Increase conversion and give you more ways to contact the homeowner

1. Private Invitation

2. Started at redx in january 2008
Core competency is consultative sales and solution-selling
I love building systems that increase efficiency
Gotta know the data, so i love data analysis
I love redx because this is what we do. We solve
Problems so that you don’t have to.
Who am I?

3. Power Prospectors
Go-Getters
The Drivers
Shakers and Doers
Making a Difference in our Industry
Why you’re on this webinar

4. Invitation-Only Product Upgrade
Increase your
conversations
and conversa-
tions
Give you more
ways to contact
the homeowner
Essential double
the results with
half the effort
2X

5. We’ll have time
to answer ques-
tions
at the end of the
webinar, so be sure
to type those
questions in the
GoTo Webinar
Chat box
FAQs

6. First, Some Essential History

7. DATA STUDY
STRE
N
G
TH
WEAK
N
E
SSES
OPPO
R
T
U
NITIES THR
E
A
T
S

8. Testing the Data
8 months to
complete
1,100 Expired
Lisitings
17,000 Phone numbers
Over 40,000 phone
calls made
Verified every
person on the other-
end as the home-

9. Standard Operating Procedure
Similar studies done nearly every quarter

10. The only data statistic that really matters
How to increase your conversation without increasing the quality of data
How to make expireds more predictable
How you can double your results while reducing your effort
What we learned and what it means to you...

11. There’s only one stat that really matters
when it comes to prospecting expireds
1

12. WHAT DOESN’T MATTER
Match Rate
Correct Numbers
“Accuracy”
Number of cell phones
Number VOIP lines

13. Call every phone number up to three times, then (Homeowners who answered / number of leads)
100 Leads
Octane
230 phone numbers
445 phone calls
26 correct connections with home owners
Correct connections / number of leads = 26%
123456789

14. Why Octane is the only stat that matters

15. It standardizes the the comparison of data.

16. Leads
Conversations
Appointments
Listing Presentations
Listings
Closings
Why octane is crucial
Octane converts to closings down the funnel:

17. Something to consider...
Phone #s for homes vs Phone #s for homeowners
VS

18. Something to consider...
Increase Octane without
Increasing Data Quality
2

19. “Is [first name} there?
Oh, I’m looking for [first name, last name]...
I’m looking for the property owner of [address]...”
Script

20. Lead: 123 main street, owner John Smith
Is John there? This is John
Great, I’m looking for John Smith, is this him? Yes, this is John Smith
Great, John, are you the owner of 123 Main Street? No, i’m actually the tenant.
Can you put me in touch with the landlord of 123 Main Street? Yes
Example one

21. Lead: 123 main street, owner John Smith
Is John there? I’m sorry, you have the wrong number.
I’m sorry, I’m looking for John Smith, is this his number? No, I’m sorry, there’s no John
Smith at this number.
I’m so sorry, I’m looking for the owner of 123 Main Street? Yes, I’m the owner.
Great, I’m...
Example Two

22. Expireds Can Be Predictable
3

23. Here’s the real numbers...
18.1%
Leads
Conversations
Appointments
Listing Presentations
Listings
Closings
79.6%
54.6%
68.7%

24. 18.1%
Leads
Conversations
Appointments
Listing Presentations
Listings
Closings
79.6%
54.6%
68.7%

25. REDX Purpose

26. How to double your results with
half the effort ?
4

27. What you’ve been waiting for....
A by-invitation only product
Reserved for top prospectors
Increases octane level from 26% up to 44%

28. Premium Upgrade
ONYX

29. Protect the reputation of the data
Why is it by invite only?

30. The new funnel
44 conversations
8.0 set appointments
3.7 actual appointments
3.5 contracted listings
2.4 closings
With an average sale price of $244,000, and a 3% commission ($7,320),
1.4 closings equals $17,406.23!!

31. Increase Octane through Email
ONYX also finds emails addresses
for expired homeowners

32. Onyx™ is not for everyone
Dabbling
Not currently finding success
No longer prospecting

33. Onyx™ Upgrade Pricing
$100 per month

34. Onyx has been one of the biggest game changers for my business! Since I've begun with the
Onyx platform, I've consistently been able to talk with sellers. This in turn has allowed me to set a
lot more appointments and generate much more business. Definitely one of the best systems
out there.
~Jeremy Qualley
“Having used all the major expired providers, Onyx is hands down the best solution for connect-
ing with homeowners. I won’t waste my time jumping between solutions anymore trying to find
the best one, Onyx is the best. No doubt about it.”
~Jesse Vasquez

35. If you’re interested in adding REDX Onyx to your account, type the words “I’M IN” in the com-
ment box. A member of my team will contact you within 24 hours to ask a few questions and
hopefully make the changes to your account.
Here’s how to get it.