ohgmcon5 - Link building idea generation

Link building idea generation
An evergreen method to find effective link building opportunities

Wouter van der Meij
Freelance SEO specialist
https://umbrellum.com
@wvandermeij
/in/woutervandermeij/
Slides at https://umbrellum.com/ohgmcon5
umbrellum.com ohgmcon 5 Wouter van der Meij
Introduction

Link building isn’t hard. Coming up with ideas is hard.
What if there is a step by step process to finding great content ideas?
What if you can use this step by step process for every possible niche?
This is not:
• Copying competitors
• Finding most linked content in your niche and duplicate.
• Creating very, very long posts in the hopes of attracting links.

What do we want?
We want link building ideas that:
• Are easy to implement
• Attract massive amounts of links
• Are of high authority
• The competition doesn’t have.
This method will help your find exactly these ideas.

Pick a small niche in the pool you’re fishing in.
Your site Other sites
Pool of target audience
Not
competitors
Pick a small subset
of your target
audience. The
smaller and more
specific the better.

Pick a small niche in the pool you’re fishing in.
Pick a small subset of your target audience. The smaller and more
specific the better.
Why?
• We’re going to create content for this very small specific niche that
none of your competitors have created content for before.
• The smaller the subset, the more likely you can provide very valuable
content that gets linked to.

Make sure the niche is targeted by a lot of
websites that are not competitors.
Your site Other sites
Pool of target audience
Not
competitors
Pick a small subset
of your target
audience. The
smaller and more
specific the better
You want this set to
be as big as possible

In short
Create content for a very small specific niche.
Where that niche is targeted by a large amount of websites.
Where those websites are not your competitors.
Those sites might link to your content as you provide something useful
for their audience.

Example: Recruitment
Your site:
IT recruitment
Other sites:
Universities
IT students
Guide on
working in
the
Netherlands
+ list of
vacancies on
working
abroad in IT
Guide on
finding an
internship
abroad
+ list of
internships
on working
abroad in IT
Links

Example: Recruitment

Or, to speed things up.
• Scrape 4icu.org to get all universities world wide
Xpath: //table//a[@itemprop='url']/@href
• Add domains to Google custom search engine (max 5000 )
https://cse.google.com/cse/create/new
• Perform some searches on your CSE
• Reach out to them (this part is the most work)

Example: Holiday homes
Your site:
Holiday home rental
Other sites:
Cycling clubs
Cyclists
List of
holiday
homes along
the route of
the Tour de
France
Links

Example: Holiday homes
Your site:
Holiday home rental
Other sites:
Retirement homes
Elderly
List of
holiday
home parcs
that don’t
allow for
fireworks
during New
Years Eve
Links
Links
But also:
Sites for cat lovers
Dog lovers
Etc.

Example: Health insurance or Banking
Your site:
Health insurance company
Or bank
Other sites:
Charities and organizations
for refugees
Immigrants
Translation
of some
basic
information
on health
insurance in
your
country.
Links
Translation
of the rules
and
regulations
in the
country

Bonus: Putting local businesses on a map
Your site:
Webhosting
Other sites:
Webdesign companies
People starting a business
A Google
map
embedded
with local
webdesign
companies
Links
Outreach: ask if they want to
be listed, if so, ask if they mind
mentioning your site on theirs.
Personally got 10% to 20%
success rate with a dutch
affiliate site.

Bonus: Putting local businesses on a map
Your site:
Travel affiliate
Other sites:
Excursions and day tours
Tourists ;)
A Google
map
embedded
with local
companies
in the area
Links
Other sites:
Hotels
Other sites:
Restaurants
Other sites:
Car rental businesses

• Create content for small niches where no direct competitor has
created content for before.
• Reach out to a high number of high authority companies and
organizations
What always works:
• Your vacancies (universities, student associations)
• Translating content to a small general population
• Local businesses on a map
In short

Wouter van der Meij
Freelance SEO specialist
https://umbrellum.com
@wvandermeij
/in/woutervandermeij/
Slides at https://umbrellum.com/ohgmcon5
Thanks!

ohgmcon5 - Link building idea generation

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