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One Tree Content
One Tree Content is a branding and content company that helps foster new brands and support established brands. They provide various branding and marketing services including positioning, branding, strategic planning, design, social media, and events. The document describes a case study where One Tree Content helped rebrand a B2B IT outsourcing company's website, which improved their visibility and lead generation and eventually led to an acquisition. It then outlines One Tree Content's key processes like briefing, content mapping, and lead nurturing strategies.
One Tree Content
- 1. Turn on thelights – let them know you’ve arrived! One Tree Content
- 2. About One TreeContent • We are a branding and content company. We foster and enable new brands; nurture established ones; and provide marketing/sales teams with communication support to move to their next level. • Sometimes branding becomes a way to hide relative sameness or to make unfulfillable promises. Instead, at OTC we uncover the genius in a company and communicate its uniqueness as a vehicle to inspire greatness
- 3. What’s Available atOne Tree Content? Positioning Branding Strategic Communication Planning Design Interactive Motion Sound + Exhibits + Events Social Media Guerrilla + Alternative Media Product Naming
- 4. There were severalbranding initiatives for this client, but we’ll focus on just this brief history of their website development ONE MINUTE CASE STUDY
- 5. Case in Point •In spite of excellent credentials and global reviews, our client, an SME in the B2B IT offshore outsourcing space, had trouble being noticed • They were not top-of-mind in their target audience, could not get quality leads, strategic global alliances • Among our many recommendations was re- positioning and website branding…
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- 7. Process Get Briefed, Discuss Requirements •With MarCom,SMM, EMM, Sales, CEO •Identify the market segment that they want to dominate •Identify Target Audience •Understand Buyer Behavior, Leverage Points •Create relevancy •Take feedback at every stage of development
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- 9. Feedback • Ouch! Toomuch Bling! • Too much Janpath! Not us! • We are passionate, but quiet about our work
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- 11. Feedback • Better – it’s corporate-like, thoughtful, like us • The benefits are clear for our target audience • The ‘Fast Call Back’ works fine • The promo area works • But, there’s too much on the page • Cut to the chase – the flash is the most important piece on the page.
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- 14. Feedback Yes! This isus • Robust Thinking • Youth and energy • Inventiveness • Says why clients should leave the thinking to us • We’re middle market, but in a niche of our own • It eliminates reliance on external validation
- 15. Outcomes • High visibilityin global market on the following factors: Delivery Commitment, Extensive Requirement Analysis, Offshoring Models, Quality Management System, Software Testing and Quality Assurance • Rise in number and quality of leads • Eventual multi-million dollar acquisition by an international company
- 16. So that wasfun – and while it takes a few minutes to go through the slides, just that part took 60 days, close interaction at senior levels, and expertise to conclude. In the next part, we’ll show you more of our processes. ONE TREE CONTENT BRANDING AND CONTENT
- 17. One Tree ContentKey Processes • Briefing Protocol – captures your unique proposition, target audience, value levers, competition, and other essentials for a great go-to audience communication strategy. You’ll find your copy here. • Our Content Mapping Process and Lead Nurturing Strategy are outlined in brief in the next few slides. We can detail these when we meet.
- 18. One Tree ContentMapping Process
- 19. One Tree ContentLead Nurturing Strategy AUDIT QUESTIONS MAP IDENTIFY Audit content What ?'s do ANSWERS Map content IDENTIFY Personas; to determine your persona's Answer the available to Holes. Ask, CREATE define what's good / ask at each questions the where are we Content to fill concerns, bad & stage of their your questions that missing in the HOLES!! drivers, role, answers buying personas ask. content can content? etc. ????'s. process? answer. BE CRITICAL
- 20. One of ourMini Processes for Quality Content Your copy here: Free copy of the One Tree Content Checklist available here!
- 21. Snippets ONE TREE CONTENTAT WORK
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- 25. Our Clients –Top LinkedIn Influencers
- 26. High Personal Engagementon Blogs, Facebook and LinkedIn
- 27. Blogs and FacebookCompany Pages
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- 30. Original Content, Films,Articles, and Reviews • Film scripts for NDTV Good Times • Articles for www.smarttravelasia.com • Nokia Cannes Award Winner • Academic Content and Editing on Economics, Human Development, Computer Sciences, and more for IGNOU
- 31. Our Tribe: Skilled,Experienced Resources, all Under One Tree • Nabha Shetye, ex Creative Director, Mudra and two times Ad Club Gold Award Winner, Bangalore • Robert Godinho, film maker and producer, Cannes Award winner, Delhi • Gargi Sharma, Brand Identity and Design, Pune • Kamal Malik, Print Production, Delhi • Pawan Kitchlue, Ex Director 141, Trikaya Grey and award winning specialist in exhibitions and other experiential communication, Delhi • Mayank Gupta, content development, education verticals, Delhi • Shashi Shetye, award winning Art Director and Illustrator, Delhi • Praveer Shukla, co-founder, OneTree Content, with over 40 years of experience in advertising, Delhi • Priyanka Bhatia, co-founder OneTree Content, with experience in hard news and public relations Delhi.
- 32. Being Good JustIsn’t Good Enough Anymore! You’re aiming to be Best in Class - and we’d love to be part of your MarCom Team! Priyanka Bhatia, Co-founder +919818540023 priyankabhatia@onetreecontent.com