The Red Cross advertising campaign will target males aged 20-30 with ads promoting affordable clothing. The campaign's color scheme will match the Red Cross logo using red, white, and black. Advertisements will launch on October 20th and include newspaper ads for two weeks, billboards on busy roads in Warrington and Manchester, and bus stop ads in Warrington. The photoshoot is scheduled for January 23rd and production will take place on February 5th. The total budget for resources like cameras, outfits, and software is £1,583.

1. Advertising Campaign
The Red Cross

2. Plans for campaign
Campaign message – my campaign message is that you can get good quality clothes for a cheap price.
Target audience – My target audience is males aged 20-30.
Colour scheme – The colour scheme for my campaign will be red, white and black as they are the colours of
the Redd Cross logo.
Launch Date - My adverts will be launched on October the 20th. This is because it is nearing winter and my
target audience will be looking for a new wardrobe because of the drop in the temperature.
Slogan – My slogan is “Why spend more”

3. Schedule of advertisements
 October 20th – Advert one – newspapers for two weeks
 October 27th – Advert two - billboards will be put on the sides of busy roads in
Warrington and Manchester so my target audience sees them
 November 5th – Advert three - advertisements will be put up in bus stops in
Warrington
Proposal

4. Production plan
Date of photoshoot
23rd of January
Date of production
February the 5th

5. Plans for adverts
Advert One: Advert Two: Advert Three:

6. Resources
DSLR camera - £279
Computer - £299
Outfits - £30 each
Model - £100
Photoshop - £799
Total: £1,583