The New York Festival of Light Organization (NYFOL) is a non-profit art group whose vision is to create and provide a unique and delightful experience for residents and tourists; enhancing NYC’s architecture through interactive, static and projected lighting installations.

1. DUMBO, BROOKLYN, NYC
NOVEMBER 2015
2015 OVERVIEW PRESENTATION
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The following content belongs exclusively to the New York Festival of Light Organization ©2015
BROOKLYN, NEW YORK CITY now joins the ranks of major cities such as
BERLIN, LONDON, LYON, MONTREAL & SYDNEY that have festivals of light.

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The Transformative Power of Art:
NYFOL® :: A curated collection of international, national and local Lighting artists
The New York Festival of Light® is a non-profit 501 ( C ) (3) arts organization
whose mission is to celebrate light in all of its extraordinary incarnations,
by creating and providing a unique and delightful experience
through interactive, static and projected lighting installations.
The New York Festival of Light® – NYFOL®

3. Hailed as a fusion of light, sound, and movement, the overall event ambiance
is designed, curated and interpreted by the most exciting artists, dancers, designers,
musicians, videographers, and technologists working in the medium.
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The 2nd Annual New York Festival of Light® -
NYFOL® Dumbo, Brooklyn, Nov. 2015
FREE AND OPEN TO THE PUBLIC
IN
PARTNERSHIP
WITH

4. A World-Class Destination for Public Art
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The New York Festival of Light® in Dumbo, Brooklyn
encourages lighting designers from around the globe to explore the promise and
possibilities for light in the public realm, showcasing the nature of light as a dramatic,
kinetic form of artistic expression, on and around a community’s architecture.
The Festival’s Call For Entries Receives
Applications From All Over The Globe.

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Home of the New York Festival of Light®
DUMBO - Down Under the Manhattan Bridge Overpass
Special Thanks To: Special Thanks To:
Manhattan
Brooklyn

6. Home of the New York Festival of Light®
DUMBO - Down Under the Manhattan Bridge Overpass
SITE FOUR
Brooklyn
Bridge Park
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2014 Festival Footprint
2015 Festival Expansion Opportunities
SITE TWOSITE THREE
East River
Cove
SITE ONE
Archway,
Triangle,
Anchorage
Place
COMMUNITY
PARTNERS

7. 2014

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2014

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NYFOL® creates experiences that will resonate long after the event is over.
The Role of Light as a Medium of Communication
Between Architecture, Culture and People.
As light creates
a wondrous transformation
of architecture, expanding spaces
and creating volumes,
the power of light to transform
its surroundings to enrich
the human experience is
unmistakable.

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The Transformative Power of Art:
NYFOL® :: A curated collection of international, national and local Lighting artists
A larger footprint expands the Festival ,
showcasing a wider variety of Artists,
while accommodating more attendees.
Examples of Future Water Projection installations with Additional Artists Funding Support

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The Transformative Power of Art:
NYFOL® :: A curated collection of international, national and local Lighting artists
Examples of Future Interactive, Immersive Installations
with Additional Artist Funding Support

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A strategic corporate partnership
with the New York Festival of Light®
can serve as a powerful marketing tool
and unique way in which to stand out from
the clutter of conventional media
placements.
A customized Premiere or Signature presence
can leave consumers with more than
an impression – it affords them
a “money can’t buy” experience
they’ll always remember.
Meeting Your Marketing Goals

13. Audience Reach
The New York Festival of Light® is a great way to access a sophisticated, high-value audience
whose interests include a signature mix of culture and art, fashion and design,
science and technology, and who are seeking a deeper engagement with companies
with whom they spend time with.
Access to educated, media savvy early adopters with
a passion for technology, Pop culture, design and the latest trends.
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14. Let Your Brand Be Part of The Electricity!
The second annual New York Festival of Light®
is seeking alignment with an intimate community
of Brands who share the values
of creativity and experimentation.
Align your brand with distinctive, high-profile
programming and special events that garner
outstanding media attention.
 An association with the first, true discovery zone
of independent national and international Lighting
Artists, Designers and Creatives
 Access to an audience of influential culture drivers
 Ability to showcase “good corporate citizenship”
through our organization’s mission and values
 Potential to stimulate sales through one-on-one
attendee engagement
 Opportunity to entertain valuable clients with
VIP hospitality
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15. Opportunities for Consumer Engagement and Activations
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 Sampling and Merchandising Opportunities
 Sweepstakes and Contesting Availability
Capture Attendee Information
 VIP Hospitality Areas
 Step & Repeat
 Advertising &
Promotion
 Branded Installations
 Branded
Installations

16. “The New York Festival of Light is Everything you Imagined!”
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Read What All The Media Buzz Is About!
“Festival of Light turns DUMBO into a magical scene”
“Four Dazzling Art Installations from the New York Festival of Light”
“Artists Light Up Manhattan Bridge Anchorage”
“DUMBO transforms into a glow in the dark fantasyland
for the city’s first ever Festival of Lights. ”
“New York now joins the ranks of major cities such as Berlin, London, Lyon, Montreal,
and Sydney that have festivals of light. The festival is free and open to the public.”
“Anyone who enjoys strange and beautiful lighting (read: anyone with
an Instagram account) will want to make the trip to the archway.”

17. From Lyon, France to Berlin’s Brandenburg Gate to the Australia’s Sidney Opera House,
Festival of Lights play a starring role in holidays around the world, brightening skies, spirits
– and travel itineraries – alike.
Light symbolizes various beliefs and emotions across different cultures.
Many cities have turned these traditional practices into major tourist events
with light installations by global artists across the city.
A Bright Spot for Tourism Bookings and Economic Impact
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Brooklyn, New York now joins the ranks of major cities such as Berlin, London,
Lyon, Montreal and Sydney that have Festivals of Light!

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To learn more about creating
customized signature partnerships
contact:
partnerships@nyfol.org
The New York Festival of Light®
is a 501 (c)(3) non-profit
arts organization whose mission
is to celebrate light in all of its
extraordinary incarnations,
by creating and providing
a unique and delightful experience
through interactive, static
and projected lighting installations.
The following content belongs exclusively to the New York Festival of Light Organization ©2015