Twitter is a microblogging service that limits messages (called tweets) to 140 characters. It launched in 2006 and gained popularity during the 2008 political conventions. The short format was inspired by text messages and aims to share brief updates about what users are doing at the moment. Though initially dismissed by some, it has grown to millions of users and found success in real-time information sharing during events and with companies using it for customer service. Its future potential and business model remain uncertain given the simplicity of its format.