and Nephew, St. Martin’s lane Stannard, Cubitt, St. George’s plain Sultzer, John, St. Augustine’s street Towler, Rowling and Allen, Elm hill and 46, Friday street, London Willett, E., Nephew and Co., Pottergate street Williams, Case, and Potter, Gildengate street Williment, Richard, Calvert street Merchants— Barber, John and Sons, Haymarket Bateman, John, Pottergate street Boardman, Sursham, and Co., Wensum street Browne, Frederick, King street Browne, George A., Bracondale Christie, T., St. Clement’s Culley and Hart, Duke’s Palace road De Vear and Philips, Davey place Everett, Thomas, Bracondale Gorell, Robert A., silk and cotton, Tudor cottage, Unthank’s road Harmer, D. and Co., Duke’s palace Hart, Charles, St. Giles’ street Hawkes, Robert, (wool,) Willow lane Leney, Samuel, Pottergate street Mealing and Mills, Messrs., King street Read, Thomas W., King street Reynolds, Edward, Unthank’s road Rivett and Harmer, Old Post Office court
  • 31.
    Roe, John ChambersSt. Giles’ road Millers— Read, T. W., Trowse Reynolds, Joshua, St. Augustine’s road Russell, William, Dereham road Springfield, Benjamin, New Catton Utting, Robert, Chapel Field road Wells, William Harrison, New Mill yard, St. Swithin’s Milliners and Dressmakers— Andrews, Mrs. Emily, West Pottergate Armes, Amelia, Surrey road Bennett, Sarah, Botolph street Bexfield, Christiana, Lady’s lane Bird, Jane, St. John’s Timberhill Bone, Elizabeth, Lady’s lane Brighten, Maria, Bethel street Browne, Maria, Bridge street Bullen, Mary, London street Clarke, Maria, St. Gregory’s Church alley Clarke, Maria, Pottergate street Cooke, Charlotte, St. Giles’ street Cooper, Susannah, St. Giles’ hill Dade, Charlotte, Swan lane Davey, Jane, Upper St. Giles’ Edwards, Hannah, St. Stephen’s square Elliot, E., Upper King street Ford, Elizabeth, Pitt street Goldspring, Mrs. E., William street Gooding, Harriet, Red Lion street Goose, Mrs., Briggs’ street
  • 32.
    Goulder, Elizabeth, Magdalenstreet Green, Ann, Post-office street Green, Mary Ann, Colegate street Hardesty, Mrs., Duke street Hall, Mrs. Lucia, William street Howard, Ann, Theatre street Hurn, Miss E., Bank street Huson, M. and Company, London street James, Grace, Rose lane Kew, Louisa, St. Giles’ street Lamb, Miss E., Grapes hill Lomas, Eliza, Lower Goat lane Madge, Harriet, Pitt street, St. Mary’s Maltman, Miss J., St. Benedict’s road Meadows, Susanna, Prince’s street Meek, Miss, Red Lion court, Magdalen street Mortimer, Mary and H. E., Willow lane Paraman, Christiana, St. Giles’ street Parke, Mary Ann, Bethel street Parsley, Miss M., Grapes hill Pashley, Ann, Southwell terrace, New Lakenham Patten, Harriet, Prince’s street Pease, Esther, Pottergate street Prentice, Lydia, Gildengate street Roper, Agnes, Ten-bell lane Scofield, Susan, St. Giles’ street Scott, Eliza, the Crescent place Severn, Elizabeth, and Blackwell, Mary Ann, Botolph street Short, Maria, St. George’s Middle street Swan, Miss Ann, Rising Sun road Taylor, Elizabeth, Prince’s street Thirkettle, Mary Ann, St. John’s Timberhill Thompson, Mrs. Grapes hill
  • 33.
    Vincent, Miss Eliza,West End terrace, Grapes hill Watling, Sarah, Bethel street Whithers, Martha, Union place Wortley, Martha, Briggs’ street Millwrights— Campling, James, Pump street Cudbard, John C., Theatre street Fulcher, William, Gas hill, Mousehold Gaze, William, St. Paul’s back lane Slack, Thomas, St. Giles’ hill Wright, Robert, Muspole street Music and Musical Instrument Sellers and Teachers— Baldry, Miss, St. Stephen’s road Buck, Dr. Z., Close Burton, Frederic, St. Stephen’s road Church, George, Theatre street Clarke, Frederic E., Prince’s street Darken, James, Pottergate street Fish, William, Bridewell alley Gooderham, Samuel, Elm hill Harcourt, James, Colegate street Hastings, George, Somerleyton street Hill, J. F., St. Giles’ terrace Hill, Horace, Pottergate street Howlett, Walter, Valentine street Howlett, William, Gentleman’s walk Jackson James, Cowgate street Jackson William, Fishgate street Jackson William, Prince’s street Kenningbrooke, David, St. Catherine’s terrace
  • 34.
    Madge, G., Somerleytonstreet Madge, Robert A., Pitt street, St. Mary’s Oury and Co., London street Rice W. H., Somerleyton street, Unthank’s road Rose, Miss, St. Stephen’s street Rudd, Henry, St. Giles’ street Russell, Henry, Magdalen street Trory, John, Elm hill Newspapers— Norfolk News. Proprietorship. Printer and Publisher, Mr. T. W. Bond; Editor, Mr. J. H. Tillett; published every Saturday Norfolk Chronicle. Proprietors, Printers and Publishers, Messrs. William Matchett and Henry Stevenson; Editor, Mr. E. Garrod; published every Saturday Norwich Mercury. Proprietor, Printer, Publisher, and Editor, Mr. R. N. Bacon; published Wednesday and Saturday Railway Gazette. Published monthly by M. G. Bardwell, St. Stephen’s street Weekly Express. Published by Henry Watts, Pottergate street, every Saturday News Vendors— Darken, James, Little London street Daynes, John, Back of the Inns Fletcher and Alexander, Gentleman’s walk Forster, Edwin, St. Stephen’s street Greene, Charles J., Rose lane Hill, Lot, Bridewell alley Jarrold and Sons, London street and Exchange street Jeary, Robert, Bridewell alley Taylor, W. B., St. Stephen’s street Tuck, Robert, Wensum street
  • 35.
    Willsea, Joshua, Orfordhill Nursery, Seedsmen, and Gardeners— Allen, Robert, Grove place, New Lakenham Booty, John, St. Stephen’s road Boulton, Richard, Bloomsbury place, Rose lane Browne, David, Upper London street Ewing, John W., Exchange street Farman, Robert, King street Frost, Hezekiah, Lower close Green, John, Asylum lane Harris, Thomas, King street Howes, James, Magdalen street Mackie and Stewart, Exchange street Newman, John, Old Lakenham Parfitt, Edward, Vauxhall street, Julian place Pratt, John, Lower close Reynolds, William, Hall lane, New Lakenham Sawyer, John, Earlham road Towell, William, Upper King street Trollop, George, Hall lane, New Lakenham Woolbright, Robert, jun., Lower close Opticians— Keyzor, Michael, Market-place Piggin and Dyball, Post-office street Rossi, George, Market-place; h Unthank’s road Organ Builders and Pianoforte Manufacturers— Darken, James, Pottergate street Howlett, W., the Walk, Market-place Noble, Mark, Pottergate street
  • 36.
    Pawnbrokers— Cott, Thomas, Pottergatestreet Frary, Richard, St. Andrew’s hill Griggs, Frederic, Upper King street Harvey and Stannard, William street Havers, W., St. Paul’s opening Knight and Ballard, All Saints’ green Knight, Charlotte, Ber street Knight, James, St. Benedict’s street Morgan, W. R., St. Paul’s street Morgan, William, St. Saviour’s lane Owen, Frederick, Magdalen street Owen, Thomas, Colegate street Samuels and Joseph, St. John’s Timberhill Shalders, Noah, Westlegate street Sheward, William, King street Towler, John B., Bethel street Woodrow, Thomas, St. Miles’ street Pill-box Makers— Martin, R., West Pottergate street Purdy, John, Cowgate street Saul, Joseph, West Pottergate street Physicians— Copeman, Edward, Bethel street Dove, H., Tombland Goodwin, John W., Queen street Hartmann, Francis Alexander, Surrey street Hutchinson, Charles, Surrey street Johnson, James, Theatre street
  • 37.
    Ranking, W. H.,St. Giles’ street Wharton, George, Upper close Plasterers— Aldis, James, Prince’s street Brooks, Henry, Hall lane, New Lakenham Britcher, Charles, Pitt street Bush, Thomas, Globe street, Union place Lacey, John, St. Andrew’s Broad street Lacey, William, Castle hill Lacey, John G., Ber street Lucas, William, Chapman’s yard, St. Giles’ street Nichols, John, Golden Ball street Page, Jeremiah, Rising Sun road Parker, Clare, St. Martin’s at Oak Parnell, Richard, Lady’s lane Pearson, Edward, Bank street Russell, Robert George, St. Catherine’s plain Sexton, R. W., Calvert street Sexton, H. W., St. Swithin’s Townshend, William, Golden Ball street Underwood, Henry, St. Margaret’s plain Wright, James, Ber street Youell, Thomas, Cherry street, New Lakenham Plane Makers— Griffiths, Hannah, Lower Goat lane and Pottergate street Killington, Samuel, Pottergate street Leist, James, Wensum street Plumbers, Glaziers, and Painters— Barker, Robert, St. John’s Timberhill
  • 38.
    Beaty, Henry, LittleLondon street Belson, Robert H., King street Bowers, William, Pottergate street Brown, Abraham, Chapman’s yard, St. Giles’ street Campling, Thomas, St. Mary’s street Candler, John, St. Saviour’s lane Clabburn, James, St. Martin’s at Oak Cletheroe, James, Distillery street Culyer and Bowen, Pottergate street Delph, William, St. Augustine’s street Devereux, Edmund, Middle street, St. George’s Drane, Joseph, Rigby’s court Dunn, Richard, Surrey road Ellingham, Henry, Elm hill Gedge, George, Wounded Hart lane, Upper market Gilbert, James, Magdalen street Gooch, George C., Upper King street Green, John, Pottergate street Hall, James, Magdalen street Hall, James, All Saints’ green Hardy, William E., Dove street Hawes, George, Mariner’s lane Jay, John, St. Andrew’s hill Jones, Peter, St. Margaret’s alley Kerr, John, Lower Goat lane King, D. and Son, Prince’s street King, J. and J., Prince’s street Love, Charles T., Palace street Norman, Robert, Chapel-field road Norton, Robert, Magdalen street Purdy, Ann, Hall lane, New Lakenham Quadling, Henry, King street Sands, Anthony, St. Giles’ hill
  • 39.
    Say, Sarah, St.Giles’ street Self and Howes, Tombland Starland, George, Surrey street Storey, Samuel, West Pottergate Storey, William, West Pottergate Surflin, William, Bank street Thwaites, Isaac M., Sardinian Court, St. Stephen’s street Wicks, William, St. Augustine’s street Wilde, Frederic, St. Stephen’s street Winter, William, St. John’s Timberhill Wordingham, Robert, St. Catherine’s plain Wright, Joseph, King street Wright, Walter, Surrey place, New Lakenham Wright, Walter, Lame Dog road Printers— Bacon, R. N., Mercury Office, London street Bardwell, M. G., Goodman’s yard, St. Stephen’s street Barnes, Charles, St. George’s plain Colby, Richard, Golden Dog lane Daynes, Samuel, St. Stephen’s Fletcher and Alexander, Gentleman’s walk, Market place Iungius, J., Pottergate street Jarrold and Sons, London street and Exchange street Jeary, Robert, Bridewell alley Kerr, Stephen J., Distillery street Lemmon, James, Gun lane Matchett and Stevenson, Market place Muskett, Charles, Haymarket Otty Philip, Orford hill Oury and Co., London street Pigg, Henry, London street
  • 40.
    Priest, Thomas, RampantHorse street Stevens, William Horace, Pottergate street Thorndick, Henry and Co., Prince’s street Walker, Robert, Church street, St. Miles’ Watts, Henry, Pottergate street Professors— Baldry, Miss (music), St. Stephen’s Buck, Dr. Z., (music), Close Bunnett, Edward (music), Upper close Caro, Simon, (Hebrew), Westlegate street Curtis, Lambert, (music) Surrey terrace, New Lakenham Finegan, William Thomas (French), Cow hill Harcourt, James, (music) St. Clement’s Hill, J. F. (music), St. Giles’ terrace Hill, Horace, (music) Pottergate street Klein, Herr H. (languages) Prince’s street Lantenant, Camille (French), Prince’s street Rudd, Henry (music), St. Giles’ Scott, John, B.A., (languages), Bank street Vlieland, Jerome N., (French), Redwell street Wilkins, Robert F., (music), Bethel street Register Offices for Servants— Baker, Charles, Redwell street Bayfield, Mrs. F., St. Stephen’s road Betts, John, Castle meadow Chandler, Samuel, St. Stephen’s road Gaze, William, Westlegate street Green, Ann, Post Office street Johnson, Robert, Gun lane Johnson, Mrs., Castle meadow
  • 41.
    Moore, Joseph, Magdalenstreet Whitehead, George, St. Giles’ hill Rope and Sack Manufacturers— Allman, George, King street Bacon, Josiah Newbegin, Davey place Hindes and Sons, Red Lion street Hindes, James, Magdalen street Hurn, George, Dove street, Mountain, John, Mill lane, New Catton Webb, William, Magdalen street Saddlers and Harness Makers— Adwick, Thomas, Davey place Bowes, William, St. Benedict’s street Breese, Robert, Magdalen street Calver, John, All Saints’ green Cannell, John, Ber street Chettleburgh, Robert, Upper King street Dickinson, Richard, Castle hill Fuller, James, Market place Gowing, Charles, Castle hill Hallows, George, Rampant Horse street Harbord, Joseph M., Upper St. Giles’ street Jolly, Charles W., St. Stephen’s gates, Newmarket road Kemp, Thomas, Castle hill Philo, Joseph, Upper London street Prentice, Samuel, Magdalen street Wilkinson, Henry Joseph, St. Giles’ street Saw and File Makers— Griffiths, Hannah, Lower Goat lane, Pottergate street
  • 42.
    Kenyon, John, LowerGoat lane Leist, James, Wensum street Lomas, William, St. Gregory’s church alley, Pottergate street Saw Mills— Orfeur, John, Fishgate street Patrick, James F. and Ellis Thomas, St. Miles’ Saul and Fraser, City Saw Mills, St. Martin’s at Palace Shoe Manufacturers, wholesale— Barber and Co., Rampant Horse street Barker and Co., Orford hill Ford and Son, Colegate street Gilman, Charles S., St. Giles’ street Groom, George, St. Stephen’s street Homan and Co., Upper market-place Hotblack, John, Orford hill Kemp, William, Pitt street Lulham, W. and E., Surrey street Partridge, John, Scott’s yard, Ber street Roberts, James, Willow place, New Lakenham Winter, Charles, Upper market Woodgate, Philip, Castle street Shopkeepers— Abel, William, St. Martin’s at Oak Alborough, Edmund, Pottergate street Aldham, James, Tabernacle street Aldrich, Ewing, St. Benedict’s street Annison, Robert, Globe street, Union place Archer, Samuel, Peacock street Arnup, Thomas, Barrack street
  • 43.
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