1. MINUTES
FEB 10 - 26, 2012
AVERAGE DWELL TIME
Source: TEC traffic counters
37
2014 WINTER OLYMPIC REPORT
FOOT TRAFFIC
INCREASE OF 1.35% OVER LAST YEAR
TWITTER
Retweets : 76
Favorites : 116
TWEET CARDS
100 cards were handed out
throughout the activation.
SOCIAL MEDIA
INSTAGRAM
Total Posts: 16
Total Likes: 594
Comments: 122
Largest likes: 125
Video : 1
FACEBOOK
2014 Sochi Spirit Album photos 39
Total guests in photos: 150+
Total Likes : 540
Total shares : 3
Total Comments : 11
1
2
3
4
567
8
9
10
11
12
MINUTES
INCREASE
OVER LAST YEAR
FEB 8 - 24, 2013
AVERAGE DWELL TIME
39
1
2
3
4
567
8
9
10
11
12
MINUTES
FEB 7 - 24, 2014
AVERAGE DWELL TIME
45
1
2
3
4
567
8
9
10
11
12
15%
For more information contact Meredith Vlitas 416-598-8619, meredith.vlitas@cadillacfairview.com or Kali Madej 416-598-8605, kali.madej@cadillacfairview.com
Online Impressions
4,044,232
FACEBOOK REACH:
Average during Olympics: 26,640
Average previous period: 19,177
39% increase
FACEBOOK ENGAGEMENT
Average during Olympics: 202
Average previous period: 137
47% increase
MEDIA
TV Impressions
3,461,500
Over the course of the 2014 Sochi Winter Olympics, February 7-23, Toronto Eaton Centre set-up 3 viewing
lounges, one each at Centre Court, Bay Bridge and Urban Eatery. Supporting events included Olympic giveaways
and a visit/autograph/photo session with Olympic medalist Jason Burnett.
Feb 10 – 26, 2012: 2,022,922
Feb 8 – 24, 2013: 2,121,327
Feb7– 23, 2014: 2,149,865
TOP TWEET: https://twitter.com/toeatoncentre/status/437567858143272960
Olympic medalist Jason Burnett
Photo
Jason Burnett, Olympic silver
medallist, came to Toronto Eaton
Centre on Family Day and greeted
over 200 shoppers. He also help us
give way the Living Out My Dreams
CD; the Canadian Olympic Anthem
by Roch Voisine.
TOTAL PAGE LIKES
Feb 23 – 58,912
Feb 07 – 58,069
TOTAL PAGE INCREASE
843 or a 1.5% increase