- The document outlines an online booking campaign for Andalusia Dental Centers from May to July 2015 with the objectives of reaching 1 million people online and receiving 2000 booking requests. - The campaign will utilize social media, Google ads, mobile ads, and email marketing to target patients in Jeddah. Tracking tools like Facebook pixels and Google tags will be used to re-target those who don't immediately book. - The plan estimates costs of 27,000 SAR for the first month and provides breakdowns of budgets and targets for each channel and month to achieve the goals of the campaign. Various offline and online support materials are also outlined.

1. ONLINE BOOKING CAMPAIGN
ANDALUISA DENTAL CENTERS
1st MAY 2015 - 31 JULY 2015
By Salma Ghassan Alwan
Regional Digital Sales and Marketing Manager

2. CAMPAIGN OBJECTIVES
CAMPAIGN TOOLS
Social media advertising (Facebook, Twitter, Youtube).
Google advertising, using both (search and display network).
Mobile advertising.
Email marketing.
Offline marketing.
Telesales to follow up with the clients.
Special offer for thoes who book thier appointment online.
TARGET AUDIENCE
Male and Female who they live in Jeddah.
Andalusia’s patients on Facebook.
Using (dental word) in their searches.
Increase the number of visitors to the
Online Booking page up to 2 Million,
and encourage them to fill the form
and make an appointment.
1

3. ONE MILLION REACH!
TWO THOUSAND REQUESTS!
NOT A BIG DEAL AT ALL

4. SUCCESS RATE!
WHAT ABOUT CANCELED
REQUESTS!
! we will reaching them again and again using our
remarketing tools like: Facebook pixels code,
Google remarketing tag, telesales and SMS.
Our study shows that when we reached out 30,000 people without spending any
money (by using the regular social media posting), from this reach we recieved
around 60 booking requests (success rate 0.2% from the total reaches), almost 30
from them was confirmed! means that our success rate for the confirmed booking
is 50% from the total requests.
3

5. AS LONG AS WE HAVE THEIR ID OR CONTACTS!
THERE WILL BE NO REQUESTS TO LOSE!

6. WHY ONE MILLION REACH!
Our target of this campaign is 1,000 patients, and by using your last experience, we
need to have at least 2,000 requests and reach almost one million reach
5
One Million
Reach
Two
Thousand
Requests
One Thousand
Confirmed
Booking
0.2% Success rate
50% Success rate

7. 6
HOW WE WILL REACH THIS TARGET IN THE FIRST MONTH
We will make a continuous online campaigns through our online channels,
divided as follows:
CHANNELS IMPRESSIONS
EXPECTED
REACH
BUDGET
BOOKING
REQUESTS
CONFIRMED
TOTAL 4,035,000 1,535,000 27,000 SAR2,670 1,135
Google Adwords
Facebook Advertising
Twitter Advertising
Email Marketing
1,000,000
2,000,000
1,000,000
35,000
500,000
500,000
500,000
35,000
1,200
1,000
400
70
500
500
100
35
4,000 SAR
13,000 SAR
10,000 SAR
-

8. 7
REALLOCATING THE DIGITAL MARKETING BUDGET
With exceptional budget : 24,000 SAR
CAMPAIGN MAY JUN JULY
Online Booking Campaign.
Facebook Page Advertising (likes).
Twitter Advertising (follows).
Before and After Campaign.
Social Media Loyalty Card Campaign.
Sales offers.
Ramadan Campaign.
Online Clinic Campaign on Twitter.
27,000 SAR
-
2,000 SAR
1,000 SAR
1,000 SAR
-
2,000 SAR
-
1,000 SAR
-
1,000 SAR
500 SAR
500 SAR
1,000 SAR
2,000 SAR
2,000 SAR
2,000 SAR
1,000 SAR
500 SAR
500 SAR
2,000 SAR
-
18,000 SAR 10,000 SAR
TOTAL 33,000 SAR 24,000 SAR 18,000 SAR

9. 8
3
2
4
5
6
7
8
9
10
11
200
100
1 2 3 4 5 6 7 8 9 10 11 12 13
ONLINE MARKETING REQUESTS
WITH AND WITHOUT ONLINE CAMPAIGN
With
Without

10. DIGITAL MARKETING TARGET
WITH AND WITHOUT ONLINE BOOKING CAMPAIGN
800
600
1000
1200
1400
1600
1800
2000
2200
2400
2600
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
With
Without
9

11. ACTION PLAN
HOW WE WILL SUPPORT OUR PLAN?

12. DIGITAL TECHNICAL TOOLS
We have many usful tools helping us to achieve our target:
These tools help us in measuring our work and re-reach our clients who they
have sent us their information.
- Facebook pixels code
- Google remarketing tag
- Google conversion code.
- Andalusia’s custom audience on Facebook
- Google Analytics
11
1

13. 12
MATERIAL TYPES INTERNAL COMMUNITY CORPORATE
Rollup.
Flyers with a QR code.
Online booking card with a QR code.
Discount voucher.
with a code to use it on the booking page.
Stands.
Telesales (canceled requests).
Email campaigns.
Video.
6 2 2
1,000
1,500
1,000
1
2
2,000
as expected
2,000
1,000
1,500 SAR
-
-
2,000
1,000
1,500 SAR
4 companies
-
-
- -
- -
OFFLINE MARKETING
Printed materils, internal and external monthly campaigns
2

14. 13
MATERIAL TYPES START DATE NOTE
Before and after cases.
Online clinics.
*Special offers for Online Booking campaign.
(50% discount on consultation, free scaling)
Related posts (includes page link).
Video campaign.
Needs our doctors support.
Outsource.
Daily
Weekly
starting on 1st May
1st May
1st May
Daily
ONLINE ACTIVITIES
Online activities and campaigns to support this main campaign
3
*SPECIAL OFFERS
In the first 3 days: people who book an appointment through our website will
get free consultation.
In the first month: they will get 50% discount in the consultation.
In the last month: they will get fluoride applications for one of their kids.

15. THANK YOU!