Občanská angažovanost 2015

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Prezentace výzkumu Občanské angažovanosti 2015 připravená pro večeři s novináři a semináře v Poslanecké sněmovně. Na reprezentativním vzorku 3 876 respondentů a respondentek výzkum zkoumal, jak je česká veřejnost aktivní ve celé řadě oblastí. Výzkum jsem společně s Tomášem Protivínským, Ondřejem Matějkou a Barborou Bakošovou zpracoval pro Centrum občanského vzdělávání.

Science

Uvádět v XML feedu jen povinné tagy je sice nejjednodušší cesta, kterou se některé e-shopy vydávají. Otázkou je, zda si uvědomují, jak moc tímto ovlivňují svou kampaň, o která zobrazení přicházejí, a kteří zákazníci díky tomu nakupují u konkurence. Podíváme se také na to, jaké názvy položek je vhodné uvádět a jak pomocí názvů zajistit automatické napárování nabídky do produktu. Jako třešničku na dortu jsem si pro vás připravila mýty, které o fungování na Zboží.cz kolují.

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