OMD MD | PHD Group for connected TV & digital media 2014.03.05

1. Effective media
communication in the
multi-screen environment
Sergey Matveyuk,
Analytics & Insights Director
BrandScience

2. Simplexity
Smart TV
Connectivity
Cloud services
Kinetic
War for talent
Real time bidding Data protection
Voice control
Big data
Convergence
3D media
Mobility
Consumer is in the center…
…surrounded by
changing media environment

3. Tactical solutions for the changing media landscape
20132000 2007
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
THEMATIC TV
SONY SCI-FI
TLC
SPORT 1
KARUSEL
SONY (SET)
DISCOVERY
DOVERIE
RU.TV
ROSSIYA 24
EURONEWS
DISNEY
MOSKVA 24
ZVEZDA
2X2
DOMASHNY
ROSSIYA 2
7
STOLITSA
3 KANAL
U
ROSSIYA K
PERETZ
FRIDAY
TV TSENTR
5 KANAL
TV-3
REN TV
TNT
STS
M1
TV-6
NTV
ROSSIYA 1
1 KANAL
75%
67%
55%
94%
83%
74%
top
5
top
10
Follow TV
viewing patterns
– use wider
channel mix
Source: TNS, TV-Index, Moscow, All 25-45

4. Niche channels planning features

5. Media is changing rapidly…

6. http://www.ijento.com/blog/omni-channel-is-replacing-multi-channel/
Omni Media
Omni Communication
Omni Channel…as consumer behavior does

7. VNP* – Multi Video Channel Selection
VNP - Video Neutral Planning

8. VNP – Multi Video Channel Allocation
8%
Share
of FMCG
spends in
digital
VNP - Video Neutral Planning
PROCTER & GAMBLE
DANONE
MARS-RUSSIA
UNILEVER
L'OREAL
PEPSI CO
HENKEL GROUP
MONDELEZ INTERNATIONAL
NESTLE
AVON BEAUTY PRODUCTS
COMPANY

9. Omnia mutantur
nos et mutamur in illis
*Everything changes, and we change with them