Overview of Openprise

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Data Sheet
www.openprisetech.com
Openprise Data Orchestration Platform
The Openprise Data Orchestration Platform automates all the painful, manual processes that
your sales automation and marketing automation solutions don’t. With Openprise, data-
driven marketing and sales teams can simplify their martech stack with a single platform to
automate hundreds of business processes like list loading, cleansing and enrichment, account
scoring, and many more.
Clean Up Your Data & Keep It Clean
• Data Cleansing & Enrichment - Fix typos, formatting, and other errors. Orchestrate how open source and 3rd
party data enters your systems and how it’s standardized to your specs.
• Data Deduplication - Dedupe Leads, Contacts, and Accounts in real time based on your company’s criteria for
surviving records.
• Field Normalization - Standardize fields with your unique values. No more creating 50 keyword filters to segment
on a single field.
• Lead-to-Account Matching - Get the fundamentals down pat for lead routing, attribution, lead scoring, and
account scoring.
Focus on the Right Targets
• Advanced Segmentation - Derive key fields like job level and job function from job title to make lead scoring
consistent and meaningful.
• Lead Routing & Account Assignment - Create sophisticated lead routing logic based on geography, product
interest, previous account history, partner involvement, and more.
• Account & Lead Scoring - Test multiple scoring models simultaneously with a scientific approach.
• ABM Activity Analysis - Show Marketing’s contribution to revenue, whether your sales team bought into an ABM
or not.
Scale Your Processes
• Data Onboarding - Automatically clean and standardize spreadsheet data and upload to your CRM.
• Data Unification - Get a single set of values across systems. Make that 360-degree customer view a reality.
• GDPR Compliance - Keep your team out of the news with visibility, control, and access management.
• Automate Any Custom Process - If you can define it, we can automate it.

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Data Sheet
www.openprisetech.com
© Openprise. All rights reserved.
DS.12.6.18
Key Capabilities
Do-It-Yourself Data Orchestration
Automate processing for managing leads, contacts,
accounts, campaigns, and activity data.
• Correlation, enrichment, and transformation
• De-duplication, cleansing, and reformatting
• Normalization, tagging, and classification
Comprehensive Data Marketplace
Tap into Openprise’s library of open source and third-party
data to normalize and segment your data along new
dimensions and fill in missing values.
• Connect with multiple third party data providers and
easily swap out vendors as your needs change
• Geographies: Countries, states, and ZIP codes
• Derive Job Function and Job Level based on Job Title
Out-of-the-Box Big Data Analytics
Analyze big data for trends and patterns without
expensive CDPs and BI tools.
• Trends and patterns over time
• Field, value, and word level analysis
• Data quality and segmentation analysis
Openprise Recipes: Best Practices in-a-Box
Take advantage of pre-built data recipes to quickly get up
and running with dramatic results.
• Packaged strategies for cleaning key fields in leading SFA
and marketing automation solutions
• Ability to tailor recipes to your company’s unique
requirements
Contact Openprise:
info@openprisetech.com
(888) 810-7774
www.openprisetech.com