Once upon a Time .... Telling Your Story in the "About Us" Page

•

0 likes•72 views

Most of us focus on detailing our products and services on the website, paying hardly any attention to narrating our story to the audience; we just leave a formal note in the "About Us" page, ignored by all. Let's instead make this page our palette and paint the bright colors of our story to connect with our audience and build their trust. It's storytelling time!

HOW CAN YOU NARRATE YOUR
WEBSITE STORY?
01
02
03
04
05
get in touch with us: anupama@ addkraft. com
1. Text - to narrate your story in words
2. Timeline - to explain your journey from start
3. Images - pictures can replace a million words
4. Videos - help your audience re-live your journey
5. Infographics/ppt - have immediate impact
6. Testimonials - for authentic storytelling
MOZ great use of timeline
Marie Catrib's a story with a twist
indeed!
Coca-Cola the historic Coca-Cola
story and video!
Shun unique story & images
about knives
Meal sharing a story never heard
before narrated with
images
What are you waiting for?
Sharpen your thinking pens and
craft your story for your audience
How about some
inspiration?
Here's a list of examples for the starters:

It can sometimes feel like the networks change their algorithms every week. This can have significant implications for marketers. In this webinar we discussed how to stay agile and adapt to each change. Together with global media platform, The Drum, we: Demystified algorithms and why they change Outlined the strengths and focus of each network Showcased the strategies companies are adopting to cope

Workshop The Power of Visual Storytelling with Instagram in Rotterdam

hashtagtheworld

Presentation for MOREnet conference on Oct 14, 2013. *Be a CREATOR and Storyteller. Take, edit, and share YOUR pictures and stories!* My kickoff: 1. WE have the tools and social networks to CREATE and connect/share our stories with others. 2. Our brains are set up largely to process visuals over text. So, why are we as educators largely consumers of media and why do we still rely mainly on text in education? Time to SHIFT. SHIFT to visual thinking and sharing of our stories. We can spread the POSITIVE stories in education and help other educators and kids. Before educators can encourage kids to do the same, it's best if they have DONE it themselves! Our focus was educator learning, doing, creating, and sharing. Our goal was to take pictures, edit them with different apps, and then share them to a group page on my Flickr account--via my Flickr email. Every person on Flickr gets an email address to use for emailing pictures. Many educators in the session had not edited pictures and said they rarely took pictures and told the stories of their edu-journeys with kids! By the end of the session, we enjoyed seeing the pictures of our conference PHOTWALK pop up on my Flickr page. One person used WordFoto and many of us liked it so much, we bought it, too. :) I showed my blog, Instagram, Twitter media stream, and Flickr account to show examples of the power of telling stories.

Digital Marketing for Filmmakers

Tammy Oler

The art of storytelling.pptx

madhuri peesapati

Chubbies Shorts @ Hustle Con - Brand Lovegasm

Sam Parr

Attracting and addressing audiences

megansedgwick

How participation brands can navigate the world of content marketing

David McNamara

Sophie mitchell as media studies evaluationWayne O'Brien

Yl16 cyber 15

YoungLionsCZ

Influence marketing campaign

Constance Gomez

Influence marketing-campaign

Jean Cranney

Chinwag Psych London 14. Sarah Walker, Millward Brown. “The neuroscience of s...

Chinwag

Authentic Storytelling Bring Your Messages to Life

History Factory

The Art of Story Telling using Social Media

Simplify360

My Milkshake Social Media Campaign

Karly Tokioka

Become a BIGFiSH Online: How to Build a Following & Find Lifetime Customers

Danielle Leslie

Change Your Stories, Change Your Lives!

Raju Mandhyan

Use your website to invite students into your school’s story

Higher Education Marketing

Smart Brand Social Storytelling

Sysomos

Storytelling workshop (brightlane)

ME Consulting

Social Media 101 - Lesson 1

Diarmuid Latimer

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Similar to Once upon a Time .... Telling Your Story in the "About Us" Page

PIcture Perfect. Presentation for MOREnet conference #2013M3 Oct 14, 2013

Startland News

Digital Marketing for Filmmakers

Tammy Oler

The art of storytelling.pptx

madhuri peesapati

Chubbies Shorts @ Hustle Con - Brand Lovegasm

Sam Parr

Attracting and addressing audiences

megansedgwick

How participation brands can navigate the world of content marketing

David McNamara

Sophie mitchell as media studies evaluationWayne O'Brien

Yl16 cyber 15

YoungLionsCZ

Influence marketing campaign

Constance Gomez

Influence marketing-campaign

Jean Cranney

Chinwag Psych London 14. Sarah Walker, Millward Brown. “The neuroscience of s...

Chinwag

Authentic Storytelling Bring Your Messages to Life

History Factory

The Art of Story Telling using Social Media

Simplify360

My Milkshake Social Media Campaign

Karly Tokioka

Become a BIGFiSH Online: How to Build a Following & Find Lifetime Customers

Danielle Leslie

Change Your Stories, Change Your Lives!

Raju Mandhyan

Use your website to invite students into your school’s story

Higher Education Marketing

Smart Brand Social Storytelling

Sysomos

Storytelling workshop (brightlane)

ME Consulting

Social Media 101 - Lesson 1

Diarmuid Latimer

Similar to Once upon a Time .... Telling Your Story in the "About Us" Page (20)

PIcture Perfect. Presentation for MOREnet conference #2013M3 Oct 14, 2013

Digital Marketing for Filmmakers

The art of storytelling.pptx

Chubbies Shorts @ Hustle Con - Brand Lovegasm

Attracting and addressing audiences

How participation brands can navigate the world of content marketing

Sophie mitchell as media studies evaluation

Yl16 cyber 15

Influence marketing campaign

Influence marketing-campaign

Chinwag Psych London 14. Sarah Walker, Millward Brown. “The neuroscience of s...

Authentic Storytelling Bring Your Messages to Life

The Art of Story Telling using Social Media

My Milkshake Social Media Campaign

Become a BIGFiSH Online: How to Build a Following & Find Lifetime Customers

Change Your Stories, Change Your Lives!

Use your website to invite students into your school’s story

Smart Brand Social Storytelling

Storytelling workshop (brightlane)

Social Media 101 - Lesson 1

Recently uploaded

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

Digital Marketing Training In Bangalore

syedasifsyed46

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

The Old Oak - Press Kit - Cannes Film Festival 2023

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

15 ideas and frameworks on the art of storytelling

DMF Portfolio Piece Smart Goals - Artist Management.docx

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

Is AI-Generated Content the Future of Content Creation?

Email Marketing Master Class - Chris Ferris

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Winning local SEO in the Age of AI - Dennis Yu

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

Digital Marketing Training In Bangalore

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Coca Cola Branding Strategy and strategic marketing plan

10 Videos Any Business Can Make Right Now! - Shelly Nathan

Winning local SEO in the Age of AI - Dennis Yu

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Once upon a Time .... Telling Your Story in the "About Us" Page

1. THE "ABOUT US" PAGE TELLING YOUR STORY! ONCE UPON A TIME . . . 01 02 03 04 05 image source: flickr. com WHY ARE STORIES IMPORTANT? We use a lot of website space to present our products and service, but we fail to tell everyone our story: 1. Who we are 2. Where we started from 3. How we are unique 4. What our values are c Stories build trust and with trust comes interest - you convert strangers to friends and then followers All of us are conditioned to be enthralled by stories - they open a world of opportunities to us! We immediately sit up and pay attention Your story connects emotionally with your audience who appreciate your early beginning You can inspire your audience with your story - set an example through your experience Great stories are worth sharing, a common social media practice - with every share your brand awreness spreads

2. HOW CAN YOU NARRATE YOUR WEBSITE STORY? 01 02 03 04 05 get in touch with us: anupama@ addkraft. com 1. Text - to narrate your story in words 2. Timeline - to explain your journey from start 3. Images - pictures can replace a million words 4. Videos - help your audience re-live your journey 5. Infographics/ppt - have immediate impact 6. Testimonials - for authentic storytelling MOZ great use of timeline Marie Catrib's a story with a twist indeed! Coca-Cola the historic Coca-Cola story and video! Shun unique story & images about knives Meal sharing a story never heard before narrated with images What are you waiting for? Sharpen your thinking pens and craft your story for your audience How about some inspiration? Here's a list of examples for the starters:

Once upon a Time .... Telling Your Story in the "About Us" Page

Recommended

Recommended

More Related Content

Similar to Once upon a Time .... Telling Your Story in the "About Us" Page

Similar to Once upon a Time .... Telling Your Story in the "About Us" Page (20)

Recently uploaded

Recently uploaded (20)

Once upon a Time .... Telling Your Story in the "About Us" Page