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Is there a WebMD effect?
open access to law, the public, and the legal profession

11/03/09 -- Cornell Law School Alumni SFO -- Margolis & Tisman LLC
During the last revolution, in the
15th Century....




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
During the last revolution, in the
15th Century....

✤   [Coke offers the law in English, not Law French] “so that the nobility
    and gentry may understand.... seeing that ignorance of the law is no
    excuse”




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                         lii
During the last revolution, in the
15th Century....

✤   [Coke offers the law in English, not Law French] “so that the nobility
    and gentry may understand.... seeing that ignorance of the law is no
    excuse”

✤   ..and in the same volume...




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                         lii
During the last revolution, in the
15th Century....

✤   [Coke offers the law in English, not Law French] “so that the nobility
    and gentry may understand.... seeing that ignorance of the law is no
    excuse”

✤   ..and in the same volume...

✤   [law should not be translated] "lest the unlearned, by bare reading
    without right understanding might suck out errors, and trusting in
    their conceit, might endamage themselves, and sometimes fall into
    destruction"


SFO alumni - 2009-11-03 - Margolis & Tisman LLC                         lii
Why is any of this important now?




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
Why is any of this important now?


✤   Open-access publishers need better understanding of their impact.




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                     lii
Why is any of this important now?


✤   Open-access publishers need better understanding of their impact.

✤   Commercial publishers need to understand a changed marketplace.




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                     lii
Why is any of this important now?


✤   Open-access publishers need better understanding of their impact.

✤   Commercial publishers need to understand a changed marketplace.

✤   Lawyers need to understand the informed client




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                     lii
Why is any of this important now?


✤   Open-access publishers need better understanding of their impact.

✤   Commercial publishers need to understand a changed marketplace.

✤   Lawyers need to understand the informed client

✤   Law firms need to understand the marketing implications of new
    media and new audiences



SFO alumni - 2009-11-03 - Margolis & Tisman LLC                     lii
So, what’s different now?




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
So, what’s different now?


✤   The breadth, depth, and quality of what’s available have increased
    enormously




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                      lii
So, what’s different now?


✤   The breadth, depth, and quality of what’s available have increased
    enormously

✤   Patterns of information consumption have changed




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                      lii
So, what’s different now?


✤   The breadth, depth, and quality of what’s available have increased
    enormously

✤   Patterns of information consumption have changed

✤   More sophisticated appreciation of law as an economic engine




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                      lii
So, what’s different now?


✤   The breadth, depth, and quality of what’s available have increased
    enormously

✤   Patterns of information consumption have changed

✤   More sophisticated appreciation of law as an economic engine

✤   We’re living in an administrative state (and have been for years)



SFO alumni - 2009-11-03 - Margolis & Tisman LLC                         lii
Who’s putting law on the Web?




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
Who’s putting law on the Web?

✤   Law originators: courts, legislatures, agencies




SFO alumni - 2009-11-03 - Margolis & Tisman LLC       lii
Who’s putting law on the Web?

✤   Law originators: courts, legislatures, agencies

✤   Commercial publishers




SFO alumni - 2009-11-03 - Margolis & Tisman LLC       lii
Who’s putting law on the Web?

✤   Law originators: courts, legislatures, agencies

✤   Commercial publishers

✤   LIIs and other open-access providers




SFO alumni - 2009-11-03 - Margolis & Tisman LLC       lii
Who’s putting law on the Web?

✤   Law originators: courts, legislatures, agencies

✤   Commercial publishers

✤   LIIs and other open-access providers

✤   Regulated communities




SFO alumni - 2009-11-03 - Margolis & Tisman LLC       lii
Who’s putting law on the Web?

✤   Law originators: courts, legislatures, agencies

✤   Commercial publishers

✤   LIIs and other open-access providers

✤   Regulated communities

✤   Those who sell compliance solutions (goods and services)




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                lii
Who’s putting law on the Web?

✤   Law originators: courts, legislatures, agencies

✤   Commercial publishers

✤   LIIs and other open-access providers

✤   Regulated communities

✤   Those who sell compliance solutions (goods and services)

✤   People who want to reach lawyers

SFO alumni - 2009-11-03 - Margolis & Tisman LLC                lii
What is the public doing with it?




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
What is the public doing with it?

✤   The “public” is at least two publics, maybe more, and there are a lot
    of them.




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                         lii
What is the public doing with it?

✤   The “public” is at least two publics, maybe more, and there are a lot
    of them.

✤   They’re not doing what lawyers do when lawyers do legal research.




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                         lii
What is the public doing with it?

✤   The “public” is at least two publics, maybe more, and there are a lot
    of them.

✤   They’re not doing what lawyers do when lawyers do legal research.

✤   Contextualizing/assessing position/managing risk




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                         lii
What is the public doing with it?

✤   The “public” is at least two publics, maybe more, and there are a lot
    of them.

✤   They’re not doing what lawyers do when lawyers do legal research.

✤   Contextualizing/assessing position/managing risk

✤   Taking cross-bearings on other information sources -- their lawyers,
    for example




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                         lii
What is the public doing with it?

✤   The “public” is at least two publics, maybe more, and there are a lot
    of them.

✤   They’re not doing what lawyers do when lawyers do legal research.

✤   Contextualizing/assessing position/managing risk

✤   Taking cross-bearings on other information sources -- their lawyers,
    for example

✤   Subliminally getting ideas about price and value

SFO alumni - 2009-11-03 - Margolis & Tisman LLC                         lii
How do we assess impact?




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
How do we assess impact?



✤   Behavioral study of legal research




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
How do we assess impact?



✤   Behavioral study of legal research

✤   Formal study of LII impact and best practices




SFO alumni - 2009-11-03 - Margolis & Tisman LLC     lii
How do we assess impact?



✤   Behavioral study of legal research

✤   Formal study of LII impact and best practices

✤   Evaluation of lawyer marketing practices and their effectiveness




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                        lii
What does a service like WebMD
really do?




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
What does a service like WebMD
really do?
✤   Same duality as Coke: promotes understanding, but risks harm




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                    lii
What does a service like WebMD
really do?
✤   Same duality as Coke: promotes understanding, but risks harm

✤   Provides support for people with obscure conditions, but...




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                    lii
What does a service like WebMD
really do?
✤   Same duality as Coke: promotes understanding, but risks harm

✤   Provides support for people with obscure conditions, but...

✤   ...may create “cyberchondria” in those who don’t




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                    lii
What does a service like WebMD
really do?
✤   Same duality as Coke: promotes understanding, but risks harm

✤   Provides support for people with obscure conditions, but...

✤   ...may create “cyberchondria” in those who don’t

✤   Provides routine answers to routine questions




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                    lii
What does a service like WebMD
really do?
✤   Same duality as Coke: promotes understanding, but risks harm

✤   Provides support for people with obscure conditions, but...

✤   ...may create “cyberchondria” in those who don’t

✤   Provides routine answers to routine questions

✤   Aggregates information from commercial providers




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                    lii
What does a service like WebMD
really do?
✤   Same duality as Coke: promotes understanding, but risks harm

✤   Provides support for people with obscure conditions, but...

✤   ...may create “cyberchondria” in those who don’t

✤   Provides routine answers to routine questions

✤   Aggregates information from commercial providers

✤   By way of illustration....

SFO alumni - 2009-11-03 - Margolis & Tisman LLC                    lii
Questions lawyers will need to
answer




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
Questions lawyers will need to
answer


✤   What about the “latent legal market”?




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
Questions lawyers will need to
answer


✤   What about the “latent legal market”?

✤   What must lawyers do as purveyors of legal information?




SFO alumni - 2009-11-03 - Margolis & Tisman LLC               lii
Questions lawyers will need to
answer


✤   What about the “latent legal market”?

✤   What must lawyers do as purveyors of legal information?

✤   What new opportunities exist?




SFO alumni - 2009-11-03 - Margolis & Tisman LLC               lii
The latent legal market




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
The latent legal market

✤   First articulated by Richard Susskind, a British “lawyer-futurist”




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                          lii
The latent legal market

✤   First articulated by Richard Susskind, a British “lawyer-futurist”

✤   Key perception is that there is a large audience that is underserved




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                            lii
The latent legal market

✤   First articulated by Richard Susskind, a British “lawyer-futurist”

✤   Key perception is that there is a large audience that is underserved

✤   Extensively reinterpreted to emphasize price barriers, esp. for the
    middle class




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                            lii
The latent legal market

✤   First articulated by Richard Susskind, a British “lawyer-futurist”

✤   Key perception is that there is a large audience that is underserved

✤   Extensively reinterpreted to emphasize price barriers, esp. for the
    middle class

✤   Barriers of understanding/comfort are possibly more important for
    even more audiences


SFO alumni - 2009-11-03 - Margolis & Tisman LLC                            lii
What must lawyers do as legal-
information purveyors?




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
What must lawyers do as legal-
information purveyors?


✤   What goes above the 800 number?




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
What must lawyers do as legal-
information purveyors?


✤   What goes above the 800 number?

✤   What do clients want or expect to see?




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
What must lawyers do as legal-
information purveyors?


✤   What goes above the 800 number?

✤   What do clients want or expect to see?

✤   An illustration: Joy Blumkin vs. Nolo Press vs. Saul Elnadav vs.
    Green and Seifter




SFO alumni - 2009-11-03 - Margolis & Tisman LLC                        lii
What new opportunities exist?




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
What new opportunities exist?


✤   Attorney marketing to J. Random Citizen




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
What new opportunities exist?


✤   Attorney marketing to J. Random Citizen

✤   Attorney-to-professional marketing




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
What new opportunities exist?


✤   Attorney marketing to J. Random Citizen

✤   Attorney-to-professional marketing

✤   Attorney-to-attorney marketing




SFO alumni - 2009-11-03 - Margolis & Tisman LLC   lii
What new opportunities exist?


✤   Attorney marketing to J. Random Citizen

✤   Attorney-to-professional marketing

✤   Attorney-to-attorney marketing

✤   All of these work well alongside primary and secondary law
    resources



SFO alumni - 2009-11-03 - Margolis & Tisman LLC                  lii

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Open Access to law and the WebMD effect

  • 1. Is there a WebMD effect? open access to law, the public, and the legal profession 11/03/09 -- Cornell Law School Alumni SFO -- Margolis & Tisman LLC
  • 2. During the last revolution, in the 15th Century.... SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 3. During the last revolution, in the 15th Century.... ✤ [Coke offers the law in English, not Law French] “so that the nobility and gentry may understand.... seeing that ignorance of the law is no excuse” SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 4. During the last revolution, in the 15th Century.... ✤ [Coke offers the law in English, not Law French] “so that the nobility and gentry may understand.... seeing that ignorance of the law is no excuse” ✤ ..and in the same volume... SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 5. During the last revolution, in the 15th Century.... ✤ [Coke offers the law in English, not Law French] “so that the nobility and gentry may understand.... seeing that ignorance of the law is no excuse” ✤ ..and in the same volume... ✤ [law should not be translated] "lest the unlearned, by bare reading without right understanding might suck out errors, and trusting in their conceit, might endamage themselves, and sometimes fall into destruction" SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 6. Why is any of this important now? SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 7. Why is any of this important now? ✤ Open-access publishers need better understanding of their impact. SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 8. Why is any of this important now? ✤ Open-access publishers need better understanding of their impact. ✤ Commercial publishers need to understand a changed marketplace. SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 9. Why is any of this important now? ✤ Open-access publishers need better understanding of their impact. ✤ Commercial publishers need to understand a changed marketplace. ✤ Lawyers need to understand the informed client SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 10. Why is any of this important now? ✤ Open-access publishers need better understanding of their impact. ✤ Commercial publishers need to understand a changed marketplace. ✤ Lawyers need to understand the informed client ✤ Law firms need to understand the marketing implications of new media and new audiences SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 11. So, what’s different now? SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 12. So, what’s different now? ✤ The breadth, depth, and quality of what’s available have increased enormously SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 13. So, what’s different now? ✤ The breadth, depth, and quality of what’s available have increased enormously ✤ Patterns of information consumption have changed SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 14. So, what’s different now? ✤ The breadth, depth, and quality of what’s available have increased enormously ✤ Patterns of information consumption have changed ✤ More sophisticated appreciation of law as an economic engine SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 15. So, what’s different now? ✤ The breadth, depth, and quality of what’s available have increased enormously ✤ Patterns of information consumption have changed ✤ More sophisticated appreciation of law as an economic engine ✤ We’re living in an administrative state (and have been for years) SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 16. Who’s putting law on the Web? SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 17. Who’s putting law on the Web? ✤ Law originators: courts, legislatures, agencies SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 18. Who’s putting law on the Web? ✤ Law originators: courts, legislatures, agencies ✤ Commercial publishers SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 19. Who’s putting law on the Web? ✤ Law originators: courts, legislatures, agencies ✤ Commercial publishers ✤ LIIs and other open-access providers SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 20. Who’s putting law on the Web? ✤ Law originators: courts, legislatures, agencies ✤ Commercial publishers ✤ LIIs and other open-access providers ✤ Regulated communities SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 21. Who’s putting law on the Web? ✤ Law originators: courts, legislatures, agencies ✤ Commercial publishers ✤ LIIs and other open-access providers ✤ Regulated communities ✤ Those who sell compliance solutions (goods and services) SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 22. Who’s putting law on the Web? ✤ Law originators: courts, legislatures, agencies ✤ Commercial publishers ✤ LIIs and other open-access providers ✤ Regulated communities ✤ Those who sell compliance solutions (goods and services) ✤ People who want to reach lawyers SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 23. What is the public doing with it? SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 24. What is the public doing with it? ✤ The “public” is at least two publics, maybe more, and there are a lot of them. SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 25. What is the public doing with it? ✤ The “public” is at least two publics, maybe more, and there are a lot of them. ✤ They’re not doing what lawyers do when lawyers do legal research. SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 26. What is the public doing with it? ✤ The “public” is at least two publics, maybe more, and there are a lot of them. ✤ They’re not doing what lawyers do when lawyers do legal research. ✤ Contextualizing/assessing position/managing risk SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 27. What is the public doing with it? ✤ The “public” is at least two publics, maybe more, and there are a lot of them. ✤ They’re not doing what lawyers do when lawyers do legal research. ✤ Contextualizing/assessing position/managing risk ✤ Taking cross-bearings on other information sources -- their lawyers, for example SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 28. What is the public doing with it? ✤ The “public” is at least two publics, maybe more, and there are a lot of them. ✤ They’re not doing what lawyers do when lawyers do legal research. ✤ Contextualizing/assessing position/managing risk ✤ Taking cross-bearings on other information sources -- their lawyers, for example ✤ Subliminally getting ideas about price and value SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 29. How do we assess impact? SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 30. How do we assess impact? ✤ Behavioral study of legal research SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 31. How do we assess impact? ✤ Behavioral study of legal research ✤ Formal study of LII impact and best practices SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 32. How do we assess impact? ✤ Behavioral study of legal research ✤ Formal study of LII impact and best practices ✤ Evaluation of lawyer marketing practices and their effectiveness SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 33. What does a service like WebMD really do? SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 34. What does a service like WebMD really do? ✤ Same duality as Coke: promotes understanding, but risks harm SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 35. What does a service like WebMD really do? ✤ Same duality as Coke: promotes understanding, but risks harm ✤ Provides support for people with obscure conditions, but... SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 36. What does a service like WebMD really do? ✤ Same duality as Coke: promotes understanding, but risks harm ✤ Provides support for people with obscure conditions, but... ✤ ...may create “cyberchondria” in those who don’t SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 37. What does a service like WebMD really do? ✤ Same duality as Coke: promotes understanding, but risks harm ✤ Provides support for people with obscure conditions, but... ✤ ...may create “cyberchondria” in those who don’t ✤ Provides routine answers to routine questions SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 38. What does a service like WebMD really do? ✤ Same duality as Coke: promotes understanding, but risks harm ✤ Provides support for people with obscure conditions, but... ✤ ...may create “cyberchondria” in those who don’t ✤ Provides routine answers to routine questions ✤ Aggregates information from commercial providers SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 39. What does a service like WebMD really do? ✤ Same duality as Coke: promotes understanding, but risks harm ✤ Provides support for people with obscure conditions, but... ✤ ...may create “cyberchondria” in those who don’t ✤ Provides routine answers to routine questions ✤ Aggregates information from commercial providers ✤ By way of illustration.... SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 40. Questions lawyers will need to answer SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 41. Questions lawyers will need to answer ✤ What about the “latent legal market”? SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 42. Questions lawyers will need to answer ✤ What about the “latent legal market”? ✤ What must lawyers do as purveyors of legal information? SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 43. Questions lawyers will need to answer ✤ What about the “latent legal market”? ✤ What must lawyers do as purveyors of legal information? ✤ What new opportunities exist? SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 44. The latent legal market SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 45. The latent legal market ✤ First articulated by Richard Susskind, a British “lawyer-futurist” SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 46. The latent legal market ✤ First articulated by Richard Susskind, a British “lawyer-futurist” ✤ Key perception is that there is a large audience that is underserved SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 47. The latent legal market ✤ First articulated by Richard Susskind, a British “lawyer-futurist” ✤ Key perception is that there is a large audience that is underserved ✤ Extensively reinterpreted to emphasize price barriers, esp. for the middle class SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 48. The latent legal market ✤ First articulated by Richard Susskind, a British “lawyer-futurist” ✤ Key perception is that there is a large audience that is underserved ✤ Extensively reinterpreted to emphasize price barriers, esp. for the middle class ✤ Barriers of understanding/comfort are possibly more important for even more audiences SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 49. What must lawyers do as legal- information purveyors? SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 50. What must lawyers do as legal- information purveyors? ✤ What goes above the 800 number? SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 51. What must lawyers do as legal- information purveyors? ✤ What goes above the 800 number? ✤ What do clients want or expect to see? SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 52. What must lawyers do as legal- information purveyors? ✤ What goes above the 800 number? ✤ What do clients want or expect to see? ✤ An illustration: Joy Blumkin vs. Nolo Press vs. Saul Elnadav vs. Green and Seifter SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 53. What new opportunities exist? SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 54. What new opportunities exist? ✤ Attorney marketing to J. Random Citizen SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 55. What new opportunities exist? ✤ Attorney marketing to J. Random Citizen ✤ Attorney-to-professional marketing SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 56. What new opportunities exist? ✤ Attorney marketing to J. Random Citizen ✤ Attorney-to-professional marketing ✤ Attorney-to-attorney marketing SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii
  • 57. What new opportunities exist? ✤ Attorney marketing to J. Random Citizen ✤ Attorney-to-professional marketing ✤ Attorney-to-attorney marketing ✤ All of these work well alongside primary and secondary law resources SFO alumni - 2009-11-03 - Margolis & Tisman LLC lii