2. Find an OTA to analyse OTA chosen: Thomas Cook Thomas Cook invented the packages tours in 1841 1863: millionth client Today: Thomas Cook is the second biggest tourism company in Europe22 2
3. Thomas Cook Target Customer Group Thomas Cook Group mainly targets upper classes with: Jet Tours “Secrets de Jet Tours” “Austral Lagons by Jet Tours” Families with “Club Eldorador by Jet Tours” 3
4. Online Services Offered Booking for: Stays Hotels Flights Rentals Last minute Special offers Newsletter 4
5. Differences with Expedia Expedia offers a few more services as: Car rental Travel guides Possibility to book train tickets 5
6. Thomas Cook Communication tools TV commercials Ad in magazines: Tourism magazines Business magazines Luxury magazines 6
7. Thomas Cook Partners Thomas Cook Group is partner with: NGO “PlanèteUrgence”: the organization works for replanting 5 million trees in Sumatra by 2012. The aim is promoting sustainable tourism The FIFA 2010 World Cup in South Africa Aston Villa football club from January 2009 (Thomas Cook Sport) Tiscali for providing travel results in its search engine 7