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Omigo On a Mission to Create a Bidet Culture in the United .pdf

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Omigo aims to popularize bidet use in the US by marketing the health, environmental, and cost benefits over toilet paper. Bidet adoption has been slow in the US compared to other nations possibly due to cultural familiarity with toilet paper. If successful in changing consumer habits, Omigo sees potential for bidet technology use to expand beyond toilets into other areas requiring hygienic cleansing.

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Omigo: On a Mission to Create a Bidet Culture in the United States- 1. What is the unique selling proposition of Omigo? How can it compete against toilet paper companies and initiate or cause a permanent cultural shift in the United States? - 2. Why is the diffusion of bidet technology slow in the United States comparec to other countries? - 3. What is the future scope of expansion of bidet technology?

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