Talk from OFFF last week. http://offf.ws/bcn2011/ It was a bit of an experiment (I didn't really realise how much of one until I got there...) in that I didn't want to do straight creds. It's written as variations on a year zero theme, looking at some of the preoccupations behind Dentsu London and its work so far.

1. is a magic
number!
Beeker Northam
OFFF 2011

2. @dentsulondon

3. @beekernortham

4. Variations on a
Year Zero theme.

5. (Other) Moore’s
Law

6. (Other) Moore

7. Information-Doubling (2003)
50,000 years
1,500 years
200 years
10 years
18 months
1/1000
second
2015
http://www.youtube.com/watch?v=rvcPVxzhTLQ 56.00 - 58.05

8. (Other) Moore’s Law
information
time

9. The seagull effect

10. Edward Lorenz
Meteorologist,
mathematician, and
pioneer of chaos
theory.

11. The Lorenz attractor, 1963
Planetary and
stellar atmospheres
may exhibit a
variety of quasi-
periodic regimes
that are, although
fully deterministic,
subject to abrupt
and seemingly
random change.
Borealkiss
http://vimeo.com/19380697

12. The seagull effect

13. Media
pluralism

14. c.19th c.20th c.21st
interface??

15. Timeline of communications
PCS
RADIO INTERNET
MOBILE
WWW
TELEGRAPHY TELEVISION
ALPHABET PRINT ADVERTISING PHOTOGRAPHY FILM COMPUTERS WWW
2000BC 0 1500 1600 1700 1800 1900 1950 2000

16. Timeline of communications
*
*
*
*
*
*
*
*
**
* **
2000BC 1000BC 0 1000 2000

17. Time is a design material
Film is important
because the
things we do are
embedded
in time and
because they
have to be
unpacked in time,
even if they can
be described or
drawn.
MATT JONES
http://www. ickr.com/photos/blackbeltjones/5706872802/in/photostream

18. The
mediapocalypse!

19. “Channels.”

20. “Channels.”

21. Search + Media +
E-commerce
advertising advertising

22. Merchandise Product
Invention Media
platform
AGENCY INVENTS
WITHOUT A CLIENT
Software
Content
platform Service
One medium All of media!
AGENCY ADVERTISES
CLIENT’S PRODUCT
Repetition

23. Generation M

24. http://www.johnsphones.com/

25. http://www.newspaperclub.com/

26. Uncanny valleys

27. The uncanny valley
response to robots
anthropomorphism

28. The uncanny media
valley
advertising
response to robots
anthropomorphism
culturomorphism [sic].
It occurred to me that this must have occurred to me at least partly because of once reading
Russell Davies’s thing about direct marketing. So a link to that’s in order...http://
russelldavies.typepad.com/planning/2007/11/the-uncanny-val.html

29. Craft and
collaboration

30. Craft and “the workmanship of risk”.

31. Collaboration

32. Nonsense and
magic

33. Maywa-Denki
and taking nonsense seriously.
http://www.youtube.com/watch?v=j4sB3xwU2FU 35.00 - 1.35

34. Kermit’s rulespace
http://www.youtube.com/watch?v=IPKng8j9Mnw
7.50 - end.

35. Suica Penguin

36. Making the world

37. If there’s any
excuse at all for
making a record,
it’s to do it
differently, to
approach the work
from a totally
recreative point of
view … to perform
this particular work
as it has never
been heard before.
And if one can’t do
that, I would say,
abandon it, forget
about it, move on to
something else.
GLENN GOULD 1968

38. Year Zero

39. Year Zero.

40. Thanks!