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#OOW14 - The Changing Landscape of Data Management for Marketers [CON8980]
The document discusses the evolution of marketing technology from marketing 1.0 to 5.0, emphasizing the need for personalized, omni-channel customer experiences. It highlights that a majority of customers experience inconsistent interactions across channels and provides a 10-step framework for marketers to transition to marketing 5.0. The steps include becoming customer-centered, developing personas, mapping the customer journey, and implementing data management infrastructure.
