On-screen advertising at Lotte Cinema provides major benefits for advertisers. Lotte Cinema has 12 cinemas across 7 major cities in Vietnam with 58 screens and over 8,800 seats. Their large high-definition screens capture viewers' full attention in a way that other media cannot. Lotte Cinema sees over 300,000 viewers monthly with the majority being young professionals. This document outlines the advantages of on-screen advertising at Lotte Cinema and provides statistics on their facilities and audience demographics.

1. On-screen Advertising at Lotte
Cinema

2. 1. Give your message the impact it deserves by advertising on the big
screen in Lotte Cinema. No other medium can match the benefits of
cinema’s high-definition, towering canvas and fully engaged audience.
2. Need More Reasons to Advertise at Lotte Cinema?
- No remote controls, DVRs that allow consumers skip your message.
- Big screen ads capture consumers’ attention more than any other
media.
- Digital advertising capabilities offer major production savings, creative
flexibility and the ability to target specific audiences.
3. Suitable for many industries such as: electronic technology, consumer
goods, real estate, functional food, fashion + beauty products and other
services such as banking, education, beauty + health care,tourism ....
National Advertising at Lotte cinema

3. OVERVIEW
• International Multiplex Cinema
• 7 Cities, with 12 Cinemas
• 58 Screens
• 8,842 seats
ADVANCE CHARACTERS
• High-standard facilities
• Beauti coration
• Professional & friendly service
• ful decora
•

5. Traffic Development (2012 & 2013)
1,200,000
200,000
0
HCMC Ha Noi Others
1,000,000
800,000
600,000
400,000
2012
2013

6. reen Traffic
LC Da Na Da Nang 2 17,000
11 LC Phan Thiet Binh Thuan 1 2 327 23,000
LC Nha Trang 2 16,000
TOTAL 28 8,842HCMC:
•LC
•LC Cantavil •LC Phu Tho
•LC Binh Duong
Ha Noi:
•LC Landmark
•LC Ha Dong
•LC Da Nang
•LC Nha Trang
Type No Cinema Location
Screen
Seat
Trafic per
Month
2D 3D
1 LC Saigon South HCMC 4 2 1,472 55,000
2 LC Cantavil HCMC 4 4 1,043 40,000
3 LC Landmark Ha Noi 3 2 848 45,000
4 LC Binh Duong Binh Duong 2 2 689 27,000
5 LC Cong Hoa HCMC 3 3 1,229 28,000
6 LC Ha Dong Ha Noi 4 3 859 23,000
7 LC Phu Tho HCMC 2 2 471 28,000
8 LC Dong Nai Dong Nai 2 2 608 19,000
9 LC Diamond HCMC 1 2 344 18,000
•LC Dong Nai
10 L ng Da 2 479
•LC Phan Thiet
12 L Khanh Hoa 2 473
30 339,000•LC Cong Hoa
Saigon South •LC Diamond

7. Located at big centre shopping malls
Keangnam Tower-Tu Liem Dist
Cantavil Building – Dist 2Lotte Mart Saigon South – Dist. 7

8. Me Linh Plaza – Ha Dong Lotte mart Phu Tho
Pico Plaza – Tan Binh Dist.Lotte Mart Binh Duong
Located at big centre shopping malls

9. Lotte Mart Da Nang Maximark Nha Trang an Thiet
Located at big centre shopping malls
Lotte Mart Ph an Thie
Diamond Plaza – Dist. 1Lotte Mart Dong Nai

10. Age
21-30
Monthly Income
13-21 Others0-2 mil dong
> 7 mil dong
2-7 mil dong
5%
42% 53%
6%
Visit Frequency
50%
44% Weekly Monthly Randomly
25%39%
36%

11. TVC
Screen & Lobby
LOBBY ACTIVATION
Booth, Standee, Lightbox
Sample, Leaflet, Ten-card
Print on table, movie schedule, WC mirror…
BRANDING
Website, SocialNetworks…

14. At here
At here

22. CÔNG TY CỔ PHẦN TRUYỀN THÔNG ĐẠI DƯƠNG KIM CƯƠNG
(OCEAN DIAMOND MEDIA COMPANY)
Ms Khánh Vân
Vice Director Business
TEL : 097 9822878 - 090 3940268
Email: vanpt@odmc.vn
Web: www.odmc.vn
Văn phòng Hà Nội:
Địa chỉ: Tầng 10, toà nhà HAREC
Số 4A Láng Hạ; Đống Đa; Hà Nội
Tel: (84-4) 3537 7488
Fax: (84-4) 3537 7482
Văn phòng Hồ Chí Minh:
Địa chỉ: Tầng 7, 85 Nguyễn Hữu Cầu
P.Tân Định, Q.I, TPHCM
Tel: (84-8) 39115284
Fax: (84-8) 39115283
Contact

23. Thank you