NZ Hello is an online and social media promotional business which can help your business reach thousands and thousands of new prospects - here isa survey of what our Fans said
Marketing your business doesn't have to be hard. Chances are you already have the tools you need for success. Discover how to amplify what you're already doing with these digital marketing tools.
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScott Abel
Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content also is the substance of most digital media products and digital channel communications. So, you might have enjoyed some success with implementing a content strategy for a single product, channel, or marketing campaign. Now, imagine repeating that success. How do you make your content strategy scale across products, brands, channels, markets and more? It's a question that often brings up many, many, MANY more questions for midsize and enterprise organizations. This session will help you answer them with a practical vision and 3 useful principles to scale your content strategy.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014
Data is easy. Deciding is hard. 3 issues we need to resolve.Tracy Allison Altman
Highlights from some of my recent work at Ugly Research. We need to resolve these 3 issues: 1) Too much ‘Ooh, shiny!’ 2) It's not ‘data vs. people’. 3) Visualize decisions, not data.
Executive decision makers need more data that connects the dots. Highlights from our recent work at Ugly Research. We need to resolve these 3 issues: 1) Too much ‘Ooh, shiny!’ 2) It's not ‘data vs. people’. 3) Visualize decisions, not data.
Marketing your business doesn't have to be hard. Chances are you already have the tools you need for success. Discover how to amplify what you're already doing with these digital marketing tools.
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScott Abel
Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content also is the substance of most digital media products and digital channel communications. So, you might have enjoyed some success with implementing a content strategy for a single product, channel, or marketing campaign. Now, imagine repeating that success. How do you make your content strategy scale across products, brands, channels, markets and more? It's a question that often brings up many, many, MANY more questions for midsize and enterprise organizations. This session will help you answer them with a practical vision and 3 useful principles to scale your content strategy.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014
Data is easy. Deciding is hard. 3 issues we need to resolve.Tracy Allison Altman
Highlights from some of my recent work at Ugly Research. We need to resolve these 3 issues: 1) Too much ‘Ooh, shiny!’ 2) It's not ‘data vs. people’. 3) Visualize decisions, not data.
Executive decision makers need more data that connects the dots. Highlights from our recent work at Ugly Research. We need to resolve these 3 issues: 1) Too much ‘Ooh, shiny!’ 2) It's not ‘data vs. people’. 3) Visualize decisions, not data.
Data is power. Looking at data helps us know who our audience is, how they interact with our business, where we can optimize and what to prioritize.
This presentation covers the basics of qualitative and quantitative data gathering for business insights. The best thing is it doesn't require extensive coding or any paid tools - you can start measuring today.
You will find the full story, together with a recording of the presentation, on my blog: https://valchanova.me/business-measurement-basics/
For your emails to work, you need consider not only how you create content and what you write about, but when you send it and how you use it in your business. This session will look at the power of the analytics in email marketing – and how monitoring and responding to these reports can drive huge results in your business or organization.
Results from the NewMR Quality of Reports 2021 StudyRay Poynter
Presented by Ray Poynter, as part of the NewMR 'Presenting and Reporting' webinar.
Ray presents the results from the 2021 Quality of Research Reports Study and contrast them with the findings from the 2019 Study.
Access this presentation recording, along with other presentations from this event via NewMR.org/play-again
Gaining New Insights into Online Customer Behaviors using AIMoise CONVOLBO, Ph.D
Dr. Wendkuuni Moise CONVOLBO is a research Scientist in Rakuten. He has had a long experience working with data, Cloud Computing and data analytics on Geo-distributed datacenters.
He’s always been fascinated by what comes next, in terms of utilizing data from strategic data-informed business decisions perspective.
His recent work consists of harnessing the potential of the customers’ journey data with machine learning towards reaching “Zero customer dissatisfaction”.
Data, Strategy, and Authenticity: a love storyKendra Clarke
We all have data. We know that we need to use data. But how do we use data to make strategic decisions when strategy making is a primarily creative act?
Here at ion, we believe the future is ours and in keeping with our values, we invite you to watch our 2018 trends webinar - “Top 2018 Trends and Predictions” recorded on January 24.
This hour-long session highlighted three critical trends in content marketing that you need to act on PLUS perspectives from our experts in customer engagement, product marketing, sales, and content strategy. Are you ready for 2018?
Common Mistakes to Avoid in Google AnalyticsSelesti-Ltd
With so much data available to B2B marketers, it’s hard to believe that any marketer would still rely on their gut to make business decisions. But in the PwC Global Data & Analytics Survey, it was reported that 62% of executives still prefer to rely on their experience rather than data, to make decisions.
Our challenge as B2B marketers, is to make sure our data is credible and trustworthy. If we can’t trust our data, then what use is it? And if we can’t reliably interpret it, then we risk losing our credibility when reporting on our activity and performance.
Google Analytics is one of the most widely used analytics platform out there. But the problem is although it's easy to learn, it’s difficult to master. Reviewing your data is crucial to ensure you can interpret and analyse it correctly.
In this presentation, we highlight 4 common errors in Google Analytics, and how to fix it, to make your data more reliable and trustworthy.
The Top 4 Ways On How Neuro-Marketing Influences The Online Dating ArenaStoic Advantage, LLC.
I enjoyed working with Dustin Bearden on a breakthrough project where neuromarketing meets dating sites, such as POF, Badoo and Bumble.
We had participants in our experiment utilize eye trackers in order to gauge initial reaction on regions of their brain. This gave us "heat map” based on what the participants saw upon the initial impression of images on these sites in order to see how a person makes snap-judgment decision on whether to swipe right or left.
The 4 criteria we tested throughout this project were: social proof, text & visuals, innovative design, and consistency. We theorized dating sites that incorporated all four of these criterion tended to perform better than others.
Raj Manocha, Vice President of AskingCanadians, delivered the following presentation at the Mobile Research Roadshow, held in Toronto on June 21 and presented by Confirmit in partnership with Delvinia and AskingCanadians.
Data is power. Looking at data helps us know who our audience is, how they interact with our business, where we can optimize and what to prioritize.
This presentation covers the basics of qualitative and quantitative data gathering for business insights. The best thing is it doesn't require extensive coding or any paid tools - you can start measuring today.
You will find the full story, together with a recording of the presentation, on my blog: https://valchanova.me/business-measurement-basics/
For your emails to work, you need consider not only how you create content and what you write about, but when you send it and how you use it in your business. This session will look at the power of the analytics in email marketing – and how monitoring and responding to these reports can drive huge results in your business or organization.
Results from the NewMR Quality of Reports 2021 StudyRay Poynter
Presented by Ray Poynter, as part of the NewMR 'Presenting and Reporting' webinar.
Ray presents the results from the 2021 Quality of Research Reports Study and contrast them with the findings from the 2019 Study.
Access this presentation recording, along with other presentations from this event via NewMR.org/play-again
Gaining New Insights into Online Customer Behaviors using AIMoise CONVOLBO, Ph.D
Dr. Wendkuuni Moise CONVOLBO is a research Scientist in Rakuten. He has had a long experience working with data, Cloud Computing and data analytics on Geo-distributed datacenters.
He’s always been fascinated by what comes next, in terms of utilizing data from strategic data-informed business decisions perspective.
His recent work consists of harnessing the potential of the customers’ journey data with machine learning towards reaching “Zero customer dissatisfaction”.
Data, Strategy, and Authenticity: a love storyKendra Clarke
We all have data. We know that we need to use data. But how do we use data to make strategic decisions when strategy making is a primarily creative act?
Here at ion, we believe the future is ours and in keeping with our values, we invite you to watch our 2018 trends webinar - “Top 2018 Trends and Predictions” recorded on January 24.
This hour-long session highlighted three critical trends in content marketing that you need to act on PLUS perspectives from our experts in customer engagement, product marketing, sales, and content strategy. Are you ready for 2018?
Common Mistakes to Avoid in Google AnalyticsSelesti-Ltd
With so much data available to B2B marketers, it’s hard to believe that any marketer would still rely on their gut to make business decisions. But in the PwC Global Data & Analytics Survey, it was reported that 62% of executives still prefer to rely on their experience rather than data, to make decisions.
Our challenge as B2B marketers, is to make sure our data is credible and trustworthy. If we can’t trust our data, then what use is it? And if we can’t reliably interpret it, then we risk losing our credibility when reporting on our activity and performance.
Google Analytics is one of the most widely used analytics platform out there. But the problem is although it's easy to learn, it’s difficult to master. Reviewing your data is crucial to ensure you can interpret and analyse it correctly.
In this presentation, we highlight 4 common errors in Google Analytics, and how to fix it, to make your data more reliable and trustworthy.
The Top 4 Ways On How Neuro-Marketing Influences The Online Dating ArenaStoic Advantage, LLC.
I enjoyed working with Dustin Bearden on a breakthrough project where neuromarketing meets dating sites, such as POF, Badoo and Bumble.
We had participants in our experiment utilize eye trackers in order to gauge initial reaction on regions of their brain. This gave us "heat map” based on what the participants saw upon the initial impression of images on these sites in order to see how a person makes snap-judgment decision on whether to swipe right or left.
The 4 criteria we tested throughout this project were: social proof, text & visuals, innovative design, and consistency. We theorized dating sites that incorporated all four of these criterion tended to perform better than others.
Raj Manocha, Vice President of AskingCanadians, delivered the following presentation at the Mobile Research Roadshow, held in Toronto on June 21 and presented by Confirmit in partnership with Delvinia and AskingCanadians.
A summary of an HSSi social impact evaluation system design project and initial data gathering, including challenges in evaluation and quotes from qualitative data gathering. Note that this initial round of data gathering did not yield statistically significant quantitative results (as it was undertaken primarily to test the evaluation system process), and we expect the numbers to change somewhat in upcoming rounds of data collection.
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
Your customers have transitioned from tethered and tolerant to mobile and multitasking. To meet customers’ ever-growing expectations, you must ensure their experiences are pain-free by delivering proactive and engaging interactions across the entire customer journey.
During this webinar, Engaging the Digital Customer: Experiences that Drive Revenue and Loyalty, industry analyst Paul Greenberg will discuss ways to increase customer value, including:
* Understanding how and when to interact with customers
* Considerations for systems of engagement
* Role of proactive engagement to drive revenue
* Detailed use case from strategy to implementation
This is an update of a talk I gave while Macklemore was still a thing. I use him, Dickens and a host of other examples to show where we as content creators need to use data to tell better stories about the work we do, and how it's valuable to both our audience and business.
We'll walk through a common story framework, and then map those points to specific features and metrics you would use Google Analytics and YouTube Analytics for. That said, the concept would apply to any analytics solution you have on hand.
How to get you know your users deeply and find juicy insights, whether or not you have a rich budget or a deep background in the field - workshop delivered at UX London 2015
Respondents, particularly younger generations, want to take surveys on their mobile devices, but the reality is that most surveys are either too difficult to take on a mobile device or unpleasant. It’s time to rethink design and test out changes to meet consumers on their choice of device.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
